Elias Stråvik's LinkedIn Strategy — Building…

I just built a CLI to let Claude Code do GTM Engineering in Google Sheets 🔥 I'm calling it Rowbound – features include: ⚡️ HTTP actions – call any REST API to enrich and push your records 🌊 Water…

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AI & Automation2 months ago

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Clay has the most wonderful partnerships team in the world <3 I made a quick joke on LinkedIn a while back about getting a little (2nd) guy joining our family Most would've have stopped at giving a…

LinkedIn post image: Clay has the most wonderful partnerships team in the world <3

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Partnerships & Customer Experienceabout 1 month ago

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Excited to share Wedge – a chrome extension to send webhook data to Clay! Anyone using Clay knows it's the best product in the world for building GTM data pipelines. But there's currently a gap betw…

92492

GTM Engineering2 months ago

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New week = new open source gtm engineering project! Introducing Mold – turn Clay webhook tables into functions 🔁 Ever had to painstakingly build out the same complex enrichment flow across 5 differ…

LinkedIn post image: New week = new open source gtm engineering project!

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GTM Engineeringabout 1 month ago

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Had a super fun time showing off my latest GTME projects with the goat Patrick Spychalski! Rowbound is a CLI for GTM Engineering in Google Sheets with Claude Code Wedge is a chrome extension to send…

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GTM Engineeringabout 2 months ago

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Fantastiskt trevligt samtal med grymma Theo Zätterström 🎉!

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Networking2 months ago

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Topics & Content Focus

Primary Topics

GTM Engineering (GTME)Open Source Sales ToolingClay Ecosystem Optimization

Secondary Themes

B2B Partnership DynamicsWorkflow Automation ArchitectureDeveloper Experience in Sales Ops

Industry Focus

B2B SaaS Go-To-MarketSales Operations & EnablementMarketing Technology (MarTech)

Content Categories

Technical Product LaunchesRelationship-Driven StorytellingOpen Source Utility Distribution

Structure & Quality

450

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.9/10

Uniqueness Score

Common Hooks

The 'New Paradigm' Statement (e.g., engineering is eating the world)The 'Problem/Solution' Technical Deep-DivePersonal Gratitude/Relationship Narrative

Common Endings

GitHub Repository LinksGratitude-based shoutouts to specific peersLow-friction invitations to try open-source tools

Value Delivery Methods

Functional open-source codeWorkflow logic templatesEmotional intelligence in business

Formatting Style

Spaced-out single sentences for readabilityBulletless technical walkthroughsHeavy use of specific emojis (❤️, 🔁, 🫶)

Audience & Tone

YES

Question Usage

0.85%

Response Rate

Detected Tone

Technically ProficientRadically GratefulVisionary-Practicalsemi-formalfirst-person

Interaction Style

CollaborativeAppreciativeTechnical Peer-to-Peer

Community Building Signals

Publicly crediting inspirationsSharing free tools to build a 'builder' reputation

Writing Style Patterns

Content Strategy

Hook: The 'New Paradigm' Statement (e.g., engineering is eating thTone: semi-formalCTA: Resource-led (Check the code)

Writing style breakdown

GTM Engineering is moving faster than ever ⚡️

I just open-sourced a new utility for everyone struggling with messy data transforms in Clay.

I'm calling it CleanSlate — it's a lightweight middleware to normalize inbound webhook data before it hits your tables.

Ever had a source send you "UNITED STATES", "U.S.A", and "us" all in the same column?

It's a nightmare to build filters for that — especially when you're running 10+ different campaigns.

CleanSlate fixes this by running a simple regex layer on the fly.

It's 100% free, MIT licensed, and takes 2 minutes to deploy on Railway ❤️

Features include

🧼 Standardizer — force lowercase, uppercase, or title case on any string

🌍 Geo-fixer — convert country codes to full names automatically

🛠 Custom Logic — write your own JS snippets for edge cases

I've been using this internally for two weeks and it's saved me hours of manual cleanup.

Hope it helps you build better pipelines!

Comment "Clean" below and I'll DM you the repo + setup guide :)

PS. big thanks to the Clay team for making the API so easy to work with! 🫶

Elias Stråvik

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post

Topics & Content Focus

Primary Topics

Secondary Themes

Industry Focus

Content Categories

Performance Insights

Best Performing Topics

Virality Signals

Structure & Quality

Common Hooks

Common Endings

Value Delivery Methods

Formatting Style

Audience & Tone

Detected Tone

Interaction Style

Community Building Signals

Writing Style Patterns

Content Strategy

Features include