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Jon Gordon

Jon Gordon

LinkedIn Content Strategy & Writing Style

19x Bestselling Author of The Energy Bus, Power of Positive Leadership & The 7 Commitments of a Great Team. I created Certified Positive Leader to develop positive leaders who impact their businesses, schools and teams.

United States
13 Viral ScoreView on LinkedIn

1 person tracking this creator on ViralBrain

Warm Analysis

Jon Gordon positions himself as a positive leadership evangelist, translating bestselling books like *The Energy Bus* and *The 7 Commitments of a Great Team* into practical tools for leaders, teams, schools, and families. His content centers on managing energy, communication, habits, purpose, and self-leadership, often packaged into memorable frameworks such as L.E.A.D. and T.R.A.S.H. What distinguishes him is his ability to connect inspirational leadership with highly actionable language, moving fluidly from Jacksonville Jaguars workshops to parenting lessons and everyday workplace challenges. His broader strategy also blends thought leadership with community-building and product creation through Certified Positive Leader and intimate experiences like A Day With.

Performance Overview

Followers

91.0K

Connections

30.0K

Avg. Engagement

105

Engagement Rate

Posts/Week

Viral Score

13

Posts Analyzed

1

Top Posts by Engagement

I’m going to go a little off-script today and share a parenting tip. (Because in so many ways, parenting IS leadership! So take from this what you will.) Here’s the tip: on the car ride home after a…

LinkedIn post image: I’m going to go a little off-script today and share a parenting tip. (Because in so many ways, parenting IS leadership!
2553375 viral
Leadershipabout 2 months ago
View on LinkedIn

If you fail to communicate… you will fail as a leader. Because where there’s a void in communication, negativity will fill it. So keep an eye out for those gaps in communication and opportunities for…

LinkedIn post image: If you fail to communicate… you will fail as a leader. Because where there’s a void in communication, negativity will fi
641093 viral
Leadershipabout 1 month ago
View on LinkedIn

If you want a successful marriage, you have to decide two things: 1. What you can give 2. What you can give up How can you actively give your all to your spouse? Your time, energy, effort, words,…

LinkedIn post image: If you want a successful marriage, you have to decide two things:
154812 viral
Marriage Adviceabout 2 months ago
View on LinkedIn

You have to get rid of your worst habit. You could cultivate a million of the best habits in the world, but if you haven’t kicked your absolute WORST one? You won’t thrive. That Achilles heel will…

LinkedIn post image: You have to get rid of your worst habit.
1361312 viral
Habit Formationabout 1 month ago
View on LinkedIn

When I spoke to the Jacksonville Jaguars last week, the guys really resonated with this idea: No energy vampires allowed. It might sound harsh, but this is a key leadership habit we should all engage…

LinkedIn post image: When I spoke to the Jacksonville Jaguars last week, the guys really resonated with this idea: No energy vampires allowed
136562 viral
Leadershipabout 2 months ago
View on LinkedIn

Every once in a while, you need to go back to your roots. I’m “home” on Fire Island this week—back in the place where I grew up. There are a lot of memories here, and a lot of lessons coming to my mi…

LinkedIn post image: Every once in a while, you need to go back to your roots.
931302 viral
Personal Developmentabout 2 months ago
View on LinkedIn

Posting Patterns & Frequency

1

Total Posts Analyzed

MEDIUM

Posting Frequency

Timezone: UTC

Best Performing Days

FridayTuesday

Best Performing Times To Post

13:00–15:00 UTC

Topics & Content Focus

Primary Topics

Purpose-Driven Professional LifeSelf-Leadership and Behavioral ChangePractical Workplace LeadershipTransparent Communication and Trust

Secondary Themes

Managing Difficult Workplace RelationshipsPersonal Accountability and AgencyHabit Formation and ConsistencyMeaningful Career Fulfillment

Industry Focus

Cross-Industry Workplace LeadershipProfessional DevelopmentManagement and Employee Development

Content Categories

Leadership EducationPersonal DevelopmentPractical FrameworksMotivational Workplace Commentary

Performance Insights

STABLE

Performance Trend

Best Performing Topics

Habit Change and Personal AccountabilitySelf-Leadership and Controllable BehaviorsTransparent Communication in Leadership

Virality Signals

Frameworks and memorable acronyms create saveable and shareable utility.Posts addressing universal workplace frustrations generate stronger comment activity.Actionable communication advice appears more likely to be shared than abstract purpose-oriented reflection.Direct questions and self-assessment prompts encourage conversational engagement.

Structure & Quality

320

Avg Length (Words)

MEDIUM

Depth Level

INTERMEDIATE

Expertise Level

6/10

Uniqueness Score

Common Hooks

Problem-first openings that identify a workplace or personal obstacleContrarian reframing of common beliefs about purpose and leadershipDirect imperatives that challenge the reader to changeSimple numbered or framework-based promises

Common Endings

A direct challenge to take actionAn invitation to self-assessA practical reminder to apply the lesson immediatelyA save-oriented conclusion for future reference

Value Delivery Methods

Translates broad leadership principles into concrete behaviorsProvides memorable frameworks for applying adviceConnects personal responsibility with workplace influenceOffers emotionally accessible guidance for common professional challenges

Formatting Style

Short paragraphs with frequent line breaksPunchy standalone sentencesCapitalized emphasis for key conceptsAcronym-based frameworksNumbered or sequential instructional structures

Audience & Tone

YES

Question Usage

Detected Tone

Relatable leadership coachEncouraging accountability partnerPractical motivational educatorSmart-casual workplace expertValues-driven and emotionally directsemi-formalsecond-person

Interaction Style

Primarily prompts self-reflection rather than debateUses practical challenges to encourage personal disclosureBuilds engagement around shared workplace experiencesFavors supportive, action-oriented discussion

Community Building Signals

Normalizes common leadership and workplace strugglesInvites readers to identify their own habits and behaviorsCreates shared language through repeatable frameworksPositions professional growth as a collective, relatable experience

Writing Style Patterns

Content Strategy

Hook: Problem-first openings that identify a workplace or personalTone: semi-formalCTA: Reflective questions

Writing style breakdown

The following is one complete post body from the supplied reference set. It is reproduced as a standalone post with its paragraph breaks, casing, punctuation, parenthetical aside, em dash, uppercase emphasis, direct question, and emoji preserved.

<start of post>

I’m going to go a little off-script today and share a parenting tip. (Because in so many ways, parenting IS leadership! So take from this what you will.)

Here’s the tip: on the car ride home after a game… hold your tongue.

My biggest regret as a parent is that I talked way too much about my kids’ performance after games they played. And specifically, I focused way too hard on explaining exactly what they should have done differently and better.

If I could go back in time, I would tell myself: Just shut up, Jon!

Let them enjoy the game. Let them enjoy the moment. All my words taught them during those car rides was that they should ground their identity in their performance. That idea was poison for their pure love of the game.

So don’t make the mistake I did. Don’t talk at your kids after a game. Don’t analyze. Just love them.

I’m curious—how do YOU think this parenting lesson applies to organizational leadership? I’ve got my own thoughts, but would love to hear yours in the comments👇

<end of post>

1. OVERALL WRITING STYLE & VOICE
2. STRUCTURAL FLOW & LOGICAL PROGRESSION
3. SPACING, LINE BREAKS & VISUAL FLOW

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