🧶 Yekaterina Burmatnova: LinkedIn Content Strategy & Writing Style

No swatch, no render. 🧶 If you’re “designing” sweaters from vibes, you’re feeding the algorithm, not building a collection. Here’s my knitwear speed run (craft first, AI second): 📸 Shoot a real kn…

Handle With Care: Alexander McQueen I don’t touch Alexander McQueen lightly. Lee’s shadow is long, and the bar is razor-sharp. So I started small: a love-letter study: two icons only. The SS26 Parac…

Elegance, But Make It Dangerous ☠️ Alexander McQueen resonates for me on two fronts: heritage and ruthless detail. That’s the spine of this study. I’m rebuilding the codes through craft. AI helps m…

Pantone named the shade. I made it a mood. Color of the Year 2026 is PANTONE 11-4201 Cloud Dancer. Pantone called it. I cleared the deck and built a world around white-on-white: skin, fur, pearl, lig…

Craft leads. AI follows. Pretty renders don’t make product. Knit logic does. I start where fashion lives - in my hands: real swatches, clean sketches, stitch decisions that hold up on a body. Then I…

Wrong model, wrong campaign. In fashion (and especially AI), the model isn’t decoration. She’s the muse. Get her wrong and the whole story collapses. I cast first. Always. Not just “pretty face” -…