Guillaume De Sá

The style is professional but accessible, with a clear tech/startup and growth-marketing flavor.

It is concise, concrete, and benefit-oriented. Almost every sentence delivers information, proof, or value.

The tone is confident and mildly promotional, but not overly hyped. It reads as credible, product-minded, and data-aware.

It is more informative and declarative than poetic or humorous, with rare light, playful touches (e.g. "Oh, and").

The voice feels like a founder or product-builder talking to peers in growth, marketing, and startup ecosystems.

Semi-formal: no slang like "gonna", but also not stiffly corporate.

Uses standard grammar and punctuation most of the time, but allows occasional stylistic shortcuts (e.g. "We 20x speed AppstoreTracker(dot)Com.").

Uses strong forward-looking lines ("2026 is the year you hit 1 billion views.") and emphatic statements ("What a year!!").

Avoids long emotional digressions. Even when something "matters a lot," it is said in one short sentence and then grounded in reasons.

Momentum is created via short paragraphs and direct, active verbs rather than exclamations and hype phrases.

Heavy use of concrete specifics: numbers, datasets, counts of items, clear outputs ("6,500+ viral hooks dataset", "750M views", "600+ apps, 1.5K+ stories").

fastest most complete Appstore explorer

the only one completely free

App market research is literally accessible to everyone now.

Regular mention of notable entities and roles for authority: A16z, CMO, AI, growth marketers, founders, etc.

What a year!!

Oh, and

This matters a lot to us.

Focus on systems and processes (UGC programs, tracking, scaling, datasets, libraries, tools) rather than vague inspiration.

We" to refer to the company, product team, or group ("We are releasing...", "We 20x speed...").

You" when promising outcomes or directing actions aimed at the reader ("2026 is the year you hit 1 billion views.", "Use it to map out your next 90 days of content.").

Third-person when describing clients, partners, or case studies ("A16z backed Cluely created...", "They have been scaling...").

Open it daily to learn...

Use it to map out your next 90 days of content.

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No rhetorical questions in the provided samples; engagement relies more on actionable prompts than on question-asking.

Direct, founder-like, data-backed, product-forward.

Oriented around growth, leverage, and distribution.

Uses concise emotional beats to humanize ("This matters a lot to us.") but does not dwell there.