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Finn Thormeier

Finn Thormeier

LinkedIn Content Strategy & Writing Style

Founder Brand & LinkedIn Advisory // Thormeier.co

Germany
66 Viral ScoreView on LinkedIn

3 people tracking this creator on ViralBrain

Warm Analysis

Finn positions himself as a founder-brand strategist and LinkedIn operator, translating his own experience into advisory work through Thormeier.co. His content centers on founder-led growth, LinkedIn as a pipeline channel, solo-business economics, and practical systems, often explored through podcast interviews, teardown-style recommendations, and conversations with operators like Kyle Poyar. What distinguishes him is his blend of strategic clarity and unusually candid public learning - from closing an agency and sharing revenue milestones to challenging AI-generated engagement and documenting a medical misdiagnosis. His work sits at an interesting intersection of consulting, education, and building in public, making his expertise feel tested rather than merely prescribed.

Performance Overview

Followers

43.5K

Connections

26.0K

Avg. Engagement

166

Engagement Rate

Posts/Week

Viral Score

66

Posts Analyzed

2

Top Posts by Engagement

I'm so annoyed with the whole AI slop conversation. I saw a Linkedin post today where someone promoted a Claude Skill they built to "remove AI slop" from their copy, by which he meant removing AI tell…

4041791629 viral
AI Content Creation3 months ago
View on LinkedIn

Somewhat big news: I closed down Project 33. And I opened up my consulting practice at Thormeier.co It's partly a rebrand and partly a genuine change in direction. We'll still have a handful of agenc…

283217127 viral
Founder Brandingabout 2 months ago
View on LinkedIn

Well, just hours after my announcement yesterday, I broke my shoulder. Went to BJJ practice, got thrown by a dude, tried to post with my hand (baaaad idea), dislocated my shoulder, but it dislocated s…

LinkedIn post image: Well, just hours after my announcement yesterday, I broke my shoulder. Went to BJJ practice, got thrown by a dude, tried
198154019 viral
Healthcareabout 2 months ago
View on LinkedIn

Wanted to write about something that's been bothering me for a while. Contract terms. Did we decide they don't matter anymore? Or did people just stop reading them? We're a marketing agency. We sign…

58102111 viral
Entrepreneurship10 months ago
View on LinkedIn

SOMETIMES I JUST DONT FEEL LIKE IT 🤷🏻‍♀️ I don't play the algo game, I've always just posted when I feel like it. And the past month or so, I just haven't felt like it. Maybe it's the heat 🥵, o…

LinkedIn post image: SOMETIMES I JUST DONT FEEL LIKE IT 🤷🏻‍♀️
2324019 viral
Personal Brandingabout 2 months ago
View on LinkedIn

Here's my biggest lesson of the last month (learned via Anthony Pierri + Tim Soulo): People have WAY less of a clue about what you actually do than you think - EVEN people who have been following yo…

LinkedIn post image: Here's my biggest lesson of the last month (learned via Anthony Pierri + Tim Soulo):
807609 viral
Marketing10 months ago
View on LinkedIn

Posting Patterns & Frequency

3.0 posts/week

Posts / Week

2

Total Posts Analyzed

HIGH

Posting Frequency

Timezone: Europe/Berlin

Best Performing Days

ThursdayTuesday

Best Performing Times To Post

Late morning to early afternoonApproximately 12:00-15:00

Topics & Content Focus

Primary Topics

Founder Brand as a B2B Pipeline ChannelB2B SaaS Go-to-Market Strategy and Marketing ExecutionCreator-Led Businesses, Newsletters, and Solo-Operator MonetizationBuilding in Public Through Expert Curation and Tactical Case Studies

Secondary Themes

LinkedIn Content Growth and Audience DevelopmentPodcast-Based Advisory and Community BuildingMarketing Strategy Critique and Operational TransparencyPersonal Vulnerability, Risk, and Independent Decision-Making

Industry Focus

B2B SaaS MarketingFounder-Led GrowthGo-to-Market StrategyCreator Economy and Newsletter BusinessesLinkedIn-Based Demand Generation

Content Categories

Expert interviews and podcast promotionTactical founder-brand advisoryCurated industry recommendationsPersonal narrative and lessons from lived experienceContrarian commentary on professional systems

Performance Insights

0%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Creator-led business models and newsletter monetizationCurated B2B marketing intelligencePublic teardown and advisory formats for founder brands

Virality Signals

Practical business outcomes generate substantially more interaction than purely reflective contentNamed experts and recognizable industry figures increase credibility and comment activityPosts that invite participation create stronger discussion than posts that merely share an updateCurated lists encourage tagging, recommendations, and community debateComment engagement is stronger than sharing, indicating conversation-led rather than broad-reach virality

Structure & Quality

340

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

87/10

Uniqueness Score

Common Hooks

Introducing a specific person with an unusually strong business resultOffering access to a behind-the-scenes conversation or experimentMaking a direct invitation to a narrowly defined audienceFraming a personal experience as evidence of a broader systemic lessonUsing a provocative observation about what is currently working in B2B marketing

Common Endings

Direct invitation to listen, respond, DM, or tag someoneOpen request for recommendations or participationBroader takeaway connecting the example to founder growth or professional practiceCall for public discussion around an unresolved issue

Value Delivery Methods

Provides operational detail rather than abstract marketing adviceUses interviews to expose business-model economics and decision processesTransforms personal research and professional experience into actionable lessonsCreates public learning environments where readers can observe diagnosis and strategy developmentCurates trusted practitioners based on demonstrated execution, not generic popularity

Formatting Style

Conversational paragraphs with frequent line breaksBulleted lists for educational contentNumbered lists for curated recommendationsLong-form narrative sequencingParenthetical asides and informal emphasisSelective capitalization for emotional or strategic emphasis

Audience & Tone

YES

Question Usage

0%

Response Rate

Detected Tone

Smart-casualRelatable expertCurious operatorGenerous curatorStrategically opinionatedOccasionally irreverentTransparent and self-awareinformalfirst-person

Interaction Style

Conversation-drivenRecommendation-orientedParticipation-basedExpert-network focusedResponsive to practical examples and named practitioners

Community Building Signals

Elevates peers and practitioners through public recognitionInvites founders into collaborative public problem-solvingUses podcasts as a bridge between creator, guest, and professional audienceEncourages readers to nominate additional expertsBuilds belonging around founder-brand and B2B marketing practice

Writing Style Patterns

Content Strategy

Hook: Introducing a specific person with an unusually strong businTone: informalCTA: Low-friction DM and tagging requests

Writing style breakdown

The following is one complete supplied reference post. It is preserved as a standalone body with its original paragraph spacing, casing, punctuation, wording, and imperfections.

<start of post>

Update on the shoulder. I broke my shoulder 2 weeks ago at BJJ practice (please learn your break falls!!), and turns out it's been a whole SAGA getting it properly treated, with a nice pinch of malpractice/incompetence in there.

The unfolding

Last week, I spent most of Monday at the hospital to do a CT scan. Then I went to a different place on Wed to do an MRI. Then I went back to the hospital on Friday for them to look at the CT, MRI, and the original X-rays from the accident, to give me an opinion.

The doctor I talked to said that surgery is needed, and he scheduled it right away for Tuesday (which would've been today)

I wanted to get a second opinion, so I did some research on who the best doctors are in Berlin for this. Turns out there's actually two renowned shoulder surgeons in Berlin, both of whom have published a paper on treatment strategies for the exact kind of fracture I have.

So I emailed them separately on Friday at 5pm with all of the information and imaging I had so far, which I had luckily already requested from the hospital, asking them for an urgent second opinion.

2 hours later, I have a personal reply from both of them. Mind you, this is 7pm on a Friday.

One replied asking me to come in on Monday morning. The other gives me a call and tells me that he reviewed all my files and that he would NOT proceed with surgery based on what he saw.

I told him that I have an appointment on Monday morning with the other guy and he concedes that’s the #1 person in Berlin to look at my shoulder, and that I should send him his regards when I go see him.

Yesterday I went there.

After a new X-ray, reviewing all my files, he concluded the same thing

No surgery needed.

When I told him what my doctor at the hospital told me, he said that those things are just flat-out wrong.

I had specifically asked my doctor on Friday very directly about what they believe the probability is, if I'd get a second opinion from a shoulder specialist, that they’d come to a different conclusion. They said that it's very, very unlikely.

Well, here we are. The top two surgeons in Berlin disagree.

It would’ve been one thing if the doctor had told me that it's an edge case, that they're not 100% confident, that I should get a second opinion, etc. But no, they confidently told me that surgery was needed.

One, I'm obviously glad I don't need to do surgery.

Two, I'm glad I decided to do this research, get a second opinion, and reach out to these doctors, otherwise I'd be lying in a hospital bed right now, going into anesthesia.

But three, it's kinda fucked up.

I sent an email to the doctor, the head of their orthopedic department and the hospital's QA team to recount the bad advice and factually wrong information I was given, requesting an internal review. Not sure if it will do anything, but hopefully next time they have a bit more humility, sending people to an actual specialist or ENCOURAGING getting a second opinion instead of discouraging it.

<end of post>

1. OVERALL STYLE & VOICE
2. STRUCTURAL FLOW & LOGICAL PROGRESSION
3. SPACING, LINE BREAKS & VISUAL FLOW

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