LinkedIn Content Strategy & Writing Style
Mede-eigenaar @ Sprints & Sneakers
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Gijs Seubers positions himself as a human-centric innovation leader who bridges the gap between high-level marketing strategy and the lived experience of modern entrepreneurship. His content strategy centers on the tension between technological advancement and personal well-being, frequently advocating for "digital minimalism" through experiments like using a dumbphone to reclaim focus. He is notable for his ability to translate complex historical or academic concepts—ranging from 19th-century medical hygiene to political philosophy—into actionable mental models for the AI era. By intersecting his role as an agency owner with guest lecturing and cultural advocacy, he champions a workplace philosophy where radical efficiency through AI is balanced by a commitment to shared, high-stakes team experiences like skydiving.
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Na 43 jaar bij dezelfde werkgever mag ze met pensioen. Excuus voor het Facebook gehalte van deze post, maar voor mijn moeder maak ik graag een uitzondering. 43 jaar lang heeft ze bij Woningcorporati…
Voor het tweede jaar op rij heeft onze 1 april grap voor onze partner Oliehoorn B.V. het AD gehaald. Sauzen met sauzen. Mede woordgrap liefhebbers likken hun vingers hier bij af. Net zoals bij de cu…
Bart Snijders 🌍 and I went to London and could not believe what we saw. What if the bottle on your desk could help clean the ocean? That is exactly why we love working with Ocean Bottle. They are…
This Thursday I will be on stage again during the B2B Growth talk at our office. In all honesty I am only doing an intro talk but I am proud to say that my colleagues Sharif Sediqui, Walter Smet & Ro…
De Ondernemer interviewde mij over de komst van agentic commerce naar aanleiding van ons event afgelopen donderdag. Voor het eind van dit jaar iedereen, net als GAP, aan de agentic commerce. Dank vo…
Hello {First Name}, do you want to come to a B2B event with speakers from CM.com and Sprints & Sneakers? Everyone on LinkedIn knows that there are downsides to automation. Let alone downsides to auto…
3.8 posts/week
Posts / Week
2.1 days
Days Between Posts
7
Total Posts Analyzed
MEDIUM
Posting Frequency
40.4%
Avg Engagement Rate
STABLE
Performance Trend
180
Avg Length (Words)
MEDIUM
Depth Level
INTERMEDIATE
Expertise Level
8/10
Uniqueness Score
YES
Question Usage
0.85%
Response Rate
Writing style breakdown
The author’s voice is professional yet highly accessible, characterized by a 'pragmatic visionary' persona. It is a blend of informative, conversational, and motivational tones, specifically tailored for a LinkedIn professional audience. The writing is structured and methodical, often starting with a personal observation or a historical anecdote and bridging it toward a business or technological insight.
The emotional energy is steady and encouraging. It is not high-octane 'hustle culture' energy, but rather a calm, reflective pace that invites the reader to think. The author uses a 'mentor-peer' dynamic, positioning themselves as someone who is experimenting (e.g., with dumbphones or AI) and sharing the results for the collective benefit of the network.
The use of 'bridge' logic: Connecting two seemingly unrelated topics (e.g., a 19th-century doctor and modern AI).
Rhetorical framing: Asking questions to prompt self-reflection rather than just giving orders.
Vulnerability and transparency: Admitting to family circumstances or seeking advice from the community.
Professional warmth: Frequent use of 'Fijne maandag!' or 'Goedemorgen!' to bookend posts.
The author primarily uses the first-person ('I/Ik') to establish credibility and the second-person ('You/Jij') to create direct engagement. The tone of command is soft; instead of 'Do this,' the author uses 'Consider this' or 'I hope others copy this.'
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