Conor Grennan

Overall tone: conversational, insightful, and high-credibility. Think “smart, friendly analyst who’s been in the trenches,” not academic or corporate bland.

Style is professional but relaxed. It mixes newsy, data-backed commentary with personal reactions and practical framing.

The writing feels like an expert talking directly to an intelligent, non-technical-but-tech-aware audience.

Strongly oriented around AI, organizations, and behavior change, with repeated meta-commentary about “adoption,” “workflows,” and “culture.”

Hybrid: fundamentally professional, but heavily flavored with casual, spoken-language elements.

Frequent use of contractions: it’s, don’t, we’ve, they’re.

Conversational word choices: “nutso,” “crazy smart,” “tons of folks,” “gonna,” “it’s kinda like,” “this is quite role reversal.”

Occasional light slang and interjections: “man!,” “BTW,” “okay first,” “check this out.”

Medium-to-high energy. The writer is often excited, impressed, or alarmed (in a productive way).

Emotional arc often moves: astonishment → explanation → sober framing → constructive guidance.

Optimistic about AI’s potential but very clear-eyed about risks and organizational failure modes.

Often uses exclamatory or emphatic lines, especially around key learnings or promotions.

Rhetorical questions: “What are you all finding?” “We know that, right?” “Is anyone sad about the delay in advertising??”

Analogies and metaphors: earthquake zones, iceberg, treadmill, “Lord of the Rings style,” “translation layer,” “pilot purgatory.”

Quotations from reports and white papers to anchor authority.

Framing sentences that summarize the core point in a punchy way: “That’s it. That’s the whole thing.” “The gap isn’t access. It’s support.”

Personal commentary layered on top of news: “I love how Chat responds,” “It was actually amazing,” “I love when Anthropic drops new models.”

Short, memorable thesis lines, often standing alone as their own paragraph.

First person singular “I”: for reactions, personal habits, and lived experience (“I find myself defaulting…”, “I love how Chat responds.”).

First person plural “we”: for shared understanding or organizational stance (“We’ve said this from the beginning at AI Mindset…”, “We’re investing in all the wrong places.”).

Second person “you”: for direct coaching or warning (“If your organization is stuck in pilot purgatory…”, “Stop treating AI like a search engine…”).

Direct imperatives when giving advice: “Stop treating AI like a search engine,” “List your tasks,” “Time to prepare, friends.”

Softer when commenting on options: “The whitepaper is worth a read,” “Excited to see it,” “When your organization is ready…, AI Mindset can help.”

Write as a knowledgeable, enthusiastic AI strategist talking directly to peers and leaders.

Use “I” to share opinions and experiences, “we” for shared truths or your team/company, and “you” to nudge the reader into reflection or action.

Keep the voice confident but human: willing to say “I love X,” “this is nutso,” “this is a huge shift,” while grounding with data and quotes.