Want a Winning Strategy? Learn This Framework... You’ve probably heard of Roger Martin’s Cascade. But there's more to this strategy framework. Here are the 3 core elements you need to know: 1. THE…



20+ Years Helping Leaders Design + Execute Winning Strategies • Founded The Better Strategy School to Help Leaders Worldwide Master Strategy • Global C-Suite Strategy Partner
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Want a Winning Strategy? Learn This Framework... You’ve probably heard of Roger Martin’s Cascade. But there's more to this strategy framework. Here are the 3 core elements you need to know: 1. THE…

Strategy isn’t written in a boardroom — it’s forged on the ground. Leadership isn’t only about setting the strategy. It’s about living it. Every single day. Might sound obvious. But too many leader…

I’ve spent 20+ years studying and answering three questions: ❓What is strategy? ❓How do you design a good strategy? ❓How do you execute a good strategy? The key lesson I learned is this: ✅ Good str…

Most strategic projects don’t fail because they’re bad ideas. They fail because leaders keep them alive long after they should have ended. In volatile environments, companies launch dozens of strate…

Most leaders don’t fail at strategy execution. They fail before execution even starts. Because they don’t realize how they think about strategy. In real leadership situations, strategy is never a cl…

It’s happening today! The live masterclass on the Strategy Synthesis Framework with Prof. Bob de Wit. One of the most complete, multi-perspective strategy frameworks ever developed. And one that’s b…

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