LinkedIn Content Strategy & Writing Style
Author of Total TypeScript
1 person tracking this creator on Viral Brain
Matt Pocock positions himself as the definitive authority on high-level TypeScript engineering, transitioning from language mastery to the emerging frontier of AI-driven development architecture. His content strategy centers on moving developers away from "vibe coding" by applying rigorous, 20-year-old software principles to modern LLM workflows. He is notable for his ability to bridge the gap between deep technical education and rapid product launches, offering a value proposition rooted in cognitive debt reduction and system prompts that actually scale. By intersecting traditional software craftsmanship with cutting-edge AI SDKs, he creates a unique space where architectural discipline meets generative speed, ensuring his audience builds robust systems rather than fragile prototypes.
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Ways I'm using AI for coding: - Building Features: plan mode, multi-phase plans, review each phase - Fixing Bugs: background agent creates repro, background agent 2 fixes repro, review - Tweaking UI:…
Introducing LLM Fundamentals! AI is powerful, but weird. And understanding how works under the hood is one of the most powerful things you can do for your career. So, here's a 5-lesson FREE tutoria…
Explicitly spawning subagents with Claude Code is extremely freaking cool My workflow is: - Enter plan mode - Explicitly say how many subagents I want and which tasks they should perform - Let it ri…
In 2025, the AI SDK went from 400k to 3.5 MILLION weekly downloads. And I've built a self-paced, interactive, 57-lesson course to help you master it. And for a few days, it's $99. 2025 is the year…
The lesson that never stops being true with AI: ASSUME THE AI KNOWS NOTHING. Work backwards from your desired output to find exactly what pieces of context the AI needs.
1.1 posts/week
Posts / Week
7.1 days
Days Between Posts
1
Total Posts Analyzed
LOW
Posting Frequency
10%
Avg Engagement Rate
STABLE
Performance Trend
80
Avg Length (Words)
MEDIUM
Depth Level
ADVANCED
Expertise Level
8/10
Uniqueness Score
YES
Question Usage
0.5%
Response Rate
Writing style breakdown
Highly concise, punchy, and direct.
Professional but casual; confident and a bit playful.
Feels like a mix of product marketing + dev educator + Twitter-style one-liners.
Announces something.
Teaches a distilled principle.
Describes a workflow or feature.
Acts as a hook.
Semi-informal, but not slang-heavy.
Uses contractions naturally ("We'll", "It's", "don't"), but avoids chatty filler.
Feels like a technically competent founder/engineer talking to peers, not like a corporate press release.
High energy, but controlled.
Uses exclamation marks sparingly but strategically (e.g. "NEW COHORT 💥", "Introducing LLM Fundamentals!").
Tone is optimistic, forward-looking, and slightly hype-driven, but still grounded in specifics and utility.
Very confident; never tentative or hedged.
Strong hooks in 1–2 lines at the very start.
EVERYTHING is 50% off
NEW COHORT
ASSUME THE AI KNOWS NOTHING.
SACRIFICE GRAMMAR
None of this is vibe coding
Make Claude Code give you answers, not essays
The hidden security risk in your system prompts
Very compact lists of topics or steps, especially when teaching.
MOAR Retrieval
stupid model, fast loop
Extremely freaking cool
Selling something ("Ever wanted to customize an LLM? This one's for you.")
Advising ("Tell your LLM to SACRIFICE GRAMMAR")
Teaching ("understanding how works under the hood is...for your career.")
To describe what the author is doing/building ("We're building...", "I've built...", "Ways I'm using AI for coding:")
To create social proof or authority.
Tell your LLM to SACRIFICE GRAMMAR
Make Claude Code give you answers, not essays
Suggestions are rarely soft. The voice assumes the reader wants clear direction.
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