LinkedIn Content Strategy & Writing Style
B2B marketing…but make it ✨fun✨ | Social Strategist + Content Creator 👩🏻💻
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Amy Watts positions herself as the vibrant antithesis to dry corporate communication, operating as a B2B social strategist who champions personality-driven marketing. Her content strategy centers on humanizing brands through employee advocacy, creative event promotion, and the rejection of "post and ghost" broadcasting in favor of genuine community exchange. She is particularly notable for her ability to bridge the gap between creator-led influence and B2B SaaS utility, seamlessly integrating tool-based workflows from partners like Planable and Slate into actionable strategic advice. This intersection of high-energy advocacy and tactical transparency allows her to demonstrate how "fun" content directly fuels measurable business outcomes like brand recognition and lead generation.
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305
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2.3
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"company pages are DEAD" "graphic design DEAD" "copywriting DEAD AND BURIED" "creativity OBVIOUSLY DEAD" "DEAD! DEAD! DEAD! DEAD! DEAD!—"
Attention social media people: we can finally add drop shadows to shapes in Canva 😭✨🙏🚨
Your team isn’t posting on LinkedIn? Here’s how to change that 👇 Employee-generated content (EGC) is one of the biggest talking points in B2B social right now - and for good reason. But getting empl…
It’s my 1st LinkedIn birthday 🎂 Idk if that’s a thing, but I’ll take any excuse to celebrate something. Exactly one year ago I was an in-house startup marketer who’d finally decided to stop just pr…
No one’s engaging with your company content 👀 You think: Maybe it’s the algorithm? Are company pages just dead and buried now? Or maybe the content’s just not right? While there might be some trut…
If you want your content to get noticed, you have to stop doing this 🙅🏻♀️ Standing out on social is hard. But most B2B teams are making it harder than it needs to be. How? By not sticking to one…
2.3 posts/week
Posts / Week
3.4 days
Days Between Posts
2
Total Posts Analyzed
MEDIUM
Posting Frequency
305.11%
Avg Engagement Rate
STABLE
Performance Trend
1150
Avg Length (Words)
MEDIUM
Depth Level
ADVANCED
Expertise Level
0.85/10
Uniqueness Score
YES
Question Usage
0.9%
Response Rate
Writing style breakdown
<start of post>
B2B marketing doesn’t have to feel like reading a toaster manual 🙅♀️
I see so many brilliant teams hiding behind "professional" language that actually just sounds...robotic.
(And let’s be honest, no one wants to engage with a robot unless it’s helping them write Excel formulas 🤖)
The best content on this platform feels like a conversation, not a lecture. It’s about showing the humans behind the logo and actually having an opinion.
Which is why I’m so hyped to be partnering with the team at ContentFlow for a deep dive into "Humanizing B2B" next week.
→ why your "safe" content is actually your riskiest
→ how to find your brand’s unique 'un-corporate' voice
→ real examples of B2B brands winning by being weird
→ simple tweaks to make your copy feel 10x more relatable
I’ll also be sharing my personal framework for turning dry case studies into stories people actually want to read.
Would love to see some familiar faces in the crowd!
Register your spot here: https://lnkd.in/example
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P.S. If you’re struggling to get your team to drop the corporate jargon, send them this post as a "gentle" nudge 😌
<end of post>
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