Anne-Liese Prem: LinkedIn Content Strategy & Writing Style

NEW IN: Valentino just dropped this AI ad and the internet is not having it 🔥 The campaign is for the Valentino Garavani DeVain bag: a surreal, AI-generated video where kaleidoscopic geometries mor…

Where did all the aspirational luxury girls go? "Between 2023-2025, 80% of luxury growth came from price increases rather than volume." 🤯 I found this number in the BoF x McKinsey State of Fashio…

What can luxury learn from social media? Presence in cultural moments. A creative director getting his fortune told can do more for brand heat than a months long campaign. 🔥 Yesterday, Jonathan And…

Chanel can't use AI the way Mango does. Obviously. But here's what luxury must do about AI now: Fast fashion uses AI for efficiency: more products, faster cycles, cheaper production. Luxury can use…

Where AI is accepted in luxury… and where it isn’t 👀 After the Valentino AI moment, one question kept showing up everywhere: “Why do some uses of AI feel exciting, and others feel wrong?” So I mappe…

Just wrapped watching a really smart discussion via the The Business of Fashion Live webinar on How Generative AI is Redefining E-commerce storytelling with Matthias Haase (DeepAR.ai (a Zalando Group…