We’re hiring at BrightHire! Before you apply, a quick heads up on a few things you won’t find here: • A long commute to an office • A boring product • Cold, calculated teammates • Endless approval c…


LinkedIn Content Strategy & Writing Style
Leading Customer Marketing at BrightHire | Building communities redefining hiring | Championing stories that inspire change | Speaker
1 person tracking this creator on Viral Brain
Kim Wilkes positions herself as a human-centric talent strategist who bridges the gap between high-growth technology and empathetic candidate experiences. Her content strategy centers on the "two-way street" of hiring, where she advocates for interview transparency, employer brand authenticity, and the thoughtful integration of AI to reclaim time for storytelling. She is particularly notable for her radical professional vulnerability, seamlessly weaving personal narratives about layoffs, health transformations, and gender equity into tactical advice for talent leaders. This intersection of community building and product advocacy allows her to promote BrightHire’s tools not as mere software, but as essential mechanisms for fostering fairness and dignity in the modern workplace.
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We’re hiring at BrightHire! Before you apply, a quick heads up on a few things you won’t find here: • A long commute to an office • A boring product • Cold, calculated teammates • Endless approval c…

Going through a layoff or a restructure is really hard. The first photo illustrates how I felt after I experienced a restructure last summer. So many amazing people reached out to check in, and it me…

There are some really interesting roles open right now across recruiting, employer brand, and talent operations. If you’re thinking about your next move (or know someone who is), these are worth a lo…
Calling all SDRs and Account Executives! We’re growing the sales team at BrightHire and just opened two #remote roles based anywhere in the U.S. I asked my colleagues on the Sales team to describe wh…

The companies with the strongest brands usually aren’t the ones with the fanciest campaigns. They’re the ones where employees feel comfortable sharing their experiences and where candidates leave th…

I got my start in recruiting in 2010... the same year The National, Vampire Weekend, and Arcade Fire released some of my all-time fav albums. 😎 Over the years, one thing that’s always been importan…
4.7 posts/week
Posts / Week
1.7 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
94.1%
Avg Engagement Rate
STABLE
Performance Trend
320
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.74/10
Uniqueness Score
YES
Question Usage
0.2%
Response Rate
Writing style breakdown
The author’s voice is professional yet deeply human, characterized by a blend of corporate expertise and personal vulnerability. It is best described as empathetic, transparent, and advocacy-driven. The writing is structured and methodical, often using numbered lists or bullet points to organize thoughts, yet it maintains a conversational warmth that prevents it from feeling clinical.
The emotional tone is high-energy and encouraging, but it is grounded in a slow, reflective pace when discussing personal struggles (e.g., layoffs, health journeys, or gender-based challenges). The author frequently uses a 'mentor-peer' stance, sharing lessons learned from their own career to help others navigate theirs.
Direct audience engagement: Frequent use of rhetorical questions ('who am I?!') and direct calls for community input ('What else have you seen?').
Vulnerability as a bridge: Sharing personal photos and stories of 'hard stretches' to build trust before pivoting to professional advice.
Optimistic Pragmatism: A belief that small, thoughtful steps (like a video intro or a one-pager) solve large systemic problems in hiring.
The author primarily writes in the first-person ('I'), creating a narrative thread that connects their past experiences at companies like Zapier to their current role at BrightHire. They address the reader as 'you' frequently, moving between soft suggestions ('I hope this inspires you') and direct, encouraging commands ('apply!', 'tag them below').
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