🚀 🚀 🚀 Chapter 2 is currently hiring for immediate Talent Acquisition positions in London, specifically seeking TA Partners and TA Leaders. Executive Search Recruiter - London Health and E-commerc…
257382328 viral
Hiring & Recruitment3 days ago
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Leo Harrison
LinkedIn Content Strategy & Writing Style
Founder and CEO at Chapter 2 | Building the Next Generation of RPO | Offices in - 🇬🇧🇩🇪🇺🇸🇮🇳🇿🇦
United Kingdom
47 Viral ScoreView on LinkedIn
1 person tracking this creator on Viral Brain
Performance Overview
Followers
21.5K
Connections
15.6K
Avg. Engagement
Top Posts by Engagement
View on LinkedIn
Posting Patterns & Frequency
5.0 posts/week
Posts / Week
1.6 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
Timezone: Europe/London
Best Performing Days
Tuesday
Best Performing Times To Post
13:00-14:3008:00-10:00
Topics & Content Focus
Primary Topics
Talent acquisition as a growth lever for scale-ups (urgent hiring, role clarity, market coverage)Founder/operator growth narrative for a recruitment business (market expansion, client wins, execution updates)Community-led recruiting: building networks through in-person touchpoints (events, meetings, relationship building)
Secondary Themes
AI-driven product team evolution (blurring product/design/engineering boundaries)People leadership fundamentals (manager-to-team as client-level care)Cause-driven personal branding (fundraising tied to endurance challenge)
Industry Focus
Executive search & talent acquisition for tech/AI companies and VC-backed scale-upsEuropean startup ecosystem with US market expansion (London/Berlin/New York)
Content Categories
Hiring/Recruiting announcementsOperator diary / build-in-public business updatesEvent promotion / community conveningLeadership lesson micro-postsPersonal mission / philanthropy
Performance Insights
88.1%
Avg Engagement Rate
STABLE
Performance Trend
Best Performing Topics
Immediate hiring + clear roles/locations (tangible opportunity content)Company expansion updates with specific asks (network-building prompts)Cause-driven personal story with clear impact path (donation framing)
Virality Signals
Share-heavy performance concentrates on hiring posts (audience distributes opportunities)Comment spikes correlate with posts that invite action/referrals (join, apply, introduce)Specificity (role lists, locations, immediacy) increases perceived utility and repost-worthiness
Structure & Quality
150
Avg Length (Words)
MEDIUM
Depth Level
INTERMEDIATE
Expertise Level
0.62/10
Uniqueness Score
Common Hooks
Contrarian-simple lesson framed as a personal realizationTime-bound announcement with urgency (hiring now / immediate availability)Scene-setting travel/operator update ("I flew to…", "earlier this month")Big trend opener leading into a specific invitation (AI changes X → join us in-person)
Common Endings
Warm sign-off + well-wishes (day/weekend wishes, hearts)Direct next step (DM/comment/email/link in comments)Open-loop question to prompt replies (who should I meet? join? donate?)
Value Delivery Methods
Utility-first posts when tied to concrete opportunities (jobs, intros, events)Trust-building through operator transparency (where they’re expanding, what’s working)Human credibility through values signals (team care, charity)
Formatting Style
Short paragraphs with frequent line breaksOccasional emoji as emphasis markers (rockets/hearts/flags)Bullet-like role lists for hiring postsConversational emphasis with simple sentences
Audience & Tone
YES
Question Usage
0.2%
Response Rate
Detected Tone
Warm operatorPeople-first leaderNetwork-builder / community catalystSmart-casual professionalsemi-formalfirst-person
Interaction Style
Relationship-driven (DMs, introductions, meeting requests)Community convening (invite to curated events)Opportunity-sharing behavior (commenting/tagging/sharing hiring posts)
Community Building Signals
Hosts/partners on in-person events to create a recurring network touchpointUses hiring posts as community utility (help someone find a role)Uses philanthropy as a values-based rally point
Writing Style Patterns
Content Strategy
Hook: Contrarian-simple lesson framed as a personal realizationTone: semi-formalCTA: DM-based CTA (low friction, relationship-first)
Writing style breakdown
<start of post>
Building a business is about more than just the bottom line — it’s about the people you meet along the way.
I’ve just returned from a week in Singapore meeting with our local partners and the energy in the region is truly infectious. It reminded me of a lesson I learned early on: you can’t build a global brand from behind a laptop screen.
You have to show up.
Being there in person allowed us to have the kind of honest, deep-dive conversations that simply don't happen over Zoom. We talked about the future of talent, the impact of automation, and how we can continue to support our clients as they scale across APAC.
It’s a reminder that even in a world dominated by AI, the human element remains our greatest competitive advantage.
I’m already looking forward to the next trip.
To our partners in Singapore — thank you for the hospitality and the ambition. The future looks bright. 🇸🇬 🙌
Are you expanding your team internationally this year? I’d love to hear about the challenges you’re facing in the comments. 👇
<end of post>
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