LinkedIn Content Strategy & Writing Style
Product Marketing Consultant & Recruiter for B2B SaaS Startups & Scaleups | 2025 Top Product Marketing Consultant | 2x Top 100 Product Marketing Influencer | Kellogg MBA
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Jonathan Pipek positions himself as the architect of product marketing systems, bridging the gap between high-level strategy and the messy reality of B2B SaaS execution. His content strategy centers on the "builder vs. operator" dichotomy, offering a value proposition that prioritizes hands-on deliverables and cross-functional accountability over theoretical frameworks. He is notable for his dual-threat perspective as both a consultant and recruiter, which allows him to provide rare transparency into the PMM hiring market while simultaneously teaching practitioners how to consult. By blending professional rigor with a distinct personal brand-marked by his "Gouda" catchphrases and a focus on experiential portfolio building-he effectively transitions from a technical expert to a community mentor for the modern GTM leader.
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3.6
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๐ฎ๐ฟ๐ฒ ๐๐ผ๐ *๐ฟ๐ฒ๐ฎ๐น๐น๐* ๐ฎ ๐ฃ๐ ๐ ๐ถ๐ณ ๐๐ผ๐ ๐ต๐ฎ๐๐ฒ๐ป'๐: 1๏ธโฃ bought the *updated* version of Obviously Awesome 2๏ธโฃ taken a selfie with it 3๏ธโฃ written an obnoxious post about it & tagged Aprilโฆ
PMM's role in GTM isn't what it used to be it's more strategic, executional, and we've got more end-to-end ownership we're not only more involved than ever in the decisions that shape company strateโฆ
most founders think they're hiring a founding startup PMM...but they're actually hiring a PMM who's worked at a startup and let me tell you, bub, those are *not* the same thing a PMM who's worked atโฆ
most PMM "development" is just reading a book or taking a course and calling it growth Eve Horne's PMM Jam is different it's a one-week virtual sprint where you actually build your PMM skills by crโฆ
buyer research and customer research are *NOT* the same thing and confusing the two is one of the most common reasons new product launches underperform... ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ฟ๐ฒ๐๐ฒ๐ฎ๐ฟ๐ฐ๐ต is aboutโฆ
UPDATE: I really appreciate this community! My inbox is flooded. Really appreciate y'all! I'm all set now. Will be reaching out to folks in the next few days. Thank you so much, PMM community truly isโฆ
3.6 posts/week
Posts / Week
2.1 days
Days Between Posts
2
Total Posts Analyzed
HIGH
Posting Frequency
92.8%
Avg Engagement Rate
STABLE
Performance Trend
185
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
78/10
Uniqueness Score
YES
Question Usage
0%
Response Rate
Writing style breakdown
<start of post>
most PMMs are treated like a glorified "make it pretty" department
(and honestly, if you let them do it, that's on you!)
real product marketing isn't about choosing the right shade of blue for the slide deck. it's about being the glue that holds the product, sales, and success teams together
๐ต๐ฒ๐ฟ๐ฒ ๐ถ๐ ๐ต๐ผ๐ ๐๐ผ๐ ๐๐๐ผ๐ฝ ๐ฏ๐ฒ๐ถ๐ป๐ด ๐๐ต๐ฒ "๐๐น๐ถ๐ฑ๐ฒ ๐ฝ๐ฒ๐ฟ๐๐ผ๐ป" ๐ฎ๐ป๐ฑ ๐๐๐ฎ๐ฟ๐ ๐ฏ๐ฒ๐ถ๐ป๐ด ๐ฎ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ ๐ฝ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ:
1๏ธโฃ stop waiting for a "handover" from product. if you're waiting for the PRD to be finished before you start thinking about the market, you've already lost. get in the room while the ink is still wet
2๏ธโฃ build a feedback loop that actually loops. don't just throw sales collateral over the fence. sit on the sales calls. hear the objections yourself. then fix the messaging in real-time
3๏ธโฃ own the "why," not just the "what." anyone can list features. a real PMM explains why those features matter to a human being with a budget and a boss to impress
at the end of the day, you have a choice
you can be the person who makes the slides look "clean"...
OR you can be the person who makes the strategy work
I know which one I'd rather be (hint: it involves less time in Canva and more time in the revenue seat)
OH, and if you're struggling to make this shift, I'm hosting a session on exactly this next week
๐ link to join is in the comments ๐
p.s. for the love of Gouda, stop saying "synergy" in your internal meetings. it's not helping anyone ๐ฅ
<end of post>
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