LinkedIn Content Strategy & Writing Style
Marketing (CMO, SVP) | All things AI | Sequoia Scout | Advisor
8 people tracking this creator on Viral Brain
Kieran Flanagan positions himself as a high-agency marketing practitioner who bridges the gap between executive strategy and hands-on technical execution. His content strategy centers on the transition from "delegation" to "AI mode," where domain expertise is amplified by the ability to build custom agentic workflows and prototype software independently. He is notable for his rejection of "AI slop"—generic, low-value automated output—advocating instead for a craft-based approach to AI where leaders stay deep in the details of data and code. The most compelling intersection in his work is the fusion of CMO-level growth strategy with "vibe coding," demonstrating how modern marketers must evolve into solo software orchestrators to maintain a competitive advantage in a post-search landscape.
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If you're going to use ChatGPT to write your newspaper articles, at the very least, edit the output before copying and pasting. Welcome to the era of AI slop. Where the human gets lazier and lazier!…
We're going to need new metrics to define what 'success' is in b2b marketing. The number one question I get asked by marketers about AI isn't on Agents, or Prompting; it's "How do I show the value of…
As an introvert using AI, I can confirm this is accurate. AI allows you to be way more autonomous. It digests all your comms, is able to surface blockers across teams, pulls data, gives you insights…
Here’s what marketers should be prioritizing in 2026, but most won’t 1. Create Your Internal AI Team: Stop working alone. Build three AI assistants: - Data Strategist: Upload data, get back incredib…
I've said it many times: the best marketing teams will become more engineer-led over time. Great example from Ramp - 'Vibe Growth Marketing Manager'. What's in the role - The ability for someone to…
Marketing teams have switched from growing branded content channels to the personal channels of their exec teams. We used to have content CMS's for our branded content channels, like the blog. I've…
2.5 posts/week
Posts / Week
3.1 days
Days Between Posts
3
Total Posts Analyzed
MEDIUM
Posting Frequency
0%
Avg Engagement Rate
STABLE
Performance Trend
220
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
8/10
Uniqueness Score
NO
Question Usage
0%
Response Rate
Writing style breakdown
The style is professional but highly conversational.
It is direct, clear, and grounded in practical B2B / SaaS marketing and AI.
It leans informative and strategic, with flashes of wit and light sarcasm.
The voice feels like a senior operator talking to peers, not a beginner explainer.
Overall tone: semi-formal.
Vocabulary is professional (e.g., "deal velocity", "closed-won rates", "LLMs", "agentic experiment").
Sentence structure is simple and accessible, not academic.
Uses contractions freely: "it's", "I've", "we'll", "you've", "don't".
No slang-heavy or meme-heavy language. Sarcasm is text-based, not emoji-based.
Medium to high energy.
Prototyping is the most valuable 'new' skill marketers learned in 2025.
AI broke your marketing because you've been fixated on clicks rather than customers.
We're going to need new metrics to define what 'success' is in b2b marketing.
Short, punchy lines.
Reversals: "It’s given marketing a lot more power... But it’s also become incredibly restrictive."
Forward-looking framing: "In 2026...", "In the AI era...".
Strong declarative openers.
Contrast pairs: "Customer vs. Clicks", "Customer vs. the Data".
Future framing: 2025/2026/AI era.
Named concepts: "AI Customer Twin", "Customer Vocabulary Engine", "human-led CMS".
Light humor and sarcasm in critique posts.
How do I show the value of marketing to my CEO?
Metaphors are minimal; when used, they’re straightforward (e.g., "personal army of apps").
Storytelling is light; more example-driven than narrative-driven.
Direct audience engagement mostly via second person ("you") and rare explicit CTAs.
Heavy use of "you" to instruct and challenge.
I" appears when giving personal examples or credibility ("I've used Opus 4.5 and Gemini 3"; "I've started posting them to my Substack").
We" is used to reference the marketing profession as a group ("We used to have content CMS's"; "Every year, marketing teams around the world...").
Stop working alone. Build three AI assistants.
You need to optimise for the Customer vs. the Data.
If you want to build this, hit me up on DM.
Some marketing you should measure. Some marketing, you should let the team cook!
Confident, opinionated operator.
Talks to experienced marketers as equals.
Explains complex shifts (AI, metrics, strategy) in accessible, concrete language.
Mix of strategic frameworks and very specific, tool-level examples.
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