LinkedIn Content Strategy & Writing Style
VP, SEO & AI Search
2 people tracking this creator on Viral Brain
Lily Ray positions herself as the definitive bridge between traditional SEO and the emerging frontier of Generative Engine Optimization (GEO). Her content strategy centers on a rigorous, data-backed investigation into how Google’s algorithmic volatility directly impacts visibility across LLMs like ChatGPT and Perplexity. She is particularly notable for her "forensic" approach to search, using tools like Ahrefs and SISTRIX to expose the interconnectedness of organic rankings and AI citations. By blending high-level consulting with radical transparency, she highlights the dangerous intersections of scaled AI content, pay-to-play citation schemes, and the "Shadow Web" of AI-targeted cloaking, ultimately warning brands that shortcuts in AI search often trigger brutal consequences in traditional search.
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7.0
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I finally got around to doing something I've been wanting to do for a long time: I launched a Substack 🥳 This will be my 'safe space' for ranting about all things SEO and AI Search, when I have a l…
It begins: ChatGPT will officially begin to show ads on its free and ‘Go’ tiers. The last statistic I saw indicated that ~95%+ of ChatGPT users were using free plans (if someone has an update to this…
This is a great new study by Ethan Smith, Graphite and Similarweb that confirms a lot of the data I've been sharing in my talks and articles over the last year: despite the rapid growth of AI search,…
I think some marketers forgot (or maybe didn't know in the first place?) that Google has specific guidance for how to write good reviews. This documentation originated from Google's Product Reviews u…
Wow, talk about throwing everything at the wall and seeing what sticks 😅 Their site got hit by the March '25 core update, then the June '25 core update, then the August/September Spam Update, follo…
Just thinking out loud… What happens when the AI companies (inevitably) encounter spam and attempts at SEO/GEO manipulation in the markdown files targeted to bots? What happens when the .md files n…
7.0 posts/week
Posts / Week
1.1 days
Days Between Posts
2
Total Posts Analyzed
HIGH
Posting Frequency
168.8%
Avg Engagement Rate
STABLE
Performance Trend
1650
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.84/10
Uniqueness Score
YES
Question Usage
0.35%
Response Rate
Writing style breakdown
<start of post>
I’ve been spending a lot of time lately looking at how Google’s "Reviews system" is intersecting with the rise of AI-generated listicles.
The results are, frankly, a bit of a mess.
you need to provide evidence of first-hand experience
you should include quantitative measurements
you need to explain what sets a product apart from its competitors
But when you look at the current state of the SERPs, we’re seeing a massive influx of "Shadow Listicles" — pages that look like reviews but are actually just scaled AI content designed to capture GEO citations.
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