Products
Discover HeroesFind top LinkedIn creators in your niche.Post CreatorAI-powered composer with your tone and style.Trending PostsSee what's going viral on LinkedIn right now.
Use Cases
Repurpose ContentTurn YouTube, blogs, and articles into LinkedIn posts.Carousel GeneratorCreate swipeable LinkedIn carousels with AI.30-Day Auto CalendarPlan and auto-publish a month of posts.LinkedIn MCP ServerPost to LinkedIn from Claude, Codex and OpenClaw.For AgenciesRun your clients' LinkedIn content in one place.
Tools
Text FormatterBold, italic, and Unicode styles for posts.Hashtag GeneratorFind the best hashtags for your content.Engagement CalculatorMeasure your post performance instantly.Hook GeneratorAI hooks that stop the scroll.Post PreviewSee exactly how your post will look.Content CalendarPlan and schedule your LinkedIn content.Browse all 90+ free tools
Resources
Free Tools90+ LinkedIn tools, no signup required.Templates100 ready-to-use LinkedIn post templates.GuidesStep-by-step LinkedIn growth playbooks.CollectionsCurated tool sets by role and goal.CompareViralBrain vs. other LinkedIn tools.BlogLinkedIn growth tips and strategies.
Pricing
LoginStart 7 Days Trial
Back to Discover Heroes
Thomas Vles

Thomas Vles

LinkedIn Content Strategy & Writing Style

Founder GoDutch - business banking entrepreneurs love

Netherlands
62 Viral ScoreView on LinkedIn

1 person tracking this creator on ViralBrain

Warm Analysis

Thomas Vles positions himself as a battle-hardened founder-advocate who builds financial tools through the lens of lived entrepreneurial pain. His content strategy centers on radical transparency, blending "build in public" milestones with vulnerable "failure stories" that serve as cautionary tales for his peer group. He differentiates himself by rejecting the typical fintech "growth at all costs" persona, instead prioritizing operational headspace and human-centric service over AI-driven automation. This creates a compelling intersection of fintech innovation and pro-founder activism, where he uses his platform to challenge predatory industry pricing and lobby for a more unified European startup ecosystem.

Performance Overview

Followers

17.1K

Connections

13.7K

Avg. Engagement

83

Engagement Rate

Posts/Week

4.9

Viral Score

62

Posts Analyzed

1

Top Posts by Engagement

Super proud, we did this in 22 months... When we launched a journalist asked me, "What is your goal?" I told him 10,000 users in two years time. At the time it felt possible (but full disclosure, als…

LinkedIn post image: Super proud, we did this in 22 months...
23555730 viral
Startup Growth7 months ago
View on LinkedIn

What makes a company successful? A great idea, it helps. Great execution, essential. And it is your team that executes, GoDutch is built on the shoulders of great people, too many to tag (and not fa…

LinkedIn post image: What makes a company successful?
861319 viral
Hiring7 months ago
View on LinkedIn

This is actually hilarious. Kagi made a translation tool with the option to translate any language into "LinkedIn Speak"... Try it out and post a screenshot of your favorite ones in the comments! T…

LinkedIn post image: This is actually hilarious. Kagi made a translation tool with the option to translate any language into "LinkedIn Speak"
771719 viral
AI Tools7 months ago
View on LinkedIn

How awesome is it to have one of your first users join your team? Well in this case, really f-ing awesome 🚀 Paul and I spoke first after his onboarding, as I needed some intro’s to one of his star…

LinkedIn post image: How awesome is it to have one of your first users join your team?
60505 viral
Hiring7 months ago
View on LinkedIn

Europe finally launched the EU Inc. initiative! And this is a first and big step towards harmonizing the European market, so we can compete with big markets like the US. The driver behind this, may…

59415 viral
European Startup Policy7 months ago
View on LinkedIn

I almost became a millionaire 9 years ago. I made one mistake made me loose 95% of the payout… We were running Poopy Cat for 5 years. At the time we were active in 18 countries and had some sizable…

46324 viral
Mergers & Acquisitions7 months ago
View on LinkedIn

Posting Patterns & Frequency

4.9 posts/week

Posts / Week

1.6 days

Days Between Posts

1

Total Posts Analyzed

HIGH

Posting Frequency

Timezone: Europe/Brussels

Best Performing Days

ThursdaySaturday

Best Performing Times To Post

09:00–10:3008:30–09:30

Topics & Content Focus

Primary Topics

FinTech founder narrative: building a European business banking platform in publicOperational time-leak elimination: automating finance admin (invoices, expenses, accounting handoff)Pragmatic AI adoption in product teams (AI everywhere, but human-first where trust is critical)Startup momentum signals: growth milestones, hiring, and investor/budget outperformance

Secondary Themes

Customer experience standards in regulated/high-trust productsTeam-building via community/user-to-employee pipelineLight satire of platform culture (meta-LinkedIn humor)Product-led value articulation (time saved + cognitive load reduction)

Industry Focus

European B2B FinTechBusiness banking platforms for SMEs/startupsFinance automation / AP (accounts payable) workflow tooling

Content Categories

Founder storytelling & milestonesProduct narrative & use-case educationHiring/team announcementsOpinionated leadership takes (AI + service quality)Community prompts & engagement bait (humor/participation)

Performance Insights

83.44444444444444%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Founder milestone + ambitious target surpassed (social proof + narrative payoff)Meta/humor posts that let the audience play alongTeam momentum stories (hiring/promotions with personal context)

Virality Signals

Specific outcomes and overperformance claims (targets, budgets) create quotable proof pointsBuilt-in identity/status triggers (founder pride, momentum, community thanks)Interactive prompts increase comment volume more reliably than informational postsHigh-trust positioning (human support over AI) is polarizing but needs narrative/context to travel

Structure & Quality

140

Avg Length (Words)

MEDIUM

Depth Level

ADVANCED

Expertise Level

0.78/10

Uniqueness Score

Common Hooks

Single-metric cold open (time/number) to frame a hidden costAchievement reveal (ambitious goal → surpassed outcome)Contrarian principle statement (e.g., where AI should NOT be used)Playful curiosity/humor hook that invites participation

Common Endings

Public gratitude to team/users/investorsRally-cry sign-off (high-energy closer)Question that hands the mic to the audience

Value Delivery Methods

Quantifies business pain in time terms (admin cost framing)Turns product features into workflow relief (steps + outcome)Adds a second-order benefit beyond time: reduced mental load/headspaceSignals credible execution via traction, hiring, and standards-setting

Formatting Style

Short paragraphs with heavy line breaks for scannabilityNumbered steps to explain workflowConversational asides and parenthetical clarifiersOccasional slang/profanity for emphasisMinimal emoji use; emphasis via cadence and spacing

Audience & Tone

YES

Question Usage

0.3%

Response Rate

Detected Tone

Smart-casual founder-operatorHigh-energy, momentum-orientedProduct-pragmatic (value through workflow, not buzzwords)Human-first in trust contextsPlayfully self-aware about platform cultureinformalfirst-person

Interaction Style

Comment-driven community prompts (questions, challenges)Social-proof resonance (people react to wins and momentum)Tool-sharing / peer benchmarking (asking what works)

Community Building Signals

Thanks-and-credit loops (team, investors, users) reinforce collective ownershipInvites audience participation rather than broadcasting onlyPositions users as insiders (user becomes hire; users cited as sources of insights)

Writing Style Patterns

Content Strategy

Hook: Single-metric cold open (time/number) to frame a hidden costTone: informalCTA: Ask-for-examples CTA (crowdsource tools/benchmarks

Writing style breakdown

<start of post>

I almost lost everything because of one phone call.

9 years ago, I was on the verge of a multi-million euro exit. We had built Poopy Cat into a global brand, active in 18 countries. We were the kings of e-commerce, but we were struggling with the weight of B2B distribution.

Then came the "dream deal."

A massive producer wanted to acquire us. It was perfect. They had the factories, the sales network, and the capital to take us to the moon. We signed the LOI. We celebrated. I already felt like a millionaire.

1. OVERALL WRITING STYLE & VOICE
1. The Punchy Hook: A single sentence or a short, startling statistic (e.g., '12 hours.', 'I almost became a millionaire 9 years ago.').
1. We shut down our own production lines

Sign in to unlock the full writing analysis

Apply Thomas Vles's patterns to your posts

Free tools to help you write, score, and benchmark in the same style.

LinkedIn Hook Generator

Generate scroll-stopping hooks in the same style top creators use.

Open tool

LinkedIn Post Scorer

Score your draft against viral post patterns before you publish.

Open tool

LinkedIn Engagement Calculator

Benchmark your engagement rate against creators in your niche.

Open tool

More LinkedIn creators to learn from

Discover all

Other creators worth studying alongside Thomas Vles.

Phil Kirschner

Phil Kirschner

Work Operating System Strategist | Aligning People, Place & Tech for Measurable Change | ex-McKinsey, WeWork, JLL, Credit Suisse | Keynote Speaker | Guide of The Workline | LinkedIn Top Voice

22 Viral Score

Rob Kaminski

Rob Kaminski

Co-Founder @ Fletch | Positioning & Messaging for B2B Startups

30 Viral Score

Shay Bar

Shay Bar

AI Agents Builder 🥷| AI Consultant | AI Training 🎓| AI Innovation Leader @ Systematics | MindStudio Partner ✨| Base44 Partner ✨ | CISM -Certified

123 Viral Score

B

Bas Gosewisch

Growth Lead | Full-funnel Growth & Performance

131 Viral Score

G

Gijs Seubers

Mede-eigenaar @ Sprints & Sneakers

57 Viral Score

Sharif Sediqui

Sharif Sediqui

Head of AI growth & strategy at Sprints and Sneakers

171 Viral Score

€1 trial · 7 days

Automate your LinkedIn for 30 days

ViralBrain plans, writes, and schedules your LinkedIn content, using official LinkedIn APIs so your account stays safe.

  • Official LinkedIn APIs, no risk of ban
  • You approve every post before it goes live
  • Cancel anytime
Start €1 trial€39 Pro or €69 Premium · cancel anytime

30-day plan

On track
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
13 posts queued · auto-publishing
€1 · 7-day trial

Write like Thomas Vles and auto-post for 30 days.

ViralBrain learns their voice and publishes for you.

Try it free

Write like Thomas Vles.

Try it free

Discover more LinkedIn creators · ViralBrain

Other LinkedIn creators

  • Manny Medina
  • Vu Le
  • Joan Garry
  • Jeff Weiner
  • Brian Solis
  • Valerie Ehrlich, PhD
  • Pietro Montaldo
  • Beatrice Vladut
  • Sachin Jha
  • Suleiman Najim
  • Peter H. Diamandis
  • Nikola Ilic
  • Andrew Ng
  • Claus Sneppen