LinkedIn Content Strategy & Writing Style
linkedin cold outreach
1 person tracking this creator on Viral Brain
Prateek Sanjay positions himself as a high-stakes outreach architect who bridges the gap between raw sales data and deep human psychology. His content strategy centers on the "un-scalable" aspects of cold outreach, using transparent case studies of fundraising and ARR growth to prove that hyper-personalization outperforms automation. What makes him notable is his refusal to hide behind a corporate veneer; he actively deconstructs his own identity-from his "non-aggressive" physical appearance to his life in a rural Indian village-to build radical trust with European and Nordic founders. By intersecting pipeline engineering with cultural philosophy, Prateek transforms cold DMs from a volume game into a sophisticated tool for narrative rehearsal and investor relations.
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21.4K
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1.9
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Certain fellow Indians seriously worry me. They are Indians who have never left India. But they speak in American accents because they spend their entire time online. That is still OK. These Aspirat…
I have removed my AI profile pic. I gave it some serious thought and I realized such an approach is not a part of who I am. Anybody who has seen my face in real life has these reactions: 1. "This p…
I have a genius Norwegian friend. And be genius, I mean: genius on a terrifying level. He just thinks of complex cloud architecture systems. And they just work. All in his head, much like Hawkings'…
I limit my AI usage on purpose. Max 10 chats a day with an ChatGPT or similar. (And that is still too high.) Most overthinkers should not be spending much time with AI. It is bad enough to be insid…
A very touching moment just happened. I live in a village of 6,000 people in a rural coastal region of India off the Arabian Sea. In this village is a Mexican neighbour I have known for 3 months. He…
4 automation agencies offered to automate my work. 2 such pitches in my LinkedIn inbox and 2 in my email in the last 4 weeks. Not that it is a problem. I totally welcome everyone to pitch me. I lear…
1.9 posts/week
Posts / Week
4.1 days
Days Between Posts
1
Total Posts Analyzed
MEDIUM
Posting Frequency
75%
Avg Engagement Rate
INCREASING
Performance Trend
300
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.85/10
Uniqueness Score
YES
Question Usage
0.7%
Response Rate
Writing style breakdown
Largely conversational and personal, but not slangy or chaotic.
Professional in content (fundraising, outreach, culture, AI) but emotionally open and reflective.
Tone is thoughtful, candid, and slightly introspective. Often feels like “thinking out loud” to the reader.
Strongly informative when talking about results or processes, but not framed as “expert lecture”; more like a peer sharing hard-won understanding.
Occasionally motivational and values-driven, but never in a hypey or “guru” style.
Medium energy overall. Not high-octane; it is calm, deliberate, and controlled.
Analytical/business-focused (cold outreach, ARR, metrics).
Warm, empathetic, and even tender (stories about neighbors, Indians, Norwegians, geniuses, identity).
‘December is when professionals play. 👍’
‘It makes us happier. ❤️’
‘Ain’t no way... 😨’
Underlying vibe: quiet seriousness, moral concern, and a desire for integrity.
‘Why would a well-networked entrepreneur avoid using his best asset - his network?’
‘What do I have that you do not?’
‘What does it achieve?’
‘Real physical humans around us are the ones who have our backs in hard times. There is simply never anyone else. Digital remote culture is not real life.’
‘Most overthinkers should not be spending much time with AI.’
Minimal metaphors; prefers concrete examples and literal stories over figurative language.
Strong use of storytelling: real people, real places, precise details (village size, dates, euros, locations).
‘No more Ms. Sweet Lady. No more Mr. Nice Guy.’
Direct moral/psychological observations sprinkled into business narratives.
Uses first-person singular heavily (“I”) and occasional “we” when referring to himself plus clients or a collective group of people with similar mindset.
State general truths about professionals/founders.
‘You don't want to have a silent January with no meetings.’
‘Please always let us know.’
Rarely uses “they” as vague agents; when he uses “they”, it refers to concrete groups (Americans, Indians, VCs, Norwegians, founders).
Soft suggestions: ‘So you want to reach people now in December…’
Observational truths that imply action.
‘Are you guys sure about this? Genuinely curious.’
Imagine a thoughtful founder/operator speaking plainly to peers, revealing both numbers and emotions, never shouting, never overselling, but very clear in his judgments and values.
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