Felix Haas

Professional but warm

Conversational and human, not corporate

Thoughtful, reflective, often philosophical

Highly informative and practical when needed (especially in how-to/prompt posts)

Occasionally promotional, but with restrained, tasteful enthusiasm

There is a strong sense of craft and taste. The voice is that of a product/design founder who cares deeply about nuance and user experience.

Mid-formal, leaning casual.

Uses contractions freely: "don't", "can't", "won't", "you're".

No slang-heavy language; when casual, it’s via tone, not slang.

Jargon is used but always in a grounded, understandable way (e.g., "product-market fit", "founding designer", "global search", "micro-interactions").

Essays (e.g., posts 1, 4, 5, 9) are calm, reflective, and motivated by curiosity. Emotional tone is earnest rather than hype-y.

Product announcements (posts 2, 8) and hiring/short posts (3, 6, 7) are more energetic but still controlled, with brief spikes of excitement (via phrases like "Now available", "Introducing…", "We’re launching…").

Overall energy: medium. Not slow or verbose, but careful. The pacing feels intentional, with clear "beats" created through short paragraphs and line breaks.

Contrast and tension ("good enough" vs "magical"; "designers came later" vs "now…")

Rhetorical questions ("So what does?", "When anyone can build anything, the question is no longer 'can you create it?'").

That distance is measured in caring.

When everything is competent, caring is the only moat left.

Premium UIs are fluid.

Uploading a file like placing a physical object on a desk.

Design as "filter", "strategy", "definition of taste".

Direct audience engagement, especially at the end: "If you try this, share what you build.", "Check it out and let me know what you think."

Clear, highly structured thinking communicated in plain, accessible language.

Essays often use first person singular ("I think", "I was talking to a designer…") for authority and intimacy.

Company/product posts use first person plural ("We’re launching", "We’re looking for") to represent the team.

Tell Lovable exactly what you’re building.

Design for humans, not machines.

Direct: "Tell Lovable exactly what you’re building.", "Don’t let AI guess.", "Use emotional language to set the tone."

Softer: "If this sounds like you, comment or DM your portfolio.", "If you try this, share what you build."

Imperatives are clear but benevolent; they feel like expert guidance, not orders.

Write as a thoughtful founder/designer speaking directly to peers.

Use calm confidence, avoid hype, and ground big ideas in concrete examples.

Alternate between "I" for personal insight, "we" for product/company context, and "you" for guidance.