LinkedIn Content Strategy & Writing Style
Growth Engineer & Founder | Bootstrapped All the Way
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Guillaume De Sá positions himself as a high-utility Growth Engineer who bridges the gap between technical data analysis and viral social distribution. His content strategy centers on the democratization of app market research, moving away from traditional paid ads toward systematic, data-backed UGC frameworks and viral hooks. He is notable for his product-led transparency, frequently releasing free, high-scale datasets and tracking tools to prove his expertise before converting users into his private ecosystem. By operating at the intersection of software engineering and social psychology, Guillaume transforms the "black box" of virality into a repeatable engineering discipline for bootstrapped founders.
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2026 is the year you hit 1 billion views. Start strong with a 6,500+ viral hooks dataset for Dating+Relationships, collected from the top 200 app accounts in that niche. Sort it by face or faceless,…
A16z backed Cluely created a 750M views UGC program and grew it into millions in revenue. The most cutting edge teams are now building these systems and profiting from them, while others keep relying…
We are releasing the official Social Growth Engineers iOS app. Open it daily to learn, explore, and stay on top of the new viral distribution strategies. The app offers a curated video feed with new…
An important milestone in giving growth marketers the visibility they deserve. "How copying Cluely's UGC strategy got this growth engineers & CMO millions of views & users." It is the first external…
We 20x speed AppstoreTracker(dot)Com. It's the fastest most complete Appstore explorer out there + the only one completely free. App market research is literally accessible to everyone now. Oh, and
2.2 posts/week
Posts / Week
3.8 days
Days Between Posts
1
Total Posts Analyzed
MEDIUM
Posting Frequency
54%
Avg Engagement Rate
STABLE
Performance Trend
110
Avg Length (Words)
MEDIUM
Depth Level
ADVANCED
Expertise Level
82/10
Uniqueness Score
NO
Question Usage
0.2%
Response Rate
Writing style breakdown
The style is professional but accessible, with a clear tech/startup and growth-marketing flavor.
It is concise, concrete, and benefit-oriented. Almost every sentence delivers information, proof, or value.
The tone is confident and mildly promotional, but not overly hyped. It reads as credible, product-minded, and data-aware.
It is more informative and declarative than poetic or humorous, with rare light, playful touches (e.g. "Oh, and").
The voice feels like a founder or product-builder talking to peers in growth, marketing, and startup ecosystems.
Semi-formal: no slang like "gonna", but also not stiffly corporate.
Uses standard grammar and punctuation most of the time, but allows occasional stylistic shortcuts (e.g. "We 20x speed AppstoreTracker(dot)Com.").
Uses strong forward-looking lines ("2026 is the year you hit 1 billion views.") and emphatic statements ("What a year!!").
Avoids long emotional digressions. Even when something "matters a lot," it is said in one short sentence and then grounded in reasons.
Momentum is created via short paragraphs and direct, active verbs rather than exclamations and hype phrases.
Heavy use of concrete specifics: numbers, datasets, counts of items, clear outputs ("6,500+ viral hooks dataset", "750M views", "600+ apps, 1.5K+ stories").
fastest most complete Appstore explorer
the only one completely free
App market research is literally accessible to everyone now.
Regular mention of notable entities and roles for authority: A16z, CMO, AI, growth marketers, founders, etc.
What a year!!
Oh, and
This matters a lot to us.
Focus on systems and processes (UGC programs, tracking, scaling, datasets, libraries, tools) rather than vague inspiration.
We" to refer to the company, product team, or group ("We are releasing...", "We 20x speed...").
You" when promising outcomes or directing actions aimed at the reader ("2026 is the year you hit 1 billion views.", "Use it to map out your next 90 days of content.").
Third-person when describing clients, partners, or case studies ("A16z backed Cluely created...", "They have been scaling...").
Open it daily to learn...
Use it to map out your next 90 days of content.
Like the post
Comment 'Dataset' and send a connect request...
Hope you enjoy it if you're already a member.
No rhetorical questions in the provided samples; engagement relies more on actionable prompts than on question-asking.
Direct, founder-like, data-backed, product-forward.
Oriented around growth, leverage, and distribution.
Uses concise emotional beats to humanize ("This matters a lot to us.") but does not dwell there.
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