𝗮𝗿𝗲 𝘆𝗼𝘂 *𝗿𝗲𝗮𝗹𝗹𝘆* 𝗮 𝗣𝗠𝗠 𝗶𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲𝗻'𝘁: 1️⃣ bought the *updated* version of Obviously Awesome 2️⃣ taken a selfie with it 3️⃣ written an obnoxious post about it & tagged April…
19873232 viral
Product Marketing4 months ago
LinkedIn Content Strategy & Writing Style
Product Marketing Consultant & Recruiter for B2B SaaS Startups & Scaleups | 2025 Top Product Marketing Consultant | 2x Top 100 Product Marketing Influencer | Kellogg MBA
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Jonathan Pipek positions himself as the strategic bridge between high-level B2B SaaS growth and the talent required to execute it, operating at the intersection of product marketing consultancy and executive recruiting. His content strategy centers on demystifying the "product marketing paradox," offering frameworks that help PMMs move from tactical execution to C-suite influence while advising companies on how to avoid the trap of searching for "unicorn" hires. What makes him notable is his dual-sided perspective; he possesses the rare ability to diagnose a company’s growth bottlenecks through a consulting lens while simultaneously solving them through specialized recruiting. This intersection of GTM strategy and talent acquisition allows him to provide highly practical, market-validated advice that resonates with both hiring managers and senior practitioners looking to elevate their strategic impact.
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12.7K
75
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69
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𝗮𝗿𝗲 𝘆𝗼𝘂 *𝗿𝗲𝗮𝗹𝗹𝘆* 𝗮 𝗣𝗠𝗠 𝗶𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲𝗻'𝘁: 1️⃣ bought the *updated* version of Obviously Awesome 2️⃣ taken a selfie with it 3️⃣ written an obnoxious post about it & tagged April…
3AM Recruiting is officially a FletchPMM partner! unless you've been living under a rock, you know Anthony Pierri & Rob Kaminski fix a company's positioning. hundreds of B2B SaaS companies have gone…
📢 if you're looking for part-time consulting/fractional Product Marketing roles, please fill out the Google form in the comments (don't DM me, they get lost) I continue to hire PMM consultants for p…
📢 hiring a Senior Product Marketing Manager for 9fin! 3AM Recruiting is partnering with this team because the role hits the things senior PMMs actually want: ✅️ category momentum ✅️ real ownership…
📢 SF PMMs, will Yi Lin Pei and I see you at the San Francisco Product Marketing Alliance Summit? Yi Lin and I are teaming up to deliver a presentation that you're gonna want to hear. we'll be speaki…
PMM's role in GTM isn't what it used to be it's more strategic, executional, and we've got more end-to-end ownership we're not only more involved than ever in the decisions that shape company strate…
2.5 posts/week
Posts / Week
13
Total Posts Analyzed
MEDIUM
Posting Frequency
75.4%
Avg Engagement Rate
STABLE
Performance Trend
185
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.85/10
Uniqueness Score
YES
Question Usage
0.9%
Response Rate
Writing style breakdown
<start of post>
most B2B SaaS companies treat pricing like a "set it and forget it" feature, but it's actually your most powerful growth lever 📈
i've seen companies spend 6 months building a new feature only to realize no one wants to pay for it
1️⃣ 𝗮𝗹𝗶𝗴𝗻 𝘁𝗼 𝘃𝗮𝗹𝘂𝗲
stop charging per user if your value comes from data processed. find the metric that actually scales with the problem you solve
2️⃣ 𝘁𝗶𝗲𝗿 𝗳𝗼𝗿 𝗯𝘂𝘆𝗲𝗿𝘀
don't give the "Enterprise" features to the "Startup" plan. you're leaving money on the table and confusing your best customers
3️⃣ 𝘁𝗲𝘀𝘁 𝗮𝗻𝗱 𝗶𝘁𝗲𝗿𝗮𝘁𝗲
pricing isn't math, it's psychology. run a small test with a new segment before rolling it out to your entire base
---
the bottom line is that if you haven't looked at your pricing in the last 12 months, you're probably subsidizing your customers' growth at your own expense
don't do that.
are you reviewing your pricing this year?
👇 link to my full pricing guide in the comments 👇
p.s. if you're struggling with "packaging" specifically, DM me. that's usually where the real mess is hidden
<end of post>
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