Markus Kuehnle's LinkedIn Strategy, Data…

I moved from data analytics → data science → building AI systems. If I had to start again, these are the resources I’d come back to: (Save this for later ⭐ you’ll come back to it) ➤ 𝗚𝗶𝘁 Track ch…

LinkedIn post image: I moved from data analytics → data science → building AI systems.

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AI Engineering9 months ago

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I’ve read these AI books over the past few years. They helped me go from data analytics → data science → to building AI systems. So here’s my bookshelf: 📌 𝗙𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝘀 → Hands-On Mach…

LinkedIn post image: I’ve read these AI books over the past few years.

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AI9 months ago

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Most ML/AI engineers learn theory for RAG. But they never learn how to chunk real documents with tables, visuals or multi-column layouts. These are the chunking techniques that actually matter: 1️⃣…

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AI Engineering9 months ago

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“Which OCR model is best?” Wrong question. The real one is: 𝗪𝗵𝗶𝗰𝗵 𝗼𝗻𝗲 𝘄𝗼𝗿𝗸𝘀 𝗯𝗲𝘀𝘁 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗱𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝘀? Because the hard part of document AI isn’t inference. It’s what…

LinkedIn post image: “Which OCR model is best?”

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AI9 months ago

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One year ago, I wrote my first post. Today, 𝟭𝟬,𝟬𝟬𝟬 𝗽𝗲𝗼𝗽𝗹𝗲 𝗳𝗼𝗹𝗹𝗼𝘄 𝘁𝗵𝗶𝘀 𝗷𝗼𝘂𝗿𝗻𝗲𝘆. Three short breaks to recharge. The rest? I showed up 3–5 times a week. Even when I didn’…

LinkedIn post image: One year ago, I wrote my first post.

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Career Advice9 months ago

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Stop starting from scratch If you want to level up in ML, stop building throwaway projects. Most people follow this loop: - Do a tutorial - Finish a small demo - Start over from zero for the next to…

LinkedIn post image: Stop starting from scratch

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Machine Learning9 months ago

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Topics & Content Focus

Primary Topics

Practical AI & ML systems engineering for data professionalsReal‑world document AI, OCR robustness, and layout-aware pipelinesStructured learning paths and skill stacks for transitioning into AI engineeringLearning in public, compounding skills, and consistency as a career strategy

Secondary Themes

RAG and document chunking strategies beyond theoryPython-centric backend tooling for production AI (APIs, testing, logging, CI/CD)GenAI app development with LangChain and agentsAI product thinking and value-focused AI strategyCreator journey, community building, and education at scale

Industry Focus

Applied AI engineering and MLOps for data teamsDocument intelligence and enterprise document processingDeveloper tooling and infrastructure for AI productsB2B AI platforms and technical education content

Content Categories

Curated resource libraries and learning roadmapsDeep technical explainers and implementation patternsProduct-led education and use-case positioningPersonal narrative and reflective milestone postsCareer-transition guidance for analytics → AI engineering

Performance Insights

278.8333333333333%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

End-to-end AI engineering stacks and resource roadmaps for moving into AI systemsCurated book and tool lists that map directly to practical skill-buildingConcrete document AI implementation tactics (chunking, OCR pitfalls) tied to real-world messiness

Virality Signals

High share counts on long, bookmarkable resource lists framed as reusable roadmapsExplicit "Repost to help someone in your network" CTAs on tactical, high-utility postsClear transformations and career path framing that resonate with aspiring AI engineersHighly structured, skimmable formatting that encourages saves and re-readsNiche technical depth in document AI and OCR that attracts a specialized, engaged audience

Structure & Quality

300

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

8/10

Uniqueness Score

Common Hooks

Career transformation setups ("I moved from X → Y → Z")Counter-question or contrarian reframes ("Which X is best? Wrong question.")Gap-calling in skills ("Most engineers learn theory, but never learn how to do Y")Time-anchor reflections ("One year ago, I wrote my first post.")If-I-started-again framing ("If I had to start again, these are the resources…")

Common Endings

Open question inviting opinion or additions ("What do you think?", "Did I forget anything?")Collaborative prompts for recommendations ("Got any book recs I should check out next?")Share/save framing ("Repost to help someone in your network", "Save this for later")Relationship-based closure ("Thanks for being here", "Let’s keep building.")

Value Delivery Methods

Translating complex AI engineering concepts into concrete tools, links, and step sequencesProviding end-to-end stacks rather than isolated tips, making it easier for readers to implementExposing real-world failure modes (messy docs, layout issues) that aren’t visible in polished demosBlending conceptual clarity with immediately actionable next steps ("pick one or two, build with them")Anchoring resources in lived career progression, giving readers a tested path rather than abstract advice

Formatting Style

Heavy use of line breaks and short paragraphs for scannabilitySectioned content with bolded headings and emojis (e.g., 📌, ➤) as visual anchorsNumbered lists and bullet lists for techniques, tools, or stepsArrow notation (→) to show progression, transitions, or workflowsMixed emphasis using Unicode bold, italics, and callouts (⚠️) for key points

Audience & Tone

YES

Question Usage

0.8%

Response Rate

Detected Tone

Practical educator with systems-thinking depthRelatable technical mentor for aspiring AI engineersHands-on builder who prefers concrete tools over abstractionsSmart-casual expert balancing rigor with accessibilitysemi-formalfirst-person

Interaction Style

Collaborative and co-creative, often asking the audience to add their own resources or viewsCommunity-centric, explicitly acknowledging and thanking specific people and the wider audienceEducator-like, guiding readers step-by-step while inviting questions and discussionFeedback-seeking, using "What do you think?" style prompts to open threads

Community Building Signals

Publicly recognizing peers and collaborators to reinforce a sense of shared journeyFraming the audience as part of a learning community rather than passive readersEncouraging learning in public and sharing imperfect progress, normalizing experimentationUsing journey language ("this journey", "let’s keep building") to create a longitudinal narrative

Writing Style Patterns

Content Strategy

Hook: Career transformation setups ("I moved from X → Y → Z")Tone: semi-formalCTA: Comment-focused CTAs asking for feedback, opinions

Writing style breakdown

- Core characteristics

Professional yet conversational, optimised for LinkedIn-style expert content.

Highly informative and practical, with a strong “curated guide” and “mentor” vibe.

Direct, precise, and value-dense; avoids fluff but still feels human and approachable.

Mildly persuasive (nudging action), but not salesy except in explicit product posts, where the tone remains educational-first.

Not poetic; uses clean, concrete language. Occasional light rhetorical flair (short hooks, reframed questions).

- Formality

Semi-formal: plain language, no slang, but not stiff.

Reads like a thoughtful expert talking to peers or ambitious learners.

Avoids jargon unless audience is clearly technical; when jargon is used, it’s contextualised.

- Emotional tone and energy

Medium energy, calm confidence.

Motivational but not “hypey” – emphasis on consistency, process, and real-world learning.

Emotion is expressed in controlled ways: gratitude, reflection, excitement about learning, but no dramatics or exaggeration.

- Signature traits

Very strong hooks in first 1–2 lines: reframed questions, surprising contrasts, personal milestone, or sharp imperative (e.g., “Stop starting from scratch”).

- Frequent use of

Rhetorical reframing (“Wrong question. The real one is: …”).

Parallelism (3-item lists of actions or principles).

Here’s what matters” style lists (resources, techniques, steps).

Teaching orientation: explanations are compact, actionable, and organised by “when to use / why it matters”.

Frequent meta-advice about learning itself (layered learning, consistency, public learning).

- Addressing the reader

Mix of first-person singular (“I”) and second-person (“you”).

- “I” mostly for

Sharing path or experience.

Justifying why the advice/resources matter.

- “You” for

Direct guidance and calls to action.

Making the reader imagine their own context (“If you’re learning or building too:”).

Occasional inclusive “we” (implied community), especially in closing lines (“Let’s keep building.”).

- Uses both, but leans toward direct, imperative phrasing for key actions

Pick one or two, build with them…

Start. Build. Share. Iterate.

Stop starting from scratch

- Also uses softer cues

If you’re tired of starting from zero, design your next project as a foundation…

If you’re learning or building too:

Key instructional lines are usually firmly imperative. Conditionals are used to set context or empathy, not to dilute the advice.

Markus Kuehnle

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post