LinkedIn Content Strategy & Writing Style
Mede-eigenaar @ Sprints & Sneakers
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Gijs Seubers positions himself as a high-level growth architect who bridges the gap between systemic business leadership and cutting-edge commerce technology. As a third-generation entrepreneur and B Corp leader, his content strategy centers on moving companies away from "random acts of marketing" toward a "power grid" of scalable experiments, specifically focusing on the transition into 2026 trends like agentic commerce and vibe coding. He distinguishes himself by treating growth as a leadership and cash flow problem rather than a creative one, often using industrial metaphors like "building an accu" to describe brand equity. His work represents a sophisticated intersection of operational transparency and future-proofing, where he openly shares internal growth maturity models while aggressively advocating for the automation of repetitive tasks to foster high-level strategic creativity.
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Na 43 jaar bij dezelfde werkgever mag ze met pensioen. Excuus voor het Facebook gehalte van deze post, maar voor mijn moeder maak ik graag een uitzondering. 43 jaar lang heeft ze bij Woningcorporati…
De Ondernemer interviewde mij over de komst van agentic commerce naar aanleiding van ons event afgelopen donderdag. Voor het eind van dit jaar iedereen, net als GAP, aan de agentic commerce. Dank vo…
I was invited to do a talk on innovation in digital commerce for Magnum. First of all. Big compliments to the Digital Commerce team at The Magnum Ice Cream Company (TMICC) who are working smart and h…
First event of the year announcement! Proud to announce that on the 26th of March we are opening our Amsterdam office doors for an intimate event about the future of growth. GEO. Agentic Growth wit…
Find a lazy person to do a difficult task. Your next hire can make or break your year. Are you aware which traits to look for in 2026? Algorithmic understanding. Creative creativity. Lazyness. Or…
Our new client was spending almost €800K / year on ads with a ROAS of 3.5. Sounds good, right? Until you realize 30% of their Google budget went to people already searching their name. You can't sc…
2.6 posts/week
Posts / Week
3 days
Days Between Posts
1
Total Posts Analyzed
MEDIUM
Posting Frequency
36.1%
Avg Engagement Rate
STABLE
Performance Trend
190
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.72/10
Uniqueness Score
YES
Question Usage
0.3%
Response Rate
Writing style breakdown
<start of post>
Most companies are building a house on rented land.
They spend 90% of their energy on algorithms they don't control and platforms they don't own.
If you don't own the relationship, you don't own the business.
We see this every day with new audits. A brand is 'crushing it' on Meta, but their email list is dead and their first-party data is non-existent.
One algorithm tweak and the house falls down.
To build a resilient growth engine, you need to shift from 'renting' to 'owning'.
Data Ownership: Moving beyond pixel tracking to server-side tagging and BigQuery.
Content Ecosystem: Creating assets that live on your own domains, not just in a feed.
Community Loops: Turning one-time buyers into long-term ambassadors through SMS and CRM.
Brand Equity: Building enough 'mental availability' that people search for your name, not your category.
The goal is not just to get a click today.
The goal is to build an asset that produces value even if you turn the ads off.
Most scale-ups are too scared to stop the 'ad-spend drug' because they haven't built anything underneath it.
Fix the foundation before you try to build the second floor.
Are you still renting your customers, or do you finally own the relationship?
<end of post>
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