LinkedIn Content Strategy & Writing Style
Founder & President at Roger L. Martin, Inc. and author of A New Way to Think
1 person tracking this creator on Viral Brain
Roger Martin positions himself as a pragmatic intellectual and a master architect of corporate strategy, moving beyond academic theory to provide actionable frameworks for senior leaders. His content strategy centers on his "Playing to Win" methodology, where he consistently deconstructs complex organizational hurdles like diversification fallacies and the "nervous system" of management systems. He distinguishes himself by taking a contrarian stance against corporate fluff, often challenging the superficiality of "lofty purposes" in favor of rigorous strategic choices. The most compelling intersection in his work is his application of integrative thinking to emerging technology, specifically framing AI not as a tool for labor substitution but as a strategic lever for human augmentation.
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Join me and my co-authors Guilherme Loureiro, Regional CEO Walmart Canada, Chile, Mexico & Central America and author of the book 'Reinventing the Leader', and Ahmad Zaidi, CEO TransforML for an insig…
Everybody is both using AI and worried about it. The key to companies and society benefiting most from AI is leveraging augmentation not just exploiting substitution. That entails leaders mastering…
I have just posted my latest Playing to Win/Practitioner Insights (PTW) piece, this one on the fifth – and oft-overlooked – box of the Strategy Choice Cascade and is called Revisiting Management Syste…
Just posted my latest Playing to Win/Practitioner Insights piece, this one on the hardest question in #Strategy. I provide the ways it goes wrong and practical ways that you can produce better strateg…
Just posted my latest Playing to Win/Practitioner Insights series piece, this one on what has changed most in the context for #strategy https://lnkd.in/eweZnqyw Enjoy!
Are you intimidated by the vastly greater resources of competitors? Don’t despair. Put your thinking cap on and create competitive advantages that are both cheap and unlikely to be matched by well-end…
1.6 posts/week
Posts / Week
4.8 days
Days Between Posts
1
Total Posts Analyzed
MEDIUM
Posting Frequency
176.5%
Avg Engagement Rate
STABLE
Performance Trend
130
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
9/10
Uniqueness Score
NO
Question Usage
0.3%
Response Rate
Writing style breakdown
Professional, academic-practitioner tone with a light, accessible touch.
Informative and practical, with occasional mild motivational energy.
Not chatty or slangy; this is “serious LinkedIn thought-leader” voice.
Focused on strategy, leadership, and AI, framed as insights or invitations.
No dramatics or hyperbole; confidence comes from clarity, not flair.
Predominantly formal-professional, but not stiff.
Uses contractions sparingly (“Don’t despair.”, “It is smarter…” vs “I am getting…”).
Vocabulary is high-level but not jargon-dense; concepts are clear and digestible.
Calm, measured, thoughtful.
Energy rises slightly around calls to action (“Don’t settle for mediocrity when you can use cleverness to be great!”).
There is an undercurrent of optimism and empowerment, especially when addressing constraints (“Don’t despair. Put your thinking cap on…”).
Frequent explicit signposting of what the piece does: “I explore it…”, “I show how…”, “This piece argues that…”, “The piece points out…”, “It argues that…”.
Refers to the main content as a “piece” in a “Playing to Win/Practitioner Insights” series.
Uses conceptual metaphors in a structured way (e.g., “heart of strategy”, “muscles of strategy”, “nervous system of strategy”).
Uses concise, declarative statements that summarize the main message in one or two lines.
Very limited use of rhetorical questions, but when used they are direct and simple (“Are you intimidated by the vastly greater resources of competitors?”).
Rare light enthusiasm: “Enjoy!”, “Hope you enjoy!”, “It will be fun!”.
First person singular (“I explore…”, “I show…”, “I have just posted…”) used frequently to frame what the author has done.
Second person (“you”, “your”) introduced when guiding the reader to think or act (“I provide the ways… that you can produce better strategy.”, “as a leader, a key part of your job is to act as Chief Systems Designer”).
Third person used to describe companies, leaders, shareholders, “folks”.
Join me…”, “Make sure to attend…”, “Don’t despair.”, “Don’t settle for mediocrity…”.
I show how.”, “I illustrate with…”, “It is smarter for a company to…”.
The voice is authoritative but not domineering; it invites rather than pushes.
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