Matt Gray's LinkedIn Strategy, Founder & CEO…

I used to collect quotes like trophies. Screenshot them. Save them. Share them. But I never actually lived by them. Then something shifted. I stopped collecting and started applying. These 10 quo…

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Personal Development6 months ago

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Life hacks I know at 36, I wish I knew at 19: 1. Learn Storytelling Storytelling is the highest intangible ROI skill you can learn Sales, hiring, marketing, it's all storytelling. Start with basic…

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Productivity7 months ago

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Steve Jobs once said: "The most powerful person in the world is the storyteller." But most people don’t know how to tell a good story. 10 storytelling techniques to make you unstoppable in business…

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Storytelling7 months ago

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Mark Twain once said: "The two most important days in your life are the day you are born and the day you find out why." Here’s how to find your ‘why’: The catalyst for finding your why is a concep…

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Purpose & Personal Development5 months ago

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Sales are simple when you understand this secret: The moment you start selling, you've lost. I used to be terrified of sales calls. Now my team and I close without ever feeling like we're "selling…

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Sales6 months ago

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The 9 most powerful life hacks i've discovered: 1. Surround Yourself With Optimists Who you spend time with has a bigger influence on you than you know. You're the average of the 5 people you spend…

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Personal Development6 months ago

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Topics & Content Focus

Primary Topics

Founder leverage through systems (delegation, documentation, accountability design)Content operations as a scalable growth engine (team roles, repurposing workflows, distribution systems)No-ads client acquisition via transparent playbooks (organic conversion, engagement routines, value ladders)Personal clarity as a performance multiplier (purpose design, energy management, identity-level discipline)

Secondary Themes

Hiring and managing A-players (operators vs creators, onboarding, ownership)Audience building through platform focus (depth over width across a few core channels)Metrics-driven execution (measurement, dashboards, CEO hourly rate framing)Lifestyle-business philosophy (freedom, calm ambition, ‘every day retirement’)

Industry Focus

Creator-led B2B growthSolopreneur-to-team scaling for online education, coaching, and digital product businessesOrganic marketing systems for founders (LinkedIn/Twitter/YouTube operators)

Content Categories

Step-by-step frameworks and SOP-style postsOperator playbooks (roles, workflows, delegation architectures)High-conviction founder philosophy (rules, truths, principles)Proof-backed case-style narratives (numbers, ROI, conversion lift)Lead-magnet driven educational marketing

Performance Insights

1100.8%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Purpose/Ikigai-based clarity framed as a growth unlock (with personal proof)Content team + content multiplication system (operator-first scaling)Founder systems that remove bottlenecks (delegation, documentation, ownership)

Virality Signals

Highly repostable list formats (truths/rules/steps) that compress into quotable linesIdentity-level language (‘clarity is violent’, ‘focus is a spiritual act’) that drives saves/sharesOperator specificity (roles, onboarding weeks, champions, hubs) that signals real executionStrong social proof blocks (growth numbers, ROI) to validate claims quicklyHigh-friction CTAs that create comments at scale (keyword comments, diagnostics)

Structure & Quality

550

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

8/10

Uniqueness Score

Common Hooks

Authority-by-quote or cultural reference used as a bridge into a frameworkContrarian/problem framing (e.g., ‘Most founders are solving the wrong problem’)Numbered ‘rules/truths’ lists with strong, aphoristic claimsHow-to promise with an explicit output (team size → content volume; steps → business runs without you)Personal inflection point (‘When I started… something unexpected happened’)

Common Endings

‘Enjoy this? Repost… and follow…’ brand signatureLead magnet link (calculator/diagnostic/framework)Keyword comment trigger (‘Comment TEAM/CLIENTS…’)

Value Delivery Methods

Actionable frameworks that can be implemented without additional contextOperational detail (roles, steps, ownership models) rather than generic motivationClear ‘inputs → process → outputs’ mapping (systems thinking)Concrete proof elements that reduce perceived risk (numbers, ROI, conversion lift)

Formatting Style

Skimmable micro-paragraphs with frequent line breaksNumbered frameworks and multi-level listsBullet points for outputs, roles, and benefitsPunchy one-line axioms used as section headersSocial proof embedded as compact metrics (growth numbers, ROI)

Audience & Tone

YES

Question Usage

Response Rate

Detected Tone

Operator-authoritative (systems-first, leverage-focused)Smart-casual with high-conviction aphorismsTeacher-builder who blends philosophy with execution detailDirect-response educator (value-first, then opt-in CTA)semi-formalmixed

Interaction Style

Comment-driven distribution (keyword triggers) to spark conversation volumeDirect address and accountability language (‘you’, ‘most founders’) to invite self-assessmentCommunity reciprocity cues (repost requests, featuring others, engagement routines)Tool/diagnostic offers that convert engagement into owned-audience pipelines

Community Building Signals

Repeatable signature CTA that trains audience behavior (repost/follow/comment keyword)Free frameworks/tools used as onboarding into a broader ecosystemFounder identity positioning (systems-builder/operator) that attracts like-minded builders

Writing Style Patterns

Content Strategy

Hook: Authority-by-quote or cultural reference used as a bridge inTone: semi-formalCTA: Comment-to-receive (DM automation style)

Writing style breakdown

Most founders are building a prison, not a business.

They think more revenue equals more freedom.

But without systems, more revenue just means a bigger cage.

Matt Gray

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post