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Justin Wright

Justin Wright

LinkedIn Content Strategy & Writing Style

Your success, my mission | Founder, KnownLeaders | CEO, Polished Carbon | Former CIO $4B company | DEIB ally | 25 years leading teams | Follow for people-first leadership, self-mastery, career growth

United States
77 Viral ScoreView on LinkedIn

1 person tracking this creator on ViralBrain

Warm Analysis

Justin Wright positions himself as the empathetic executive, leveraging his tenure as a former $4B company CIO to humanize high-stakes corporate leadership. His content strategy centers on the "human stuff" of management, consistently reframing traditional soft skills like vulnerability and curiosity as high-performance success skills rather than optional traits. He is notable for his radical transparency regarding the emotional toll of toxic workplaces, which he uses to advocate for a "people-first" culture within his own ventures. By blending tactical career growth with modern AI workflows, such as using ChatGPT for professional development plans, he bridges the gap between old-school leadership wisdom and the future of work.

Performance Overview

Followers

0

Connections

0

Avg. Engagement

3.0K

Engagement Rate

Posts/Week

7.0

Viral Score

77

Posts Analyzed

2

Top Posts by Engagement

I've promoted people with less experience over ones with more. Every time, it came down to things anyone can do. 12 things that take zero talent: - Getting shit done - Having integrity - Keeping yo…

LinkedIn post image: I've promoted people with less experience
6.8K6961.0K25 viral
Leadership6 months ago
View on LinkedIn

Everyone's fighting a battle you can't see. The coworker who seems "off" lately. The friend who stopped reaching out. The stranger who snapped at you in line. You don't know their story. So be kind…

4.6K33682318 viral
Workplace Wellbeing6 months ago
View on LinkedIn

Being easy to work with costs you $0.00 (But it's rare and valuable.) It's the one thing that can't be taught in school. Yet it's what everyone looks for in a teammate. Want to move up in your care…

LinkedIn post image: Being easy to work with costs you $0.00
4.3K59566517 viral
Career Advice6 months ago
View on LinkedIn

Courageous leadership is rare. But it's what separates those who manage people from those who inspire them. Being an asshole is easy. Being a pushover is easy. You know what's hard? Telling someon…

LinkedIn post image: Courageous leadership is rare.
3.5K58178917 viral
Leadership6 months ago
View on LinkedIn

I spent years studying what makes leaders great. The answer wasn't what I expected. It had nothing to do with strategy, vision, or charisma. It came down to 12 underrated traits most people overloo…

LinkedIn post image: I spent years studying what makes leaders great.
3.4K63077217 viral
Leadership6 months ago
View on LinkedIn

Pay people what they're worth. Not what you can get away with. Harvard research shows: Paying new hires more than existing employees is a great way to lose your top talent. Here’s why: When new hi…

LinkedIn post image: Pay people what they're worth.
4.9K69743116 viral
Compensation & Pay Equity6 months ago
View on LinkedIn

Posting Patterns & Frequency

7.0 posts/week

Posts / Week

1.1 days

Days Between Posts

2

Total Posts Analyzed

HIGH

Posting Frequency

Timezone: UTC

Best Performing Days

FridaySunday

Best Performing Times To Post

12:30 UTC

Topics & Content Focus

Primary Topics

Human-Centric Leadership PhilosophyEmotional Intelligence (EQ) as a Business LeverWorkplace Culture TransformationThe 'Soft Skills' Rebranding (Success Skills)

Secondary Themes

Personal Brand Integration in Corporate RolesRemote Work Autonomy and TrustRecruitment through Value-AlignmentPsychological Safety in Teams

Industry Focus

B2B Professional ServicesLinkedIn Content Strategy & Personal BrandingLeadership Development & Management Consulting

Content Categories

Contrarian Leadership AdviceVulnerable Professional StorytellingEducational Frameworks (Listicles)Employer Branding & Hiring

Performance Insights

3026.44%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Workplace Culture PhrasesEmotional Intelligence Case StudiesLeadership Skill Frameworks

Virality Signals

High share-to-like ratio on educational listiclesStrong emotional resonance on storytelling postsUniversal relatability of 'bad boss' vs 'good boss' tropes

Structure & Quality

185

Avg Length (Words)

MEDIUM

Depth Level

INTERMEDIATE

Expertise Level

0.75/10

Uniqueness Score

Common Hooks

The 'Counter-Intuitive Truth' (e.g., Empathy isn't a soft skill)The 'Personal Failure/Struggle' NarrativeThe 'Third-Party Observation' (e.g., This teacher does something...)The 'Numbered Skillset' Framework

Common Endings

The 'Agree?' Repost TriggerThe 'Lead with [Value]' Call to ActionThe 'BrillianceBrief.com' Lead MagnetThe 'Tag a Friend' Virality Prompt

Value Delivery Methods

Actionable management scriptsEmotional validation for employeesStrategic hiring frameworks

Formatting Style

Single-sentence spacing for readabilityBullet-pointed lists for scannabilityEmoji-anchored checklistsShort, punchy paragraphs

Audience & Tone

YES

Question Usage

0.85%

Response Rate

Detected Tone

Empathetic AuthorityVulnerable VisionaryPeople-First Advocatesemi-formalfirst-person

Interaction Style

Empathetic & SupportiveCommunity-drivenMentorship-oriented

Community Building Signals

Encouraging personal brand growth for employeesValidating the 'human' side of corporate life

Writing Style Patterns

Content Strategy

Hook: The 'Counter-Intuitive Truth' (e.g., Empathy isn't a soft skTone: semi-formalCTA: Engagement-driven (Repost if this resonates)

Writing style breakdown

<start of post>

I spent years thinking that being a "strong" leader meant having all the answers.

I thought vulnerability was a weakness.

I thought my job was to be a shield, not a human.

I was wrong.

The moment I started admitting "I don't know" was the moment my team started truly trusting me.

Leadership isn't about being perfect.

It's about being present.

7 ways to build real trust with your team

Own your mistakes loudly

Give credit even more loudly

Ask for help when you're overwhelmed

Listen more than you speak (by a lot)

Stop micromanaging and start mentoring

Remember that "life" happens outside of 9-to-5

Treat every "failure" as a shared learning moment

When you stop trying to be a boss and start trying to be a leader... everything changes.

The culture shifts.

The energy rises.

The results follow.

You don't build a business. You build people.

And then the people build the business.

♻️ Agree? Repost to help another leader today. Thanks!

Want my 99 best cheat sheets?

Get them free: BrillianceBrief.com

<end of post>

1. OVERALL WRITING STYLE & VOICE
1. The Hook: A bold, contrarian, or relatable statement (1: 2 lines).
1. The 'Soft' CTA: A question to encourage comments (e.g., 'Which of these do you think is most crucial?').

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