Sandra Đajic's LinkedIn Strategy, Senior…

Here’s how to be better at marketing than 99% of people: 1. Make your socials (LinkedIn + X) look professional: cover image, clear tagline, all important links in your description. –> Most have no co…

7853019 viral

Social Media Marketing9 months ago

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Chatbase just crossed $8M ARR. Built by a tiny team on the internet, focused on one thing: making customer support not suck. What started as one person shipping an AI customer support tool is now: -…

LinkedIn post image: Chatbase just crossed $8M ARR.

11834418 viral

Startups9 months ago

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Here is how to raise money from a VC today: - $20K MRR (real money from real customers) - ~20–30% monthly growth - One person who is active on social and can tell the story - One channel that works a…

LinkedIn post image: Here is how to raise money from a VC today:

12028115 viral

Startup Fundraising9 months ago

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At Chatbase, our marketing team is just 3 people. Today we're at $8M ARR. Most companies think scaling marketing means scaling headcount. We did the opposite. Instead, you need to build systems that…

9027415 viral

Marketing9 months ago

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You have a competitor worth $200M with a big team. That might be the best thing that has happened to you. They already showed you there is real demand. Now your job is to study them in public. Here…

3515414 viral

Startup Strategy9 months ago

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You need your channels first. Then your company gets them “for free”. Right now I basically have 4 distribution channels of my own: 1. LinkedIn – ~15k people. I only started taking it seriously in M…

LinkedIn post image: You need your channels first. Then your company gets them “for free”.

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Marketing9 months ago

View on LinkedIn

Topics & Content Focus

Primary Topics

Customer-obsessed B2B SaaS and go-to-market strategy (picking a tight segment, solving urgent pains, studying competitors in public)Lean, systems-driven growth for SaaS (small teams, high leverage content, feedback loops, product-led distribution)Creator-led distribution and social presence (using LinkedIn/X as performance channels, studying hooks, building a personal brand as a growth asset)Building in public as proof and narrative (sharing ARR milestones, internal workflows, gratitude to customers and team as social proof)

Secondary Themes

Competitive intelligence for SaaS via public signals (reviews, ads, job posts, traffic)AI-powered customer support and automation (Chatbase agents, integrations, support as core feature)Content as a product feedback engine (comments → features, saved posts → integrations)Small-team operating philosophy (doing more with fewer people, systems over headcount)Social media hygiene and posting habits (profile optimization, consistent posting, engagement discipline)Positioning and messaging clarity (who is the customer, what pain, why choose us)Founder/employee-as-distribution mindset (turning everyone into a channel)

Industry Focus

B2B SaaS marketing and growthAI-native customer support platformsEarly-stage and growth-stage SaaS go-to-marketFounder-led / operator-led content and distribution

Content Categories

Tactical how-to playbooks and step-by-step frameworksOperator-level case studies from ChatbaseMilestone and credibility storytelling (ARR, customer count, team size)Mindset and principles for founders and marketersBehind-the-scenes build-in-public updates tied to user value

Performance Insights

109.125%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Milestone storytelling anchored in concrete numbers and gratitude (e.g., $8M ARR, 10,000+ customers, tiny team)Lean marketing systems and content/product feedback loops (small team feeling like 20 via systems and AI agents)Practical social media operating habits (daily engagement, profile optimization, studying hooks and structure)

Virality Signals

High comment-to-like ratio on tactical posts, indicating genuine discussion and follow-up questionsNarratives combining hard business metrics with human gratitude outperform purely tactical breakdownsOperator-playbook posts (clear steps, tools, phases) encourage saves and shares even when share count is modestStory + system combo (personal story plus explicit framework) consistently draws deeper engagement

Structure & Quality

250

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

8/10

Uniqueness Score

Common Hooks

Contrarian or reframing opener (e.g., a big competitor or small team is actually your advantage)Authority-based hook anchored in a known brand or figure (e.g., Steve Jobs, Apple) to frame the lessonOutcome-first revelation using concrete metrics (e.g., tiny team, $8M ARR) to earn attentionDirect promise of transformation or advantage (e.g., “Here’s how to be better than 99% of people at marketing”)

Common Endings

Zoom-out principle or GTM takeaway summarizing the mental modelReassurance and empowerment for small teams or early-stage founders (“start small and go deep”)Soft product proof point or mention woven into the narrative rather than a hard sellGratitude and community acknowledgment (customers, team, and shared building journey)

Value Delivery Methods

Concrete, step-by-step operating procedures instead of vague inspirationActionable research methods (how to mine reviews, ads, and job posts for insight)Transferable frameworks for GTM, not just situational anecdotesMeta-learning about how to use content, comments, and social channels as distribution systems

Formatting Style

Short paragraphs with frequent line breaks to maximize readability on LinkedInNumbered lists for processes and phases (1–4 steps, Phase 1/2/3 style)Bulleted lists for tools, channels, and concrete actionsUse of contrast markers like “Most people…” vs “Instead…” to create tensionOccasional use of arrows and emphasis markers (e.g., “–>”, dashes) to highlight contrasts

Audience & Tone

YES

Question Usage

0.8%

Response Rate

Detected Tone

Operator-level and systems-focusedCustomer-obsessed and user-centricDirect but warm, with low-ego authorityPragmatic and execution-oriented rather than theory-heavySmart-casual, blending serious strategy with approachable languagesemi-formalfirst-person

Interaction Style

Teacher-operator mode, explaining not just what to do but how and whyPeer-to-peer tone aimed at founders, growth leads, and marketers who are already in the arenaConversational, with comments treated as extensions of the original content (e.g., turning questions into mini-case studies)

Community Building Signals

Repeatedly crediting customers and team as co-builders of the product and successPositioning readers as part of a broader movement of small, internet-native teams winning through focusUsing build-in-public narratives to create a sense of shared journey and transparencyEncouraging readers to adopt similar systems and philosophies, fostering a like-minded operator community

Writing Style Patterns

Content Strategy

Hook: Contrarian or reframing opener (e.g., a big competitor or smTone: semi-formalCTA: Implicit behavioral CTAs (encouraging readers to s

Writing style breakdown

Core characteristics

Overall tone is professional yet very conversational and human.

Clarity > cleverness. The writing is direct, concrete, and highly practical.

It feels like a founder / operator talking to peers, not a marketer talking to an audience.

It is informative and instructional with a strong persuasive undercurrent, but persuasion comes from proof, specificity, and clear reasoning rather than hype.

Emotionally, it is calm, confident, and grounded. There are no dramatic emotional swings, no melodrama, no exaggerated language.

Formality

Semi-formal: uses full sentences, standard grammar, and business terms (ARR, MRR, TAM), but with relaxed phrasing, contractions, and plain language.

No slang like 'gonna' or 'wanna'. Uses standard forms: 'going to', 'want to'.

No emojis. No internet-y exaggerations like 'omg', 'insaneee', etc.

Energy

Medium-high energy but steady, not manic. Feels like a sharp coworker walking you through what works.

- Momentum is created through

Short paragraphs.

Simple sentences.

Repetition for emphasis.

Clear step-by-step directions.

- Very frequent use of contrast

'Not X. Y.'

'Most companies think X. We did the opposite.'

'You don’t need X. You need Y.'

- Frequent use of short, standalone lines for emphasis

'That’s it.'

'The system:'

'That’s the cheat code:'

Uses lists and numbered steps constantly. Posts often feel like mini playbooks.

Uses concrete numbers and specifics (15k people, $8M ARR, $20K MRR, 10,000+ customers).

Recurrent theme: small teams / individuals can win by focusing on customers and distribution.

Uses examples from their own company (Chatbase) as proof, not as hard sales pitches.

- Uses rhetorical questions sparingly, but when used they are precise

'Who is our target customer?'

'Why do they choose our product over others?'

'Cool. Here are 5 things you can literally do today...'

Addressing the reader

Heavy use of second-person 'you' to speak directly to the reader.

- First-person singular 'I' used for personal experience or credibility

'I’ve worked in startups my entire career.'

'I pitched to 50+ investors.'

- First-person plural 'we' when speaking as/for the team

'At Chatbase, we try to do the opposite.'

'We built a Chatbase agent for our own content.'

- Commands vs suggestions

Frequent direct commands: 'Pick a segment', 'Start experimenting', 'Hit those first.'

Sometimes softened with framing: 'Here is how to...', 'Here are 5 things you can...', 'You can:' then bullets.

But overall, the style is confidently directive: it tells you what to do in simple terms.

Sandra Đajic

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post