Here’s how to be better at marketing than 99% of people: 1. Make your socials (LinkedIn + X) look professional: cover image, clear tagline, all important links in your description. –> Most have no co…

LinkedIn Content Strategy & Writing Style
Senior Marketing & Growth Lead at Chatbase | Currently at $8M ARR
1 person tracking this creator on Viral Brain
Sandra Đajic positions herself as a high-growth operator who bridges the gap between technical product development and aggressive market distribution. Her content strategy centers on "building in public" with a focus on lean systems, customer-centricity, and the tactical use of AI to scale small teams to massive revenue milestones. What makes Sandra notable is her ruthless pragmatism; she rejects traditional marketing fluff in favor of actionable playbooks, such as reverse-engineering competitors through product reviews or treating personal social channels as a company’s "cheat code" for distribution. Her work represents a sophisticated intersection of startup growth and personal branding, where she demonstrates how individual authority and transparent storytelling directly fuel $8M ARR business outcomes.
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Here’s how to be better at marketing than 99% of people: 1. Make your socials (LinkedIn + X) look professional: cover image, clear tagline, all important links in your description. –> Most have no co…
Chatbase just crossed $8M ARR. Built by a tiny team on the internet, focused on one thing: making customer support not suck. What started as one person shipping an AI customer support tool is now: -…

Here is how to raise money from a VC today: - $20K MRR (real money from real customers) - ~20–30% monthly growth - One person who is active on social and can tell the story - One channel that works a…

At Chatbase, our marketing team is just 3 people. Today we're at $8M ARR. Most companies think scaling marketing means scaling headcount. We did the opposite. Instead, you need to build systems that…
You have a competitor worth $200M with a big team. That might be the best thing that has happened to you. They already showed you there is real demand. Now your job is to study them in public. Here…
You need your channels first. Then your company gets them “for free”. Right now I basically have 4 distribution channels of my own: 1. LinkedIn – ~15k people. I only started taking it seriously in M…

5.2 posts/week
Posts / Week
1.6 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
109.125%
Avg Engagement Rate
STABLE
Performance Trend
250
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
8/10
Uniqueness Score
YES
Question Usage
0.8%
Response Rate
Writing style breakdown
Overall tone is professional yet very conversational and human.
Clarity > cleverness. The writing is direct, concrete, and highly practical.
It feels like a founder / operator talking to peers, not a marketer talking to an audience.
It is informative and instructional with a strong persuasive undercurrent, but persuasion comes from proof, specificity, and clear reasoning rather than hype.
Emotionally, it is calm, confident, and grounded. There are no dramatic emotional swings, no melodrama, no exaggerated language.
Semi-formal: uses full sentences, standard grammar, and business terms (ARR, MRR, TAM), but with relaxed phrasing, contractions, and plain language.
No slang like 'gonna' or 'wanna'. Uses standard forms: 'going to', 'want to'.
No emojis. No internet-y exaggerations like 'omg', 'insaneee', etc.
Medium-high energy but steady, not manic. Feels like a sharp coworker walking you through what works.
Short paragraphs.
Simple sentences.
Repetition for emphasis.
Clear step-by-step directions.
'Not X. Y.'
'Most companies think X. We did the opposite.'
'You don’t need X. You need Y.'
'That’s it.'
'The system:'
'That’s the cheat code:'
Uses lists and numbered steps constantly. Posts often feel like mini playbooks.
Uses concrete numbers and specifics (15k people, $8M ARR, $20K MRR, 10,000+ customers).
Recurrent theme: small teams / individuals can win by focusing on customers and distribution.
Uses examples from their own company (Chatbase) as proof, not as hard sales pitches.
'Who is our target customer?'
'Why do they choose our product over others?'
'Cool. Here are 5 things you can literally do today...'
Heavy use of second-person 'you' to speak directly to the reader.
'I’ve worked in startups my entire career.'
'I pitched to 50+ investors.'
'At Chatbase, we try to do the opposite.'
'We built a Chatbase agent for our own content.'
Frequent direct commands: 'Pick a segment', 'Start experimenting', 'Hit those first.'
Sometimes softened with framing: 'Here is how to...', 'Here are 5 things you can...', 'You can:' then bullets.
But overall, the style is confidently directive: it tells you what to do in simple terms.
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