I’ve been seeing a lot of posts lately from brilliant people who’ve been impacted by layoffs. It’s a stark reminder of how unpredictable things can be, even for the most talented and hardworking folks…
1296317 viral
Workplace Culture6 months ago
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Katie McNab 💙
LinkedIn Content Strategy & Writing Style
Leading Resourcing and Talent Planning at Scottish Water
United Kingdom
28 Viral ScoreView on LinkedIn
1 person tracking this creator on Viral Brain
Performance Overview
Followers
10.4K
Connections
8.6K
Avg. Engagement
Top Posts by Engagement
View on LinkedIn
Posting Patterns & Frequency
0.3 posts/week
Posts / Week
24.1 days
Days Between Posts
1
Total Posts Analyzed
LOW
Posting Frequency
Timezone: Europe/London
Best Performing Days
Monday
Best Performing Times To Post
09:30–11:30
Topics & Content Focus
Primary Topics
Public-sector employer branding & apprenticeship recruitmentCommunity-facing crisis communications in essential servicesPlatform trust, ad transparency, and feed-quality commentary
Secondary Themes
Behind-the-scenes campaign delivery and team recognitionCivic/political values expressed through personal filtering of mediaPlace-based identity and local/community attachment
Industry Focus
UK public sector / utilities communications (water industry context)Early careers recruitment marketing (apprenticeships)Corporate/employee communications with community information remit
Content Categories
Employer brand / recruitment promotionCampaign recap / internal shout-outsPublic information update (incident response)Opinion / critique of platform mechanicsPersonal reflection blended with work context
Performance Insights
26.5%
Avg Engagement Rate
STABLE
Performance Trend
Best Performing Topics
Community-impact operational incidents (public information + local connection)Values-led critique of platform advertising/targeting
Virality Signals
Comments spike when the post is a social observation about the platform/feed (discussion-friendly)Likes increase when posts connect public service impact to a human/local storyShares remain low, suggesting the content is read as personal/relational rather than broadly ‘reshareable’ templates
Structure & Quality
110
Avg Length (Words)
MEDIUM
Depth Level
INTERMEDIATE
Expertise Level
0.72/10
Uniqueness Score
Common Hooks
Warm, informal observation leading into a work-related updatePersonal context first (life event/location), then the organisational messagePattern-noticing or “this is odd” feed commentary to invite agreement/discussionGrievance/critique framed as values-based (what should/shouldn’t be allowed)
Common Endings
Soft CTA with a deadline or where to get more informationExternal link as the final lineHuman sign-off that re-centres empathy/community
Value Delivery Methods
Community utility: directs people to official information during an incidentSocial proof: recognises colleagues and behind-the-scenes workTrust signaling: calls out misleading ad formats and references platform policyHumanisation: blends organisational updates with personal context to reduce corporate distance
Formatting Style
Short paragraphs with deliberate line breaksEmoji used as tone markers (heart/water/gravestone) rather than decorationNamed mentions for public recognitionOccasional colloquial Scottish phrasing for voice authenticity
Audience & Tone
NO
Question Usage
0%
Response Rate
Detected Tone
Smart-casual public service communicatorWarm, colleague-forward campaign builderCandid feed anthropologist (noticing patterns and calling out manipulation)Community-first and values-ledsemi-formalfirst-person
Interaction Style
Conversation-driven when posts are framed as a shared observationSupportive/affirmational reactions (likes) for community and public service updatesLow debate intensity overall; engagement is more agreement than argument
Community Building Signals
Publicly credits colleagues to strengthen internal community visibilitySignals shared values (empathy, public service, anti-misinformation) to attract like-minded networkUses place/community references to create belonging beyond the workplace
Writing Style Patterns
Content Strategy
Hook: Warm, informal observation leading into a work-related updatTone: semi-formalCTA: Low-pressure informational CTA (where to find upda
Writing style breakdown
<start of post>
A bit of a 'wee' milestone for us this week as we welcome our newest cohort of graduates to the team. 💙
I remember my own first week in a big organization—the mix of excitement and that slight 'what have I let myself in for?' feeling. It’s a big transition, especially when you're tasked with helping to manage something as vital as Scotland's water infrastructure. But seeing the energy and fresh perspectives they bring to the office is a stark reminder of why we do what we do.
We’re not just building pipes and reservoirs; we’re future-proofing the country for the next generation. And in an increasingly unpredictable world, providing that kind of stability and purpose for young talent is something I’m incredibly proud of.
(NB - If you missed out on this round, don't worry. We'll be opening applications for our summer intern program early next year. Keep an eye on the Scottish Water careers page for updates!)
To our new starts: welcome aboard. You’re joining a smashing team of people who genuinely care about the work they do. Hang in there through the induction paperwork—it gets much more exciting from here! 🚰
<end of post>
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