I just built a CLI to let Claude Code do GTM Engineering in Google Sheets 🔥 I'm calling it Rowbound – features include: ⚡️ HTTP actions – call any REST API to enrich and push your records 🌊 Water…
LinkedIn Content Strategy & Writing Style
Building open source software for gtm engineering
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Elias Stråvik positions himself as a high-utility builder at the bleeding edge of GTM engineering, bridging the gap between sophisticated developer tools and go-to-market operations. His content strategy centers on a "build in public" ethos where he ships free, open-source solutions like Mold and Rowbound to solve specific friction points within the Clay and Google Sheets ecosystems. He is notable for his radical transparency and technical generosity, choosing to release MIT-licensed software that democratizes complex data enrichment workflows rather than gatekeeping them. By blending high-level engineering concepts with a warm, community-first approach to partnerships, Elias creates a unique intersection of open-source advocacy and tactical sales ops, establishing himself as a pivotal architect for modern, automated growth teams.
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I just built a CLI to let Claude Code do GTM Engineering in Google Sheets 🔥 I'm calling it Rowbound – features include: ⚡️ HTTP actions – call any REST API to enrich and push your records 🌊 Water…
Clay has the most wonderful partnerships team in the world <3 I made a quick joke on LinkedIn a while back about getting a little (2nd) guy joining our family Most would've have stopped at giving a…

Excited to share Wedge – a chrome extension to send webhook data to Clay! Anyone using Clay knows it's the best product in the world for building GTM data pipelines. But there's currently a gap betw…
New week = new open source gtm engineering project! Introducing Mold – turn Clay webhook tables into functions 🔁 Ever had to painstakingly build out the same complex enrichment flow across 5 differ…

Had a super fun time showing off my latest GTME projects with the goat Patrick Spychalski! Rowbound is a CLI for GTM Engineering in Google Sheets with Claude Code Wedge is a chrome extension to send…
Fantastiskt trevligt samtal med grymma Theo Zätterström 🎉!
1.4 posts/week
Posts / Week
6.2 days
Days Between Posts
2
Total Posts Analyzed
LOW
Posting Frequency
152.5%
Avg Engagement Rate
STABLE
Performance Trend
450
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.9/10
Uniqueness Score
YES
Question Usage
0.85%
Response Rate
Writing style breakdown
<start of post>
GTM Engineering is moving faster than ever ⚡️
I just open-sourced a new utility for everyone struggling with messy data transforms in Clay.
I'm calling it CleanSlate — it's a lightweight middleware to normalize inbound webhook data before it hits your tables.
Ever had a source send you "UNITED STATES", "U.S.A", and "us" all in the same column?
It's a nightmare to build filters for that — especially when you're running 10+ different campaigns.
CleanSlate fixes this by running a simple regex layer on the fly.
It's 100% free, MIT licensed, and takes 2 minutes to deploy on Railway ❤️
🧼 Standardizer — force lowercase, uppercase, or title case on any string
🌍 Geo-fixer — convert country codes to full names automatically
🛠 Custom Logic — write your own JS snippets for edge cases
I've been using this internally for two weeks and it's saved me hours of manual cleanup.
Hope it helps you build better pipelines!
Comment "Clean" below and I'll DM you the repo + setup guide :)
PS. big thanks to the Clay team for making the API so easy to work with! 🫶
<end of post>
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