Jonathan Parsons's LinkedIn Strategy…

This AI stack saved me 40+ hours this month. But here's what I've learned after 12 months of testing every AI tool that crosses my desk. Most marketing teams are doing it wrong. They're using tools…

LinkedIn post image: This AI stack saved me 40+ hours this month.

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AI5 months ago

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The creative brief used to be my biggest time sink. 2 hours minimum. Back-and-forth with agencies. Endless revisions before we even saw a concept. Then I discovered this workflow: ChatGPT for strate…

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Marketing & AI5 months ago

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Breaking: ChatGPT just crossed the line from ideas to in market execution in minutes. This is not another AI demo. This is a real business workflow shift. For the first time, teams can go from: Idea…

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AI5 months ago

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Your marketing CV might soon become obsolete. Here's what I mean: in 18 months, hiring managers won't just ask "What campaigns did you run?" They'll ask "Which AI tools did you master? What workflow…

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Career Advice5 months ago

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The most valuable "soft skill" when working with AI is not prompt engineering. It's not technical knowledge. It's knowing when to say no to the AI. I've watched marketing teams transform their workf…

LinkedIn post image: The most valuable "soft skill" when working with AI is not prompt engineering. It's not technical knowledge.

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AI in Marketing5 months ago

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Spent 3 hours turning spreadsheets into slides? There's a better way. Raw CSV files are data goldmines, but extracting insights manually is painful. AI can transform your campaign data into present…

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AI5 months ago

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Topics & Content Focus

Primary Topics

AI-powered marketing workflows and end-to-end systems (from research to strategy to content and visuals)Time compression and efficiency gains in B2B marketing using practical AI toolchainsEnterprise AI orchestration and deployment strategy for non-technical teamsContent asset leverage: briefs, case studies, and repurposing as multi-channel growth enginesCustomer journey and customer experience intelligence enhanced by AI-driven insight extraction

Secondary Themes

No-code AI and agent builders for rapid deploymentPrompt-led creative ideation and ad concepting for marketersCross-functional enablement (sales, social, legal, finance) using shared workflowsFinding emotional and psychological triggers in customer language with AIVendor-agnostic model strategy and avoiding AI vendor lock-inMarketing operations optimization and reducing agency dependence

Industry Focus

B2B marketing and demand generation teamsEnterprise and mid-market companies adopting AI across departmentsB2B SaaS, professional services, and other complex-sales organizations

Content Categories

Step-by-step workflow breakdowns with specific toolsTool stack / platform breakdowns framed around business outcomesMini case-study style narratives and learnings from practiceContent strategy and repurposing playbooksSoft product spotlights and solution recommendations with links

Performance Insights

164.8%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Highly practical AI workflows that collapse creative or strategic work from hours/weeks into minutesMarketing-specific use cases that directly replace painful legacy processes (creative briefs, journey mapping)System-thinking posts that show how multiple AI tools connect into a single workflow

Virality Signals

Very high comment-to-like ratio, indicating strong conversational pull and question effectivenessTutorial-style and workflow breakdown posts earning noticeably more shares than product-leaning postsConsistent engagement despite daily posting, suggesting audience is not fatiguing quicklyHooks that quantify time savings or transformation drive the strongest multi-signal engagement

Structure & Quality

180

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

8/10

Uniqueness Score

Common Hooks

Old way vs new way contrast ("used to take weeks, now 5 minutes")Quantified time savings or effort reduction ("saved me 40+ hours this month")Category-level shift framing ("Enterprise AI used to take months. Now it takes hours.")Single, strong benefit-focused assertion followed by a reveal of the workflow or stackCalling out common mistakes by peers ("Most marketing teams are doing it wrong.")

Common Endings

Direct question inviting comments about readers’ own workflows or challengesExplicit share + follow CTA blockSoft nudge to check a link or resource for deeper implementationHashtag cluster tied to AI and marketing strategy

Value Delivery Methods

Concrete, reproducible workflows rather than abstract adviceClear mapping from tools to business outcomes (hours saved, better decisions, improved CX)System-level mental models (end-to-end stacks, content leverage frameworks)Real-world insight from experimentation and implementation rather than theory

Formatting Style

Short, separated paragraphs for each idea (one–two sentences per line block)Bullets and arrow chains ("→") to show sequences and feature listsClear step or feature lists with bold-style emphasis via caps (e.g., "Build Without Code")Narrative opener followed by a structured list of steps or platform capabilitiesHashtags only at the end, minimal within-body formatting clutter

Audience & Tone

YES

Question Usage

Response Rate

Detected Tone

Practical systems thinkerWorkflow-obsessed B2B marketing operatorSmart-casual AI strategistRelatable expert focused on implementation, not hypesemi-formalfirst-person

Interaction Style

Peer-to-peer, treating the audience as fellow operators and leaders rather than novicesCollaborative knowledge-sharing prompts asking for others’ workflows and challengesConsultative tone that implicitly offers guidance while inviting dialogue

Community Building Signals

Positioning posts as part of an ongoing stream of "marketing and AI insights" to create a followable narrativeInviting practitioners to share their own approaches, building a sense of collective experimentationEncouraging shares to extend reach into similar professional networks (marketing, ops, AI leaders)

Writing Style Patterns

Content Strategy

Hook: Old way vs new way contrast ("used to take weeks, now 5 minuTone: semi-formalCTA: Conversation-starting questions to elicit workflow

Writing style breakdown

Core characteristics

The style is professional but highly conversational.

It reads like LinkedIn thought-leadership: authoritative, practical, and grounded in real work scenarios.

Tone is informative and instructive, with mild persuasion woven in.

It is direct, clear, and outcome-focused (time saved, impact, ROI, workflows, results).

Formality

Semi-formal: business-appropriate but relaxed.

Uses contractions freely: "I've", "they'll", "you're", "it's", "don't".

Vocabulary is simple and accessible, even when discussing complex topics (enterprise AI, orchestration, security).

Emotional tone and energy

Medium-to-high energy.

- The energy comes from

Strong contrasts: "used to take months. Now it takes hours."

Short, declarative hooks.

Repeated focus on big outcomes: "40+ hours", "real workflow shift", "10x your output".

- Emotionally, the tone is

Confident but not arrogant.

Optimistic about AI and marketing.

Calmly excited: "This is the real unlock."

- Frequent use of contrast structures

used to... Now...

Most teams do X. The breakthrough came when I did Y.

- Use of key phrases like

Here's what I've learned...

Here's what makes it work:

Here's the process I've developed.

Here's my exact step-by-step process...

- Heavy reliance on

Rhetorical questions to involve the reader: "Ever launched a campaign and got blindsided...?"

Micro-insights framed as "key insight", "the reality", "the result", "the counterintuitive truth".

Short personal authority statements: "I've been exploring...", "I've watched marketing teams...", "I started experimenting...".

- Focus on workflows and systems

Repeated mention of "workflow", "process", "system", "stack", "orchestration", "portfolio".

Emphasis on connecting tools, not just using tools in isolation.

Frequent pattern: "Not X. Y." or "It's not about X. It's about Y."

Example: "It's not about having the 'best' AI tool. It's about building a system where everything connects."

- Mix of

First-person singular ("I") for personal experience.

Second-person ("you") for advice and prompts.

First-person plural ("we", "we've all been there") to create shared experience.

- Direct commands and invitations

Start this week...

Try using the Replit app in ChatGPT.

See how businesses are implementing this:

- Questions aimed at engagement, often near the end

What's working for you?

What's your biggest challenge with deploying AI at scale?

Would you build internal tools or products this way?

Jonathan Parsons

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post

Topics & Content Focus

Primary Topics

Secondary Themes

Industry Focus

Content Categories

Performance Insights

Best Performing Topics

Virality Signals

Structure & Quality

Common Hooks

Common Endings

Value Delivery Methods

Formatting Style

Audience & Tone

Detected Tone

Interaction Style

Community Building Signals

Writing Style Patterns

Content Strategy

Core characteristics

Formality

Emotional tone and energy

- The energy comes from

- Emotionally, the tone is

- Frequent use of contrast structures

- Use of key phrases like

- Heavy reliance on

- Focus on workflows and systems

- Mix of

- Direct commands and invitations

- Questions aimed at engagement, often near the end