The best SDR I ever hired? Huge introvert. - Never spoke-up in team meetings - Never spoke about his results - Never replied on slack/SMS He was a ''middle performer'' on the activity leaderboards…
571611711 viral
Sales & Recruitment2 months ago
LinkedIn Content Strategy & Writing Style
Sales Training for SDRs, AEs and Sales Leaders @SaaS companies
1 person tracking this creator on ViralBrain
Chris Ritson positions himself as a human-centric sales strategist who bridges the gap between raw performance metrics and psychological development. His content strategy centers on the transition from "managing" to "leading," advocating for a shift where SDRs and AEs prioritize revenue-generating quality over vanity activity. He is notable for his unfiltered transparency regarding the sales grind, often highlighting the grit required to survive rejection while providing tactical frameworks like his five-step cold call sequence. The most compelling intersection in his work is the fusion of high-performance coaching with emotional intelligence, where he argues that sales success is driven less by product features and more by the specific feelings of certainty and status they create for the buyer.
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The best SDR I ever hired? Huge introvert. - Never spoke-up in team meetings - Never spoke about his results - Never replied on slack/SMS He was a ''middle performer'' on the activity leaderboards…
👉 SDR • OTE: £45k–£60k • Avg tenure: ~12–15 months 👉 Senior SDR • OTE: £50k–£70k • Avg tenure: ~12-18 months 👉 SMB AE • Avg OTE: ~£90k–£100k • Avg tenure to get here: ~1-2 years 👉 Mid-Market AE…
Average SDR salary in the UK: £35k base Average SDR salary in the US: $65k base Now compare that to the average salaries for both countries... UK av. salary - £33k US av. salary - $61.3k 💰 Thr…
SDR is brutal. It gives you the test first. Then the lesson. You dial and fail. Then you learn why. You email and get ignored. Then you learn what works. You DM and hear crickets. Then you learn w…
Dear SDR Leaders - you don’t work in sales anymore. Hate to break it to you, but jumping on the phones once a week isn’t a sales job. Your role is now 99% these three things: → HR Not just hiring a…
SDR success isn't about talent. It's about discipline. While your colleagues chase: - The latest trend. - The hottest tool. - The newest hack. Successful SDRs do the basics [everyday] They dial.…
5.0 posts/week
Posts / Week
3
Total Posts Analyzed
HIGH
Posting Frequency
111.8%
Avg Engagement Rate
STABLE
Performance Trend
180
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.85/10
Uniqueness Score
YES
Question Usage
0.8%
Response Rate
Writing style breakdown
<start of post>
I used to think being a 'good' AE meant having all the answers.
I thought I had to be the smartest person in every Zoom room.
I was wrong.
The best AEs I know aren't the ones with the most answers.
They're the ones with the best questions.
Managers focus on the pitch.
Leaders focus on the discovery.
You talk too much
You miss the subtle cues
You make the prospect feel small
You listen more than you speak
You uncover the 'pain behind the pain'
You build a partnership, not a transaction
Stop trying to impress. Start trying to understand.
Because people don't buy when they understand you.
They buy when they feel understood by you.
♻️ Repost if you agree!
PS. I'm Chris Ritson and I share daily insights on sales psychology and human behaviour. If you want to level up your game, give me a follow.
<end of post>
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