Amy Watts

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B2B marketing doesn't have to feel like reading a toaster manual 🙅‍♀️

I’ve spent the last week scrolling through LinkedIn, and honestly? Most brand accounts are putting me to sleep.

It’s the same corporate jargon, the same stock photos of people shaking hands, and the same "we are thrilled to announce" posts that nobody actually cares about.

(We’ve all been guilty of it at some point)

But here’s the thing: your customers are humans.

They don’t stop being humans just because they’re at work. They still want to be entertained, they still want to laugh, and they definitely still want to feel like they’re talking to a person, not a logo.

If you want to actually stop the scroll, you need to inject some ✨personality✨ into your strategy.

Here is how to humanise your B2B brand without losing your professional edge 👇

1️⃣ Show the faces behind the screen

↳ People buy from people. Share the messy behind-the-scenes, the team coffee runs, and the failures that taught you something. It builds trust way faster than a polished case study 🤝

2️⃣ Write like you speak

↳ If you wouldn’t say it out loud in a pub, don’t put it in a LinkedIn post. Ditch the "synergy" and the "optimisation" for words that actually mean something.

3️⃣ Stop being afraid of humor

↳ You can be an expert and still be funny. In fact, being able to joke about the struggles of your industry shows you actually ✨get✨ it.

The brands that win in 2024 aren't the ones with the biggest budgets. They're the ones that aren't afraid to be a little bit vulnerable.

Are you entering your "human brand" era yet? 👀

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I’d love to hear your thoughts—do you prefer brands that keep it strictly professional, or do you like a bit of personality? Let’s chat in the comments 💬

PS: I’ve put together a guide on how to find your brand voice. Link is in the comments if you want to grab it!

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