Finn Thormeier

Overall tone is conversational, grounded, and thoughtful.

It feels like a smart, articulate person talking directly to you in plain language.

Professional/informative (especially on LinkedIn/marketing topics)

Personal/reflective (family, food, values)

Occasionally ranty but measured (contracts, behavior)

Lightly humorous and self-deprecating (fanboy comment, “your employees aren’t funny”)

Not poetic or lyrical; more “clear spoken essay” than “writerly prose”.

Persuasive when needed, but in a subtle, logical way rather than hypey.

Casual-professional. The writer sounds like an experienced operator talking as a peer.

Heavy use of contractions (I’m, we’re, don’t, didn’t, can’t).

Comfortable with mild profanity when appropriate (“fucked up”, “sh*t”, “asshole”) to add emphasis and authenticity, not for edginess.

Medium energy. Never frantic; never sluggish.

Posts tend to be calm, reflective, and observational.

Even rants are controlled and reasoned, not hysterical.

Family posts are warm and affectionate, with understated sentimentality.

Business posts are confident but not chest-beating; more “here’s what I’m seeing” than “I know everything.”

Personal/family (daughter, grandmother, holidays)

Professional (clients, contracts, founders, CEOs/CMOs/execs)

Frequent direct statements of “big takeaway”, “lesson”, “observation”.

Occasional rhetorical questions, especially near the end of posts, used to underline values or prompt reflection.

Liberal use of parentheses for asides, clarifications, examples.

Minimal metaphor; very literal and concrete.

Self-deprecation (“Maybe I shouldn’t be this excited…”, “your employees aren’t funny”)

Dry or playful exaggeration (“I truly believe… good sh*t will come out”)

Frequent first-person singular “I”, occasional “we” when talking about his company.

Giving advice/instructions

Presenting CTAs

Framing hypothetical scenarios (“If you run social/brand/content…”)

Style feels like a one-to-one conversation with a peer, not a broadcast to a faceless mass.

If you want to join, register here

So if you need help…, reach out.

Here’s how I’d…

Here’s an idea someone should steal from me.

Honestly think this would work. I’d watch it.

Same voice across personal and business posts: same sentence rhythm, same level of directness, same preference for concrete details and anecdotes.

Personal posts have zero business jargon but the same clear, simple narrative structure.