Mari Railo's LinkedIn Strategy — Curated IT…

I tested 7 sales intelligence tools and 6 of them gave me signals that were not relevant at all. They didn’t just miss the mark – they weren’t even relevant on paper. Yet, every one of them claimed…

LinkedIn post image: I tested 7 sales intelligence tools and 6 of them gave me signals that were not relevant at all.

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Sales Intelligence12 days ago

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Sunday morning in Thessaloniki. Coffee is on. ☕ Something good happened this week. Two new clients onboarded, both from Germany. The first is just starting to build its client base in cybersecurity…

LinkedIn post image: Sunday morning in Thessaloniki. Coffee is on. ☕

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B2B Sales Intelligence15 days ago

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"We have no presence there. But our bench is growing and the market looks like the answer." That's the sentence I hear most often from Eastern European IT companies' founders trying to break into Wes…

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B2B Sales Strategy16 days ago

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“Exactly what we need when entering new markets." That is how Nikola Forkapic, Head of Business Development at CYBERLAB, describes the impact of Queast. CYBERLAB is a Serbian company specialised in…

LinkedIn post image: “Exactly what we need when entering new markets."

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Sales Prospecting10 days ago

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Most IT sales teams I speak to are proud of their list size. 400 companies. 2,000 contacts. Fully enriched in Apollo. The reality? 92% of those accounts aren't in-market right now. The bench is gro…

LinkedIn post image: Most IT sales teams I speak to are proud of their list size.

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B2B Sales Prospecting10 days ago

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"Finns don’t reply to cold email." I told myself that for 10 years selling dedicated IT teams into the Nordics. I was running an outreach lottery. I knew who the companies were, but I had no idea who…

LinkedIn post image: "Finns don’t reply to cold email."

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B2B Sales14 days ago

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Topics & Content Focus

Primary Topics

Intent-led prospecting in IT services/DevOps sales (timing over volume)Operationalizing market-entry outreach for DACH + Nordics using buying signalsProduct-led sales intelligence positioning (prove value via a real sample signal before any demo)

Secondary Themes

Outbound efficiency mechanics (smaller account sets, higher reply rates)Critique of sales-intel tool signal quality and relevanceDecision-maker mapping inside target accounts (who to contact and why now)

Industry Focus

B2B IT services / DevOps consultancies selling into mid-market & enterpriseSales intelligence for outbound prospectingEuropean go-to-market (Germany, Finland, Sweden)

Content Categories

Contrarian sales thought leadershipTactical outbound playbooksProduct education (how the offering works in practice)Social proof / customer testimonialOffer-driven lead capture (comment/DM to receive something concrete)

Performance Insights

16.375%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Hands-on proof offer: requesting a real, market-matched sample signal before any callCalling out low-quality/irrelevant intent signals from mainstream sales toolsActionable timing heuristics for outbound (contact fewer accounts, get higher replies)

Virality Signals

Comment-gated asset delivery (drives conversational engagement vs passive likes)Clear, repeatable branded thesis ("Timing beats pitch")Contrarian framing against common SDR behavior (big lists, busy activity, stagnant pipeline)“Try-before-demo” reversal that lowers perceived risk and invites skepticsSocial proof that ties directly to a specific use case (market entry expansion)

Structure & Quality

170

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.78/10

Uniqueness Score

Common Hooks

Contrarian reality-check ("Most teams think X. The reality?")Time-waste reversal ("By the time you see X, you've already lost Y")Tool-test skepticism ("I tested X tools and most were irrelevant")Pattern-spotting authority ("You can tell who understands timing...")Testimonial cold-open (leading with a customer quote)

Common Endings

Direct CTA to comment with a keyword + marketDM invitation for a personalized sampleTag-someone prompt (Head of Sales / teammate)Consistent signature + role + brand lineHashtag pair reinforcing niche (#ITSales #B2BSales)

Value Delivery Methods

Reframes outbound success around market timing and observable internal change signalsProvides concrete qualifying criteria (stack shifts, role clusters, infrastructure change)Explains an evaluation mechanism (one real sample) instead of abstract feature claimsCompresses prospecting time-cost narrative into a simple, memorable before/after

Formatting Style

Short, single-idea lines with heavy whitespaceOccasional bullet clusters for “signals”/criteriaUse of flags to anchor geo focus (🇩🇪 🇫🇮 🇸🇪)Emphasis via repetition and punchy sentence fragmentsMinimal emoji use, mostly functional (markers/flags)

Audience & Tone

YES

Question Usage

0.3%

Response Rate

Detected Tone

Direct operator-founderSkeptical, evidence-ledBuyer-empathic (protects audience time)Confident and contrarian without being academicTactical and outcome-orientedsemi-formalmixed

Interaction Style

Invites specific replies (market name, keyword) to start 1:1 conversations in publicPositions feedback as part of the product loop (explicitly asks for negative feedback too)Uses light social pressure/endorsement mechanics (tag a Head of Sales / teammate)

Community Building Signals

Builds a niche identity around IT sales timing and intent signalsCreates a repeatable ritual: comment → receive a signal → respond with feedbackConsistent founder-signature increases creator recognizability and trust

Writing Style Patterns

Content Strategy

Hook: Contrarian reality-check ("Most teams think X. The reality?"Tone: semi-formalCTA: Keyword-triggered comments ("Comment SIGNAL + your

Writing style breakdown

Most founders think the UK is the easiest market to crack.

Everyone speaks English. The distance is short. The budget is there.

The reality?

You are competing with the entire world in a single inbox.

The SDRs are sending 100 emails a day.

The response rates are under 1%.

The "easy" market is actually a graveyard for generic outreach.

You win in London 🇬🇧 and Manchester 🇬🇧 with timing, not volume.

15 accounts where the door is already ajar

✳️ New CTO appointed last month

✳️ Legacy systems reaching end-of-life

✳️ Recent funding for digital transformation

That is the list your team should be calling on Monday.

I spent years running the "volume lottery" in the Nordics. I thought more emails meant more meetings. It just meant more people ignoring me.

What I know now

A perfect pitch to the wrong person at the wrong time is just spam.

If you want to see who is in-market in the UK right now, comment UK ✳️ and I’ll send you one real signal.

– Mari Railo

Co-Founder, Queast

Timing beats pitch. Every time.

#ITSales #B2BSales

Mari Railo

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post

Topics & Content Focus

Primary Topics

Secondary Themes

Industry Focus

Content Categories

Performance Insights

Best Performing Topics

Virality Signals

Structure & Quality

Common Hooks

Common Endings

Value Delivery Methods

Formatting Style

Audience & Tone

Detected Tone

Interaction Style

Community Building Signals

Writing Style Patterns

Content Strategy

15 accounts where the door is already ajar

What I know now