Jonathan Pipek 🔱

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most PMMs are treated like a glorified help desk 🤦‍♂️

sales needs a deck? call PMM.

product needs a release note? call PMM.

marketing needs a blog post? call PMM.

it’s a recipe for burnout and, frankly, a waste of your most strategic talent.

if you want to move from "order taker" to "strategic partner," you have to change the way you engage with the C-suite.

𝟭️⃣ 𝘀𝘁𝗼𝗽 𝘀𝗮𝘆𝗶𝗻𝗴 𝘆𝗲𝘀 𝘁𝗼 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴

every time you say yes to a low-impact tactical request, you are saying no to a high-impact strategic project. start asking: "how does this move the needle on our top 3 company goals?" if it doesn't, it goes to the bottom of the pile

𝟮️⃣ 𝘀𝗽𝗲𝗮𝗸 𝘁𝗵𝗲 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝗼𝗳 𝗿𝗲𝘃𝗲𝗻𝘂𝗲

the C-suite doesn't care about "brand awareness" or "sales enablement usage." they care about win rates, ACV, and churn. translate your PMM activities into these metrics if you want to be heard

𝟯️⃣ 𝗯𝗿𝗶𝗻𝗴 𝗼𝗽𝗶𝗻𝗶𝗼𝗻𝘀, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗱𝗮𝘁𝗮

don't just hand over a competitive analysis. tell the CEO exactly how we should change our pricing or positioning to beat that competitor. influence comes from taking a stand

i’ve seen PMM teams double their influence in 90 days just by making these shifts. it’s not about working harder, it’s about working on the right things

try that, and see how it goes!

👇 more tips on strategic PMM in the comments 👇

p.s. what’s the one tactical task you wish you could delete from your plate forever?

p.p.s. if you're a VP of Marketing struggling to focus your PMM team, let's chat 🔥

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