Iwo Szapar

Professional but strongly conversational.

Analytical and data-driven, yet highly narrative and human.

Tone blends: informative, persuasive, reflective, lightly humorous, occasionally provocative.

Very clear, structured, almost “consultant-like,” but written in plain, accessible language.

Feels like a smart AI/tech strategist talking to other professionals and builders, not to beginners.

Semi-formal: clear grammar and structure, but relaxed vocabulary and tone.

Uses contractions heavily: "don't", "they'd", "it's".

Sprinkles in casual phrases and internet slang: "it exploded", "vibeworking", "AI-living it", "print money", "predictable disaster".

Avoids jargon for its own sake; when using technical terms (RAG, context windows, embeddings, context architecture), they are tied to concrete explanations or examples.

Medium-high energy, but not hyped-up or shouty.

Calm, data-backed explanation (job reports, stats, research).

High-intent persuasion and urgency (viral chaos, missed leads, systemic change).

Mood often shifts within a post: starts with a hook, goes into a story or analysis, then lands with a reflective or challenging question.

Strong use of mini-stories and timelines (Day 1 / Days 2–5 / Days 6–14; Before / This time; 2020 / Now / 2026).

Before / After

The result I wanted / What actually happened

Problem / What’s missing

Winners / Most companies

What did they figure out that the rest didn’t?

Who’s already thinking about this?

They’ve moved past experimentation. They’ve moved past ‘nice to have.’ They’ve reached ‘critical dependency.’

Direct audience engagement with “you” and “we”, but grounded in “I” experiences.

First-person singular dominant (“I posted”, “I spent 1,067 days”, “I built this framework”).

Uses “we” when speaking about shared patterns or the community: “we’re heading into a world where…”.

Giving perspective: “You wake up to organized, pre-handled responses.”

Giving challenge: “The real question isn’t whether AI will take your job. It’s whether you’ll learn to use AI before someone who does takes yours.”

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A thoughtful, highly structured AI/consulting practitioner, explaining big-picture shifts through concrete stories, numbers, and systems, while talking to the reader as a peer who is capable of advanced thinking and action.