LinkedIn Content Strategy & Writing Style
Founder - Droppie ♻️
1 person tracking this creator on Viral Brain
Stef Traa positions himself as a pragmatic circular economy pioneer who is transforming recycling from a civic chore into a rewarding consumer experience. His content strategy centers on the gamification of sustainability, using high-stakes narratives like "winning back" municipal taxes and national TV appearances to validate his mission. What makes Traa notable is his ability to blend high-level systemic critique with tangible, hyper-local solutions, effectively bridging the gap between national policy frustrations and individual action. His work represents a compelling intersection of fintech-inspired incentives and waste management, proving that data-driven convenience can outperform traditional infrastructure even when the latter is geographically closer.
9.5K
8.7K
200
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0.6
236
1
Droppie on national television at NPO! And yes… it took real effort not to say Droppie every other sentence 😅 Droppie will be featured on the Dutch TV program BinnensteBuiten KRO-NCRV, a show dedi…
If you live in the Netherlands, you probably received your municipal tax bill last month. And yes… for most people it went up. Again. In the first months of Droppie, Natascha and I spoke with a lot o…
If you live in the Netherlands, you probably received your municipal tax bill last month. And yes… for most people it went up. Again. In the first months of Droppie, Natascha and I spoke with a lot o…
Very excited to share that Droppie is one of the nominees for the Plaquette for Sustainable Entrepreneurship by the Koning Willem I Stichting! 👑 The Plaquette recognizes companies that demonstrate…
Droppie x Sellpy now live in our stores across Amsterdam, The Hague, Utrecht, and Rotterdam. Over the past few months, we've launched a series of exciting brand collaborations in our stores including…
Droppie is one of the finalist in the NL Startup Competition x Draper 2026 in the Climate & Energy category 👏 Proud to stand alongside such inspiring innovators: Akin Solutions – Advanced biotech s…
0.6 posts/week
Posts / Week
12.4 days
Days Between Posts
1
Total Posts Analyzed
LOW
Posting Frequency
199.7%
Avg Engagement Rate
DECREASING
Performance Trend
260
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.78/10
Uniqueness Score
YES
Question Usage
0.25%
Response Rate
Writing style breakdown
<start of post>
We are thrilled to announce that Droppie has officially hit 60,000 active users! 🚀
This is more than just a number. It represents 60,000 households choosing to make recycling a part of their daily routine. Since our last update, the momentum has only increased, proving that when you make sustainability rewarding, people show up.
300,000+ total physical drop-offs ♻️
15 tons of e-waste diverted from landfills
5 million+ bottles and cans processed
We couldn't have reached this milestone without our incredible partners at Verpact and the local teams in Amsterdam and Rotterdam who keep our locations running smoothly every day.
Building a circular economy isn't something we can do alone. It requires a community that believes in a cleaner future. We are just getting started, and the road to 70 locations by 2027 is looking clearer than ever!
Want to see how your brand can join the movement? Check out our new partner portal.
👉 Link in the comments!
#Droppie #Sustainability #CircularEconomy #Growth #Milestone #Impact #GreenTech
<end of post>
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