Dr. Marc Sniukas

Overall tone is professional, authoritative, and educational, but delivered in a conversational, approachable way.

It is highly informative and explanatory, with a strong persuasive underpinning: the author is always nudging the reader toward a deeper, more nuanced view of strategy and leadership.

The style is direct and concise. There is very little fluff; almost every sentence carries a clear idea or move in the argument.

The voice is that of an expert educator/coach: someone who has seen a lot, thinks deeply, and is guiding the reader to see what they’re missing.

Not poetic in a literary way, but uses clean, impactful phrasing and occasional metaphor for emphasis.

Uses contractions: don’t, can’t, doesn’t, it’s, you’ll.

Uses colloquial phrases mildly: “silver bullet”, “zombie project”, “pull the plug”, “Starting is easy. Stopping is the real leadership challenge.”

Vocabulary is business/strategy-heavy, but sentences are written in plain, accessible English.

There is no slang or overly informal language; it’s “LinkedIn professional,” not chatty Twitter casual.

There is urgency around clarity, discipline, and thinking well.

Emphasis comes from structure, contrast, and rhythm more than from exclamation marks.

The tone is confident but not arrogant; the writer speaks from experience and deep study.

Emotional underpinning: respect for complexity, frustration with oversimplification, optimism that better thinking is possible.

Rhetorical questions, often in sequence, to lead reflection or hook attention.

Contrast and paradox: “These are not trade-offs to ‘solve.’ They are paradoxes to navigate.”

Binary tensions framed as paradoxes: profit vs purpose, deliver today vs create tomorrow, etc.

Clear definitions and distinctions: “Strategy isn’t a plan. It’s your coherent answer…”

❌ There’s no silver bullet.

❌ No single framework.

❌ No ‘5 easy steps’…”

Starting is easy. Stopping is the real leadership challenge.

No challenge?

You don’t need strategy.

A plan will do.”

Indecision is expensive.

👉 for calls to action or questions to the reader.

✅ / ❌ / 🔹 / 1️⃣ 2️⃣ etc. for list items.

⚠️ and 📌 for meta-CTA blocks (“Find this valuable?”).

Dominant person: second-person singular/plural “you” and “we” (inclusive).

As you plan for 2025, ask yourself:

Here are 5 questions every leader should ask:

Establish credibility: “I’ve spent 20+ years studying…”

Reference real work with clients: “is one of the most common questions I get in my work with CEOs…”

Third person plural “leaders”, “most leaders”, “they” to discuss patterns in leadership behavior.

Direct: “As you plan for 2025, ask yourself:” / “Start there.” / “Kill it fully.” / “Redeploy the team immediately.”

Reflective prompts: “What’s one project or initiative in your organization that should probably be ended today?”

Soft nudges with strong clarity: “Just because you can continue doesn’t mean you should.”

Calls to action are direct but framed as an invitation to serious professionals: “If you’re serious about mastering strategy… join us here:”