Mark Sage: LinkedIn Content Strategy & Writing Style

𝐖𝐞’𝐫𝐞 𝐭𝐨𝐥𝐝 𝐥𝐨𝐲𝐚𝐥𝐭𝐲 𝐢𝐬 𝐚𝐛𝐨𝐮𝐭 𝐡𝐢𝐠𝐡𝐞𝐫 𝐦𝐚𝐫𝐠𝐢𝐧𝐬 𝐨𝐫 𝐥𝐨𝐰𝐞𝐫 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐜𝐨𝐬𝐭𝐬. Sounds neat. Mostly wrong. In most retail categories, profit grows for…

𝐈𝐟 𝐲𝐨𝐮𝐫 𝐥𝐨𝐲𝐚𝐥𝐭𝐲 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐞 𝐢𝐬 𝐬𝐭𝐫𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐲𝐨𝐮 𝐦𝐢𝐠𝐡𝐭 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐢𝐭 𝐡𝐚𝐫𝐝𝐞𝐫 That sounds counter-intuitive. It’s also where many programmes qu…

𝗖𝗵𝘂𝗿𝗻 𝗶𝘀 𝗮𝗻 𝗼𝘂𝘁𝗰𝗼𝗺𝗲. 𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝘀𝘁𝗲𝗲𝗿𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗶𝘁, 𝘆𝗼𝘂’𝘃𝗲 𝗺𝗶𝘀𝘀𝗲𝗱 𝘁𝗵𝗲 𝘁𝘂𝗿𝗻 ⚠️ Customers leaving is real. Churn, as we measure it, is the problem.…

𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗶𝘀𝗻’𝘁 𝗮𝗯𝗼𝘂𝘁 𝗲𝗺𝗼𝘁𝗶𝗼𝗻. 𝗜𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝗺𝗲𝗺𝗼𝗿𝘆. That’s a sentence I’ve been circling for a long time — and now I’ve finally put it down properly. Many loyalty co…

𝗧𝗲𝘀𝗰𝗼 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗮𝗿𝗲𝗻'𝘁 𝗷𝘂𝘀𝘁 𝗮 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻 It’s behavioural design hiding in plain sight It shifts customers from “𝘣𝘶𝘺 𝘸𝘩𝘦𝘯 𝘪𝘵’𝘴 𝘤𝘩𝘦𝘢𝘱” to “𝘤𝘰𝘮𝘱𝘭𝘦…

Shout out to Murray Vanwyk, the person I connected with the most on LinkedIn this year. #YearinReview - gotta stay connected you the data (people) 😃