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(repost) 𝗣𝗲𝗿𝘀𝗼𝗻𝗮’𝘀. Daar heb ik altijd een hekel aan gehad. Want ze voelen altijd geforceerd: “𝘚𝘢𝘯𝘥𝘳𝘢, 34 𝘫𝘢𝘢𝘳, 𝘩𝘰𝘶𝘥𝘵 𝘷𝘢𝘯 𝘺𝘰𝘨𝘢 𝘦𝘯 𝘥𝘳𝘪𝘯𝘬𝘵 𝘭𝘢𝘵𝘵𝘦 𝘮𝘢𝘤𝘤𝘩𝘪𝘢…

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Wat als slogans van merken KNAL-eerlijk zouden zijn? Dan krijg je dit: *𝗔𝗽𝗽𝗹𝗲 𝗶𝗣𝗮𝗱* Goedkoper dan een oppas *𝗠𝗲𝗿𝗰𝗲𝗱𝗲𝘀-𝗕𝗲𝗻𝘇* Helemaal het Mannetje *𝗣𝗿𝗶𝗺𝗮𝗿𝗸* Kinderarb…

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𝗪𝗮𝗮𝗿𝗼𝗺 𝗔𝗜 𝗴𝗲𝗲𝗻 𝘁𝗼𝗼𝗹 𝗶𝘀, 𝗺𝗮𝗮𝗿 𝗲𝗲𝗻 "𝗶𝗻𝘀𝘁𝗿𝘂𝗺𝗲𝗻𝘁" (en waarom dat meer is dan een taalkundige kwestie). 𝗜𝗲𝗱𝗲𝗿𝗲𝗲𝗻 𝘄𝗲𝗲𝘁 𝗵𝗲𝘁 𝗶𝗻𝗺𝗶𝗱𝗱𝗲𝗹𝘀: 𝗔𝗜 𝗶𝘀 �…

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Posting Patterns & Frequency

2.0 posts/week

Posts / Week

3.9 days

Days Between Posts

Total Posts Analyzed

MEDIUM

Posting Frequency

Timezone: Europe/Brussels

Best Performing Days

Monday (high-performing Goodhart’s Law explainer)Friday (strong performance on Empathy Map / persona inhoud)General pattern: weekday mornings outperform weekends/other times

Best Performing Times To Post

07:00–09:00 Europe/Brussels (consistent for top posts)Early workday scroll window (just before or at start of office hours)

Topics & Content Focus

Primary Topics

Marketing psychology & decision-making frameworks (e.g., Goodhart’s Law, customer insight models)Deep customer understanding and research systems (beyond shallow persona’s, using tools like Empathy Maps)Learning & communication design for experts (active formats, sessions, speaking and workshop craft)Human-centered, craft-focused use of AI in creative and marketing work (AI as instrument, not just productivity tool)

Secondary Themes

Speaker and expert community culture (behind-the-scenes of ‘sprekerstop’, events, professional gatherings)Personal growth as a marketer/speaker (showing what you still need to learn, being an active learner)Content formats that drive action and retention (carousels, interactive formats, exercises)Meta-commentary on metrics and vanity measurements in digital marketing

Industry Focus

B2B marketing & marketing educationMarketing psychology and behavioral communicationExpert businesses: trainers, sprekers, consultants, knowledge entrepreneursAI-assisted content creation and strategy for knowledge workers

Content Categories

Educational explainers & frameworks (carousels, step-by-step breakdowns)Tooling & methods for understanding audiences (Empathy Maps, research questions)Opinionated thinkpieces on AI and marketing practiceEvent recaps and community spotlights (spreker-events, Sessiekrakers)Humorous roasts and self-deprecating commentary on expert culture

Performance Insights

227.9%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Deep marketing psychology concepts linked to everyday marketing practice (e.g., Goodhart’s Law applied to metrics)Concrete frameworks for understanding customers (Empathy Maps, targeted questions)Nuanced, opinionated takes on AI that focus on craft, not hypeEducational content that promises immediate applicability (mental models + how-to)

Virality Signals

Educational carousel-style posts with named principles generate above-average shares and savesRepeated newsletter CTA plus social proof indicates strong off-platform audience growth and trustPosts that challenge default thinking (about persona’s, metrics, AI) trigger higher comment volumesUse of humor + expertise in the same post increases likelihood of organic spread within expert communities

Structure & Quality

220

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

8/10

Uniqueness Score

Common Hooks

Bold, statement-style first line that encapsulates the core insight (often in full-width/bold characters)Direct, slightly provocative reframes of a known concept (e.g., ‘AI is not a tool but an instrument’)Naming a principle or law to trigger curiosity (e.g., ‘Goodhart’s Law’)Conversational pattern interruptions (e.g., addressing ChatGPT, or starting with a confession of dislike for persona’s)

Common Endings

Strong, repeated newsletter CTA framed as ‘De Leukste Nieuwsbrief over Marketing(Psychologie)’ plus social proofSoft PS asking explicitly for likes/comments/tagsInvitation for opinions or experiences in the commentsReassuring or hopeful line (‘Ik hoop dat je er wat aan hebt’, normalizing learning and imperfection)

Value Delivery Methods

Translating abstract psychological or theoretical concepts into practical marketing decisionsProviding ready-to-use frameworks, question lists and mental models that readers can copy into their own workReframing mainstream topics (AI, persona’s, metrics) in a fresh, contrarian yet constructive wayNormalizing learning and experimentation, making expertise feel accessible rather than intimidating

Formatting Style

Use of bold / full-width characters for headlines and key phrasesShort paragraphs with line breaks to create rhythm and scannabilityBulleted and numbered lists for clarity and structureOccasional emojis at the end of lines or posts to soften tone and signal playfulnessMix of Dutch body text with English terms for concepts and tools (Goodhart’s Law, AI, instrument/tool framing)

Audience & Tone

YES

Question Usage

0.5%

Response Rate

Detected Tone

Smart-casual expertPlayfully nerdy about marketing psychologyOpinionated but non-dogmaticSelf-aware and self-deprecatingTeacherly without being stiffsemi-formalfirst-person

Interaction Style

Conversational and inclusive (‘je’, ‘we’), inviting readers into the thought processHumorous and self-deprecating, even when discussing serious expertiseDirectly addressing practitioners (marketers, sprekers, trainers) with relatable scenariosCommunity-oriented, often tagging or thanking organizers and peers

Community Building Signals

Strong focus on growing and nurturing a newsletter community framed as ‘De Leukste Nieuwsbrief over Marketing(Psychologie)’Publicly acknowledging event hosts and other experts, reinforcing network tiesUsing ‘we’ language to frame shared challenges (metrics obsession, shallow persona’s, AI hype)Encouraging readers to actively process content (via comments, exercises, formats) rather than passief consumeren

Writing Style Patterns

Content Strategy

Hook: Bold, statement-style first line that encapsulates the core Tone: semi-formalCTA: Newsletter subscription CTA with clear benefit and

Writing style breakdown

- Core characteristics

Conversational, informal, and personable, but with a clear expert/teacher position.

Strongly humorous and playful, with frequent self-deprecation and light sarcasm.

Highly persuasive and didactic: almost every post contains at least één duidelijke les, inzicht of perspectiefwisseling.

Mix van Nederlands met af en toe Engelse termen of titels voor flair (Goodhart’s Law, Welcome to the robots, tool vs instrument).

Marketing- en psychologiethema’s verpakt in toegankelijke, soms luchtige teksten.

- Formal vs casual

Overwegend casual, maar niet plat: taal is verzorgd, grammatica grotendeels correct.

Veel spreektaalconstructies: ‘Maar…’, ‘En…’, ‘Dus…’, ‘Want…’, ‘Vet niet genoeg’, ‘Klinkt klein, maar dat is het niet.’

Gebruikt capslockwoorden voor emotionele nadruk: ‘ALLES’, ‘VET NIET GENOEG’, ‘NIKS’.

- Emotionele toon en energie

Hoog-energetisch, snel tempo, veel korte zinnen en punchlines.

Enthousiast en licht, zelfs bij serieuze onderwerpen (AI, marketingpsychologie).

Humor balanceert de inhoud: roasts, overdrijving, absurde vergelijkingen (PowerPoint-sekte, instantnoodles op een eerste date).

- Rhetorische vragen, vaak direct achter elkaar

‘Weten we dit? Ja. Doen we er ook iets mee? VET NIET GENOEG.’

‘Wat Goodhart’s Law is? Check de slideshow!’

- Contrasten en omkeringen

‘Ik ben geen manager. … Maar ik heb wél iets gedaan…’

‘AI is geen tool. AI is een instrument.’

- Humor en zelfspot

‘Ik coach alleen mijn koffiezetapparaat.’

‘Bijna spijt dat ik geen HR-afdeling heb.’

Herhaling van kernzinnen en formats (nieuwsbrief-CTA met “De Leukste Nieuwsbrief over Marketing(Psychologie)” en “32.000 mensen gingen je voor!”).

- Gebruik van analogieën/vergelijkingen

Appje vs handgeschreven kaartje.

AI als instrument vs tool.

Instantnoodles op een date.

- Directe lezerbetrokkenheid met vragen en opdrachten

‘Hoe kom je daarachter?’

‘Vul aan in de comments!’

- Adressering van de lezer

Voornamelijk tweede persoon: ‘je’, ‘jij’, ‘je klant’, ‘mensen’.

- Eerste persoon enkelvoud voor voorbeelden en kwetsbaarheid

‘Ik was gisteren bij…’

‘Ik vind dat laatste veel leuker.’

- Soms ‘we’ om gedeelde kennis/ervaring aan te duiden

‘Weten we dit? Ja.’

- Bevelen/commando’s zijn direct maar speels

‘Koop dit boek!’

‘Kopen, kopen, koopavond!’

‘Schrijf je nu in.’

Suggesties worden vaak via voorbeelden/vergelijkingen gegeven in plaats van expliciet “je moet”.

Christ Coolen

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post

Topics & Content Focus

Primary Topics

Secondary Themes

Industry Focus

Content Categories

Performance Insights

Best Performing Topics

Virality Signals

Structure & Quality

Common Hooks

Common Endings

Value Delivery Methods

Formatting Style

Audience & Tone

Detected Tone

Interaction Style

Community Building Signals

Writing Style Patterns

Content Strategy

- Core characteristics

- Formal vs casual

- Emotionele toon en energie

- Rhetorische vragen, vaak direct achter elkaar

- Contrasten en omkeringen

- Humor en zelfspot

- Gebruik van analogieën/vergelijkingen

- Directe lezerbetrokkenheid met vragen en opdrachten

- Adressering van de lezer

- Eerste persoon enkelvoud voor voorbeelden en kwetsbaarheid

- Soms ‘we’ om gedeelde kennis/ervaring aan te duiden

- Bevelen/commando’s zijn direct maar speels