Domitille de Saint-Exupéry: LinkedIn Content Strategy & Writing Style

My worst performing LinkedIn posts in 2025 got 1K reach. My best got 500K. Here's what I learned. The problem most people face (including me!) You spend hours writing LinkedIn posts. You follow all…

Influence marketing drove ~10% of lemlist revenue in 2025. And we’re doubling down in 2026. Here’s the playbook we’re using. B2B marketing is shifting (again). → Ads cost more and convert less → SEO…

Chris Cunningham from ClickUp said he’s killing webinars. Because in one year they generated $47k in revenue vs $180k in cost. But I don’t think webinars should be assessed that way. Yesterday we hos…

Here's a simple LinkedIn hack that drives 30% more engagement. You know those colorful animated posts announcing someone changed jobs? LinkedIn pushes them hard in the feed. Because LinkedIn is about…

After lemlist acquired Claap, our marketing team took over its growth. Objective: take it from $2M to $10M ARR as fast as possible. Here’s what we started with. 1️⃣ Talk. With. Customers. That’s the…

I shared the full breakdown of our 2025 Marketing budget recently. Hours later, Dave Gerhardt invited me on his podcast to go deeper. It’s now live, and here’s what you’ll get inside: Why we went fro…