I’ve been seeing a lot of posts lately from brilliant people who’ve been impacted by layoffs. It’s a stark reminder of how unpredictable things can be, even for the most talented and hardworking folks…
1296317 viral
Workplace Culture11 months ago
LinkedIn Content Strategy & Writing Style
Leading Resourcing and Talent Planning at Scottish Water
1 person tracking this creator on ViralBrain
Katie McNab positions herself as a human-centric talent leader who bridges the gap between corporate resourcing and civic responsibility. Her content strategy centers on the intersection of public sector stability and regional pride, using her role at Scottish Water to advocate for long-term job security as a rare, high-value asset in a volatile market. She is notable for her unfiltered professional transparency, often calling out platform anomalies like political ad infiltration or feed shifts while maintaining a deeply personal connection to the Scottish landscape and its heritage. By blending high-stakes crisis communication with tactical recruitment updates, she creates a unique value proposition where talent planning meets community stewardship, making her a distinct voice for purpose-led, stable employment.
10.4K
8.6K
27
0.3
28
1
I’ve been seeing a lot of posts lately from brilliant people who’ve been impacted by layoffs. It’s a stark reminder of how unpredictable things can be, even for the most talented and hardworking folks…
Curious phenomenon in the last few weeks. About 30% of my LinkedIn feed is now made up of posts announcing the heart-breaking death of a loved one or a beloved pet. Loads of them. Literally every thir…
A stressful few days for Killin in Perthshire, and a busy weekend for many of my Scottish Water colleagues who sprung into action after a diesel spill at a local petrol station contaminated the River…
A personal grumble: I keep seeing paid-for posts appearing in my LinkedIn feed from right-wing US commentators championing ICE's conduct and President Trump's agenda. They look like a regular post fro…
I was moving house last week during all our Apprentice related hoopla. So I'm a bit late in giving this a wee boost. Big thanks to Fraser Gillespie, Sarah Lawson & Karensa McCall (and everyone else wh…
This closes next week if you fancy joining the Scottish Water Board for 4 years as a Non-Executive Director, providing oversight and governance of our essential work managing Scotland's water and wast…
0.3 posts/week
Posts / Week
24.1 days
Days Between Posts
1
Total Posts Analyzed
LOW
Posting Frequency
26.5%
Avg Engagement Rate
STABLE
Performance Trend
110
Avg Length (Words)
MEDIUM
Depth Level
INTERMEDIATE
Expertise Level
0.72/10
Uniqueness Score
NO
Question Usage
0%
Response Rate
Writing style breakdown
<start of post>
A bit of a 'wee' milestone for us this week as we welcome our newest cohort of graduates to the team. 💙
I remember my own first week in a big organization—the mix of excitement and that slight 'what have I let myself in for?' feeling. It’s a big transition, especially when you're tasked with helping to manage something as vital as Scotland's water infrastructure. But seeing the energy and fresh perspectives they bring to the office is a stark reminder of why we do what we do.
We’re not just building pipes and reservoirs; we’re future-proofing the country for the next generation. And in an increasingly unpredictable world, providing that kind of stability and purpose for young talent is something I’m incredibly proud of.
(NB - If you missed out on this round, don't worry. We'll be opening applications for our summer intern program early next year. Keep an eye on the Scottish Water careers page for updates!)
To our new starts: welcome aboard. You’re joining a smashing team of people who genuinely care about the work they do. Hang in there through the induction paperwork—it gets much more exciting from here! 🚰
<end of post>
Sign in to unlock the full writing analysis
Free tools to help you write, score, and benchmark in the same style.
Other creators worth studying alongside Katie McNab 💙.
Kenji Hayward
Sr. Director of Support @Front | Co-Founder @CraftCX | 2025 Customer Support Leader of the Year
175 Viral Score
Daisy Ilaria
Building the future of work | Talent Partner, Speaker & Author on Productivity, AI & Workplace Culture
39 Viral Score
Adriano Herdman
Talent Solutions for Technology businesses
66 Viral Score
Hung Lee
More signal, less noise, with Recruiting Brainfood
4 Viral Score
Cindi Howson
Chief Data & AI Strategy Officer at ThoughtSpot, Host of award winning The Data Chief podcast, Corinium Global 100 CDAO, Software Report Top 25 Data & AI Exec
17 Viral Score
Bill McDermott
Chairman and CEO at ServiceNow
42 Viral Score
ViralBrain plans, writes, and schedules your LinkedIn content, using official LinkedIn APIs so your account stays safe.
Write like Katie McNab 💙.