Amy Watts

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I used to think that being "professional" meant stripping away every ounce of personality until you sounded like a corporate brochure 🤖

But after five years in B2B, I’ve realised that’s the fastest way to ensure nobody actually remembers a word you say.

The truth is, your audience isn't looking for a polished logo—they’re looking for a human they can actually trust.

And if I’m being totally honest, the posts I’m most nervous to hit 'publish' on are usually the ones that perform the best.

My most successful content hasn't been the perfectly designed carousels or the data-heavy deep dives. It’s been the moments where I admitted I was struggling, shared a weird habit, or called out a common industry frustration that everyone else was thinking but nobody was saying.

We’re entering an era where "relatable" is the new "authoritative" 📈

→ the messy behind-the-scenes process

→ the real humans building the product

→ the honest failures alongside the wins

So, if you’re worried that showing a bit of personality will make you look less like an expert, consider this your sign to lean into it anyway.

Because at the end of the day, people buy from people - not from PDFs 🫡

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I dive deeper into how to build a "human-first" brand in the latest edition of Feed First.

Read the full breakdown here: https://lnkd.in/dExample 📖✨

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