1๏ธโฃ ๐๐ต๐ฒ ๐๐ป๐ณ๐ถ๐น๐๐ฒ๐ฟ๐ฒ๐ฑ ๐๐ฟ๐๐๐ต
go listen to five sales calls. don't look at the notes, listen to the actual audio. what are the prospects worried about? what makes them sigh? that's your hook.
2๏ธโฃ ๐๐ต๐ฒ ๐ฒ๐ป๐ฒ๐บ๐ ๐ผ๐ณ ๐๐ต๐ฒ ๐๐๐ฎ๐๐๐ ๐พ๐๐ผ
you aren't just competing against other startups. you're competing against "doing nothing." your messaging has to make "doing nothing" feel like a dangerous choice
3๏ธโฃ ๐๐ต๐ฒ ๐๐ฎ๐น๐๐ฒ ๐๐ฟ๐ฎ๐ป๐๐น๐ฎ๐๐ถ๐ผ๐ป
stop talking about features. nobody cares that your API is 10% faster. they care that they can go home an hour earlier because the data finally syncs correctly
the best PMMs don't fall in love with their own copy. they fall in love with the customer's problem. they're willing to kill a "beautiful" headline if it doesn't move the needle
because at the end of the day, you aren't paid to be a writer. you're paid to be a growth engine
if your messaging feels "off" but you can't put your finger on why, it's usually because you're talking to yourself, not the buyer
p.s. what's the worst piece of "corporate speak" you've seen on a website lately? let's roast some jargon in the comments! ๐
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