Lily Ray: LinkedIn Content Strategy & Writing Style

I finally got around to doing something I've been wanting to do for a long time: I launched a Substack 🥳 This will be my 'safe space' for ranting about all things SEO and AI Search, when I have a l…

It begins: ChatGPT will officially begin to show ads on its free and ‘Go’ tiers. The last statistic I saw indicated that ~95%+ of ChatGPT users were using free plans (if someone has an update to this…

This is a great new study by Ethan Smith, Graphite and Similarweb that confirms a lot of the data I've been sharing in my talks and articles over the last year: despite the rapid growth of AI search,…

I think some marketers forgot (or maybe didn't know in the first place?) that Google has specific guidance for how to write good reviews. This documentation originated from Google's Product Reviews u…

Wow, talk about throwing everything at the wall and seeing what sticks 😅 Their site got hit by the March '25 core update, then the June '25 core update, then the August/September Spam Update, follo…

Just thinking out loud… What happens when the AI companies (inevitably) encounter spam and attempts at SEO/GEO manipulation in the markdown files targeted to bots? What happens when the .md files n…