Kim Loohuis

Overall: professional, polished, and journalistic, but with a warm, human, and lightly playful edge.

Informative / explanatory (posts 1, 4, 5, 6, 7)

Relationship- and community-oriented (posts 2, 3)

Lightly persuasive / opinionated (especially on digital sovereignty and AI topics).

Not overly salesy or hype-driven; credibility and nuance are clearly prioritized over grand claims.

Medium-formal in content, but conversational in delivery.

English posts: lean professional and analytical with subtle wit.

Dutch posts: somewhat more informal, emotionally expressive, and personal.

Uses domain-specific vocabulary (cloud infrastructure, hyperscalers, GDPR, digitale soevereiniteit, table representation learning) while keeping explanations accessible.

Moderate energy, never frantic.

Exclamation marks.

Emotion-rich words (wat een energie, superleuk, Proost op de traditie).

Multiple emojis in a single post.

On analytical / sovereignty / AI posts, energy is calmer, driven more by intellectual curiosity and critical reflection.

Strong sense of context: references to laws, regulations, organizations, and structural issues (Cloud Act, GDPR, EU Sovereign Cloud, digital autonomy, Solvinity acquisition).

Policy vs practice (Brussels debates vs public bodies taking action).

Aspiration vs reality (data locality matters, until the Cloud Act says otherwise).

Difficulty vs possibility (niet eenvoudig, maar wel haalbaar).

Indirect persuasion: The writer rarely says “you must do X,” but leads the reader to see the implications logically.

Light teasing (Slimme zet, Berry, nu blijf je een mysterie voor me).

Self-deprecating touches (ik nog steeds de jongste van de club ben 🫣).

Wry parenthetical asides in English (because data locality matters, until the Cloud Act says otherwise 😉).

First person singular “I / ik” when referencing their own actions, interviews, or experiences.

First person plural “we / we” more in quoted speech or general observations (we must do it, we can all go home).

Second person “you / jouw” mostly appears in questions to the audience (wat zijn de grootste barrières binnen jouw organisatie…?).

Stronger in Dutch posts: open question to spark comments (“Ik ben benieuwd: wat zijn de grootste barrières…”).

In English posts, more oriented to “read this piece” than “tell me your view.”

Lees hier het hele interview ->

Read the story here 👉🏼

Opinionated but never bossy; uses open invitations instead of prescriptions.