LinkedIn Content Strategy & Writing Style
CEO @ Virio | Content that Drives Pipeline | AI GTM
1 person tracking this creator on Viral Brain
Eric Lay positions himself as the architect of the AI-native GTM stack, operating at the bleeding edge where software and high-ticket services merge. His content strategy centers on mapping the rapidly evolving landscape of autonomous agents and "service-as-software" models, providing deep-dive market maps and technical breakdowns of how AI actually drives pipeline. He is notable for his radical transparency regarding ICP data, often prioritizing lead quality and conversion metrics over vanity engagement to prove the efficacy of his "Virio" methodology. By intersecting venture-backed startup trends with granular operational workflows, Lay offers a high-level strategic vision that is grounded in the messy reality of scaling a modern revenue engine.
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