Zsuzsa Kecsmar

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right now we are in the last stretch of the Global Customer Loyalty Report 2026

it’s that moment where the doc is “almost done” but you know the last 10% will take 50% of the energy

In the past months we analysed 500M+ member actions across loyalty programs running on Antavo AI Loyalty Cloud, and asked thousands of marketers + consumers globally, and honestly the patterns are getting louder every year. people are not “joining programs” anymore like it’s a marketing campaign. it’s part of life, and if the value feels far away, they are 1 click away from opting out.

we decided to print the whole thing (yes, paper) and go at it with pens and markers, like we are back at university again. there is something about seeing a page full of numbers and claims, and circling it with a neon pink marker, that makes you catch what your tired screen-eyes won’t.

February 3rd is the launch, and it’s our 5th edition. FIFTH!!! still feels unreal to type.

We’ll do a live session from our office with Michael Mitchell from Bloomreach, and Andreanne Rondeau from stratLX, and yours truly. no “perfect webinar voice”, just the real stuff, plus time for questions.

83% of loyalty program owners say they’re satisfied with their program (that number jumped a lot vs last year)

7 in 10 consumers join loyalty programs to save money

9 out of 10 who measure performance report positive ROI

the message is clear: when rewards feel out of reach, programs break down

and brands still overestimate their power (we, because I am a marketer too) more than we want to admit

The most surprising thing for me wasn’t even the satisfaction or the ROI, it was the budget shift. more and more of the marketing budget is going to existing customers, loyalty, CRM. I triple checked it with other folks in the industry because it sounded “too big” at first, but everyone sees the same direction.

Also if you are sitting on your BFCM data right now, you probably feel it: the challenge is not enrollment. it’s sustained retention, over months, when the novelty is gone.

we already have close to 1000 registrants and my stomach did that little lurch again (this is growth obsession, not sure it’s healthy and only only 99% recommend :D)

want to join live?

Comment "REPORT" and I will send you the signup link

and pls make sure we are connected because Linkedin sometimes hides comments and I don’t want you to miss it

if you can’t make it live, you’ll still get the recording, AND THE REPORT

cc Antavo AI Loyalty Cloud team and everyone who helped make this monster of a benchmark happen

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