I don't really pay attention to celebrity news (and never talk about it here either), but I'm going to make an exception. James Van Der Beek (star of Dawson's Creek) just died of colon cancer at 48.…



Stand The F*ck Out | Dad, marketing troll, contrarian, husband, author, bowel cancer survivor
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I don't really pay attention to celebrity news (and never talk about it here either), but I'm going to make an exception. James Van Der Beek (star of Dawson's Creek) just died of colon cancer at 48.…

Writing style breakdown
<start of post> I’ve been thinking a lot about why most B2B marketing feels like a warm glass of milk.
It’s safe. It’s "professional." And it’s boring as f*ck.
I fell into this trap myself last week. I was writing a proposal for a new client and I found myself using words like "synergy" and "optimisation." I caught myself, deleted the whole thing, and started over.
Why? Because nobody buys from a robot.
We are living in a sea of AI-generated slop where everyone is saying the same thing, at the same volume, using the same tired templates. If you sound like everyone else, you are invisible.
Anyway...
I’m not saying you should go out and be a contrarian for the sake of it. But if you aren't making at least a few people nervous with your branding, you probably aren't standing the f*ck out.
Does that resonate, or am I just shouting into the void again??
🧡 <end of post>
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