John Thompson

Overall tone: professional, restrained, courteous, and pragmatic.

Style: informational and matter-of-fact with occasional mild warmth; not salesy, not dramatic.

Formality: semi-formal/professional. More like a thoughtful colleague on LinkedIn than a marketer or entertainer.

The voice is calm, grounded, and modest. No hype, no exaggeration, almost no emotional language.

Low- to medium-energy.

Posts feel steady and composed rather than urgent or excited.

Even when expressing strong opinions (e.g., about the metaverse), the language stays controlled and analytic, not emotional or rant-like.

Very direct statements: “Meta is recognizing…”, “I was surprised to see…”, “Looks like the TD team is really expanding.”

Brief, self-contained posts that often function as a one-sentence frame for a share: “For PhDs in my network...”

Use of ellipses at the end of short, teaser-like posts: “Interns! This would be a great summer job...”

Occasional mild opinionated statements expressed in calm, declarative form: “The idea of a virtual world filled with avatars is an expensive distraction that will never serve any widespread useful purpose.”

Minimal rhetorical devices. Almost no metaphors, no jokes, no wordplay.

No emojis, no hashtags, no flashy stylistic markers.

Frequently uses first person singular: “I spoke…”, “I was looking…”, “I have had a number of people ask me…”

Uses second person “you” when speaking directly to the audience: “you should join the group.” / “So very nice to meet both of you.”

Third person used for companies, groups, and general commentary.

you should join the group.

Sharing to increase reach and awareness.

When giving criteria or explanation (post 9), the tone is explanatory and transparent rather than persuasive or pushy.