Irene Rompa

Core characteristics

Overall tone: professional, conversational, warm, and enthusiastic. It sits between “expert LinkedIn thought leader” and “friendly, reflective event host.”

Formality: semi-formal. Grammar is mostly correct and polished, but the voice is relaxed, with colloquialisms and emojis.

Informative (explaining AI, events, studies, technology).

Reflective (personal takeaways, meta-observations).

Appreciative (thank-yous to organizers, speakers, colleagues).

Lightly persuasive (nudging toward optimism, learning, attending events).

Emotional tone and energy

Short, punchy exclamations: “Biggest unexpected highlight of 2025 🙃”, “SUCH a great experience.”

Positive emotional vocabulary: “joyful, fun, of high quality”, “such a great one”, “highly appreciated”.

Short paragraphs.

One-line emphasis sentences.

Occasional triple repetition (“deliver, deliver, deliver.”).

Even when addressing serious issues (bias, geopolitics, AI adoption), the mood is oriented toward constructive optimism: “We have everything it takes. Let’s also repeat thát a lot more often.”

Signature writing traits

Rhetorical questions (“Why then does it favour men?”, “Had you already heard someone mention the MIT study?”).

Contrast structures (“The question is no longer if… It’s: how fast…”, “We know the disease, now what is the cure?”).

Mini-headlines inside the post using bold Unicode: “𝗪𝗵𝗮𝘁’𝘀 𝗴𝗼𝗶𝗻𝗴 𝗼𝗻”, “𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝗡𝗼𝗲𝗹𝗹𝗲 𝘁𝗮𝘂𝗴𝗵𝘁 𝗺𝗲:”.

Isolated one-word or very short sentences: “Chaotic.” “Notorious.” “Such clever phrasing.”

Almost every post anchors in a concrete event (conference, summit, breakfast, dialogue) or encounter (expert interview, talk show, report).

The author places themselves inside the scene as moderator/host, then extracts insights for the reader.

Repeated thanks, often by name: “Thank you Dave… Thank you Erik…”, “Thank you Peter, Sebastiaan, Sara, Monika & Keelan…”, “Thank you Sander…”.

Shout-outs to photographers and venues: “📸 Photos by…”, “📍AI House, powered by Prosus”.

Addressing the reader

First person singular (“I moderated…”, “I particularly liked…”, “My work intersected…”).

First person plural when describing a shared reality (“We have everything it takes.”, “We now know that LinkedIn favours men’s post.”).

Second person is used purposefully when shifting from storytelling to guidance: “If your website has advanced filters… it’s worth checking…”, “If you are too [excited to learn more], check out the full video:).”

If you are too, check out the full video:)

It’s worth checking how the page is built.

When using imperatives, they are framed as helpful guidance rather than pushy CTAs: “Educate yourself.”, “Make sure you invest in Leadership Development and hire experienced managers on time.”