Building a great culture starts with surrounding yourself with individuals who show humanity, kindness, and positivity. As a leader, it's important to not "look the other way" when certain individual…


LinkedIn Content Strategy & Writing Style
Chairman – VaynerX, CEO – VaynerMedia, Creator – VeeFriends
4 people tracking this creator on Viral Brain
Gary Vaynerchuk positions himself as the ultimate practitioner-philosopher, blending high-stakes business leadership with a relentless focus on emotional intelligence. His content strategy centers on the aggressive pursuit of accountability, where he translates complex market shifts, like the transition from social to interest-based media, into actionable advice for the modern entrepreneur. What makes him notable is his refusal to romanticize the grind; instead, he champions a unique intersection of radical gratitude and tactical empathy, arguing that kindness and culture are the only sustainable competitive advantages in a cutthroat economy. By framing business failures and lost investments as necessary data points rather than setbacks, he creates a value proposition built on resilience through perspective, urging his audience to audit their time and social circles with clinical precision.
5.9M
28.1K
1.9K
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20.6
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Building a great culture starts with surrounding yourself with individuals who show humanity, kindness, and positivity. As a leader, it's important to not "look the other way" when certain individual…

I fire every single person that is not a good human being regardless of how much money she or he makes for me. If you’re a leader, I promise you this… you better go home and audit every single emplo…
You don't build culture by offering free snacks or a gym membership. You build culture by talking to people and understanding what they care about. Leaders work for their employees, not the other wa…

Audit the sh*t out of what you consume and who you hang with. It's just real! Who you hang out with determines your future success... so surround yourself with positive people who support you. Suppo…

My brother AJ took the first Uber ride in New York City when the founder of Uber came and asked us to test it. I was literally in the room when Uber was invented, and yet I still passed on investing i…

I'm not a big fan of dwelling without action. I've got a very basic thesis: if I find myself in a situation where I'm unhappy, either I do something about it, or—if I've decided I don't want to do so…
20.6 posts/week
Posts / Week
0.4 days
Days Between Posts
2
Total Posts Analyzed
HIGH
Posting Frequency
1904%
Avg Engagement Rate
STABLE
Performance Trend
180
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.78/10
Uniqueness Score
YES
Question Usage
0.15%
Response Rate
Writing style breakdown
The author’s voice is direct, high-conviction, and motivational with a street-level bluntness that’s intentionally balanced by a “human” moral frame (kindness, accountability, gratitude). The tone is generally informal-professional: it’s not polished corporate prose, but it’s also not aimless. It reads like a leader speaking out loud to a room—short bursts, crisp judgments, and simple principles stated as if they’re obvious truths. The writing is persuasive and directive, often bordering on confrontational, but it’s rarely cynical; it pushes the reader toward action, self-respect, and higher standards.
The emotional energy is high and forward-moving. Even when the author references regret, failure, or unhappiness, the writing quickly pivots to motion: the point is not to sit with feelings, but to convert them into decisions. The author often “raises the volume” with profanity (usually partially censored) to create urgency and authenticity. The style uses moral clarity and binary framing: good human vs garbage human, action vs dwelling, accountability vs excuses. This produces a punchy rhythm that feels like coaching rather than advising.
Imperatives and commands as the default mode: “Audit…”, “Move on!”, “Look at your calendar…”.
Second-person address (“you”) to keep the reader on the hook and slightly pressured—in a productive way.
Short, standalone lines used as “verdicts” or “rules,” including single-word or single-sentence paragraphs that function like a gavel drop (e.g., “Period.”).
Rhetorical questions used sparingly but sharply, typically to force self-assessment or set up a simple answer (e.g., Q/A format).
Ellipses used as dramatic pauses and momentum bridges, not as uncertainty.
Simple, repeated values: kindness, humanity, positivity, accountability, action, gratitude.
The author mixes first-person credibility (“I was there…”, “I promise you…”) with second-person accountability (“Way too many of you…”, “You spend your time…”). This combination creates a specific posture: “I’ve done it / I’ve seen it, and now you need to do the work.”
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