Finn Thormeier: LinkedIn Content Strategy & Writing Style

Wanted to write about something that's been bothering me for a while. Contract terms. Did we decide they don't matter anymore? Or did people just stop reading them? We're a marketing agency. We sign…

Here's my biggest lesson of the last month (learned via Anthony Pierri + Tim Soulo): People have WAY less of a clue about what you actually do than you think - EVEN people who have been following yo…

A thought as I'm home for Christmas. I love how generous my daughter is with compliments. Maya is barely 3 years old. Yesterday, she was playing Lego with grandpa, and he was building a plane. Later i…

If my CMO asked me to build a program to activate our CEO and executives on LinkedIn, here’s how I’d get it done in 30 days: Let’s say, as an example: - We’re doing $10-50M ARR - We sell a $100k ACV…

I talk to probably 5-10 CEO/CMO/CROs of B2B software scale-ups in the $5-50M ARR range every week. I'm not the first person to say this, but I've been feeling that the SaaS world is split in two right…

I dared to make my grandmother’s Gulasch yesterday. She died in 2021, so that’s the last time I ever had it. It was my favorite dish when I was a kid (and still is). Every time we would visit her, she…