Daisy Ilaria's LinkedIn Strategy, Building the future of…

40,000 followers. Mind blown. Before I explain how LinkedIn literally changed my career (and life), let me take you back to the moment I took all this seriously - Let me bring you back to 2017: My…

LinkedIn post image: 40,000 followers. Mind blown.

24236210 viral

Career Advice10 months ago

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I used to think I had to have a perfect day (or week) to be able to post something on LinkedIn. Honestly... back in the day, I'd spend HOURS trying to come up with and writing just 1 post. I'd ask m…

LinkedIn post image: I used to think I had to have a perfect day (or week) to be able to post something on LinkedIn.

1072816 viral

Content Creation10 months ago

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I was on a call with a friend the other day… She was complaining about a super manual, boring task that was eating up her entire afternoon. I said, “Oh! But you can just automate that in 5 minutes w…

LinkedIn post image: I was on a call with a friend the other day…

962015 viral

AI & Productivity10 months ago

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I applied for TEDx again. Even after being rejected. My dream has always been to use my voice - as a speaker, trainer, educator - to spread an important message. For a long time, TEDx felt impossibl…

LinkedIn post image: I applied for TEDx again. Even after being rejected.

921904 viral

Personal Growth10 months ago

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Everyone is telling you to "build an employer brand!" I'm here to tell you... that's TERRIBLE advice. Btw, I see this constantly... Companies spending months (and a ton of money) trying to create co…

711714 viral

Employer Branding11 months ago

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Everyone is obsessed with DreamTeam, and here's why... 👇 I went through the platform because: a) Curiosity - I heard SO many things about it b) Functionality - I've used a HRIs, or 10... let's see w…

631123 viral

HR Tech11 months ago

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Topics & Content Focus

Primary Topics

Career acceleration and life-changing opportunities through LinkedIn networking and visibilityCreator psychology: overcoming perfectionism, fear of judgment, and showing up consistently onlineHuman–AI collaboration for knowledge workers and creators (AI as a practical leverage tool, not a threat)Resilience, rejection, and inner mindset work on the path to public speaking and entrepreneurshipPeople-tech and HR innovation, especially flexible, AI-native HR/People SaaS platforms

Secondary Themes

Public speaking, TEDx aspirations, and using your voice as a professional assetImposter syndrome, ego, and validation in content creation and career growthNeurodivergence and non-traditional career paths (ADHD, no university, blue-collar beginnings)Networking, referrals, and relationship capital as core career strategiesPractical content creation workflows using AI tools to reduce frictionStartups and funding milestones in HR-tech and B2B SaaS

Industry Focus

HR and Talent Acquisition (recruitment background, people operations, culture)B2B SaaS with emphasis on HR tech and AI-native toolsCreator-educator / solopreneurship in the LinkedIn and personal branding ecosystem

Content Categories

Personal origin stories and milestone reflectionsMindset reframes and motivational educationPractical AI enablement for everyday workThought-leadership on the future of work and human–machine collaborationSoft product/partner spotlights and startup announcements

Performance Insights

30%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Deeply vulnerable career and life transformation stories tied to LinkedIn usageCreator mindset posts about perfectionism, overthinking, and just hitting publishHuman–AI collaboration framed with strong metaphors (AI as an oven, not an enemy)

Virality Signals

Posts that combine a personal struggle, a specific turning point, and a concrete career outcome significantly outperform average engagement.Naming real people (bosses, friends, industry figures) and giving them credit increases emotional resonance and engagement.Content that normalizes imperfection and openly admits insecurity invites high comment activity (people relate and share their own experiences).Promotional or product-centric posts without a deep personal arc underperform compared to narrative-driven mindset content.

Structure & Quality

350

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.75/10

Uniqueness Score

Common Hooks

Personal milestone or confession that immediately opens a story (“40,000 followers. Mind blown.”; “I used to think…”)Situational story openers (“I was on a call with a friend the other day…”) that pull readers into a sceneBold, excited announcement-style hooks for product/partner posts (“IT'S HEREEE...!”)Counter-intuitive or challenging statements about AI or work (“It’s not a battle between human VS machine.”)

Common Endings

Reflective mindset takeaway that reframes the entire storyOpen-ended, introspective question prompting self-assessmentDirect encouragement to take a small, concrete action (post, apply, automate)Gratitude and appreciation toward the audience or named individuals

Value Delivery Methods

Transforms personal anecdotes into universal, immediately applicable lessons.Provides mindset shifts that reduce fear, perfectionism, and resistance to new tools.Demystifies AI by grounding it in concrete, everyday work examples instead of abstract theory.Models resilience by sharing failures and rejections, not just wins, which builds trust and relatability.

Formatting Style

Short paragraphs and heavy use of line breaks to create rhythm and scannabilityNumbered lists to structure lessons and outcomesEllipses and dashes to mimic spoken cadence and build tensionOccasional CAPS and emojis for emotional emphasis and informalityDialogue snippets in quotes to dramatize key moments

Audience & Tone

YES

Question Usage

0.6%

Response Rate

Detected Tone

Smart-casual, relatable expertVulnerable yet confident mentorDirect, occasionally sweary, high-energy coachStory-driven thought leader in careers and AI-enabled worksemi-formalfirst-person

Interaction Style

Mentor-like encouragement with a peer-to-peer, ‘I’ve been there too’ vibeCoaching-style prompts that push readers to introspect and take actionConversational, almost spoken-word style that invites readers into the storyOccasional provocative nudges (“Why do you do this to yourself?”) that jolt readers out of passivity

Community Building Signals

Publicly thanking specific people and mentors, which strengthens relational ties and social proof.Frequent references to shared experiences (ADHD, impostor syndrome, rejection) that create ‘me too’ moments.Encouraging readers to teach, share, or act (e.g., “Teach me something. I dare you.”) to foster co-creation rather than passive consumption.

Writing Style Patterns

Content Strategy

Hook: Personal milestone or confession that immediately opens a stTone: semi-formalCTA: Coaching-style questions that invite comments and

Writing style breakdown

Core characteristics

Conversational, warm, and very human.

Professional enough for LinkedIn, but distinctly casual and informal.

Vulnerable and self-disclosing (shares fears, rejections, insecurities).

Motivational and encouraging, often ending in a reflective or empowering note.

Occasionally promotional (for tools/companies) but still written in the same personal, conversational voice.

Strongly persuasive, but in a friendly “I’ve lived this” way rather than a hard-sell style.

Emotional tone and energy

Medium-to-high energy, with bursts of excitement.

Example: “IT'S HEREEE...!” or “Mind blown.”

Uses emotional contrast a lot: moves from stuck/frustrated/afraid to empowered/hopeful/curious.

Often reflective and introspective when speaking about personal growth (TEDx, rejection, career journey).

Uses humour and light swear words to keep things grounded and relatable.

- Frequent rhetorical questions that mirror the reader’s internal dialogue

Why…? I don’t see the point

So, what could it be?

What’s the worse that can happen...?

Direct audience engagement: talking to the reader as if they’re a friend on a call.

- Strong use of analogies/metaphors to make abstract points concrete

Resisting AI… is like a chef refusing to use an oven…

- Repetition for emphasis

They just want content. From YOU. And for you to share YOUR lessons and YOUR expertise.

- Self-deprecating or vulnerable admissions to build trust

I went to speech therapy at 4 years old for a stutter. I was painfully shy.

I enrolled in a Uni and chickened out and never attended.

- Occasional swearing to emphasise emotion

They just fucking POSTED.

this shit works.

kinda fucking sucks.

just frickin' amazing.

Addressing the reader

Heavy use of second person (“you”) and first person (“I”) together, creating intimacy and relatability.

Common pattern: I-story → then turn it into a you-lesson.

- Mix of direct commands and gentle prompts

Direct: “So, go bloody do it.” / “Get your notes app… and write something… I dare you.”

Softer: “Just a thought I'm playing with for the new year…” / “So, honest question to yourself:”

How to emulate

Write as if sending a voice note to one slightly overwhelmed, smart friend.

Use “you” constantly, tie your own story to what “you” (the reader) might be feeling or doing.

Allow mild swearing and slang to appear at key emotional points, but not every sentence.

Mix vulnerability (“here’s where I struggled”) with empowerment (“here’s what changed and what you can do too”).

Daisy Ilaria

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post