Stef Traa's LinkedIn Strategy, Founder…

Droppie on national television at NPO! And yes… it took real effort not to say Droppie every other sentence 😅 Droppie will be featured on the Dutch TV program BinnensteBuiten KRO-NCRV, a show dedi…

LinkedIn post image: Droppie on national television at NPO!

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5 months ago

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If you live in the Netherlands, you probably received your municipal tax bill last month. And yes… for most people it went up. Again. In the first months of Droppie, Natascha and I spoke with a lot o…

LinkedIn post image: If you live in the Netherlands, you probably received your municipal tax bill last month. And yes… for most people it we

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5 months ago

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7526

6 months ago

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Very excited to share that Droppie is one of the nominees for the Plaquette for Sustainable Entrepreneurship by the Koning Willem I Stichting! 👑 The Plaquette recognizes companies that demonstrate…

LinkedIn post image: Very excited to share that Droppie is one of the nominees for the Plaquette for Sustainable Entrepreneurship by the Koni

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6 months ago

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Droppie x Sellpy now live in our stores across Amsterdam, The Hague, Utrecht, and Rotterdam. Over the past few months, we've launched a series of exciting brand collaborations in our stores including…

LinkedIn post image: Droppie x Sellpy now live in our stores across Amsterdam, The Hague, Utrecht, and Rotterdam.

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4 months ago

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Droppie is one of the finalist in the NL Startup Competition x Draper 2026 in the Climate & Energy category 👏 Proud to stand alongside such inspiring innovators: Akin Solutions – Advanced biotech s…

LinkedIn post image: Droppie is one of the finalist in the NL Startup Competition x Draper 2026 in the Climate & Energy category 👏

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4 months ago

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Topics & Content Focus

Primary Topics

Community-powered circular retail infrastructure (making recycling as convenient as daily shopping)Crowdfunding + democratized venture access as a growth lever (co-investing alongside a known investor brand)Proof-of-scale storytelling (locations, households, drop-offs) to validate product–market fit and execution

Secondary Themes

Brand partnerships and take-back programs as a commercial engine for circularityOperational transparency on unit economics, margins, risks, and the logic of rapid expansionEarned media and podcast distribution as credibility and reach multipliers

Industry Focus

Consumer recycling / reverse logisticsCircular economy retailImpact investing and crowdfunding for early-stage scale-upsBrand take-back programs (electronics/appliances and FMCG packaging)

Content Categories

Fundraising announcements and round updatesMilestone/impact reportingPartnership and business development announcementsMedia appearances / thought leadership distributionMission-led community building

Performance Insights

199.7%

Avg Engagement Rate

DECREASING

Performance Trend

Best Performing Topics

Crowdfunding launch / being the first deal on a new investor platformCommunity milestones + quantified adoption (households, drop-offs)Brand partnership announcements tied to consumer convenience and loyalty

Virality Signals

Third-party credibility stacking (BNR radio, Dutch Dragons, named investors)Specific, large social-proof numbers (50k+, 230k+ drop-offs, €1m in two weeks)“First on the platform” exclusivity positioningClear, repeatable mission line that is easy to quote and reshare

Structure & Quality

260

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.78/10

Uniqueness Score

Common Hooks

Milestone-first hook (community/user count or impact metric upfront)Credibility hook via third-party validation (podcast, radio, investor names)Problem-framing hook (current system too complex; barriers for consumers)Behind-the-scenes / transparency hook (what happened after the pitch, what the numbers mean)

Common Endings

Direct CTA + routing to comments for the linkMission restatement (make recycling easy/fun/rewarding) as the closing frameInvitation to collaborate (brands/partners) or co-invest

Value Delivery Methods

Operational transparency (how deals close, why expansion strategy, path to profitability)Concrete traction proof (locations/users/drop-offs/collected volumes)Clear business model framing (why locations + scale matter; partner programs; incentives)Low-friction pathways to act (invest, listen, partner)

Formatting Style

Long-form paragraph storytelling with clear section headersBullet lists for key takeaways and metrics blocksHigh signal numbers used as visual anchorsModerate emoji use to keep tone energetic but still professionalHashtag clusters focused on mission + funding + circular economy

Audience & Tone

YES

Question Usage

0.25%

Response Rate

Detected Tone

Mission-driven operator-founderData-backed optimistCommunity-centric growth storytellerInvestor-literate but approachable (smart-casual authority)Bilingual local-market builder (Dutch + English for reach)semi-formalfirst-person

Interaction Style

Community inclusion (users as builders, not spectators)Investor-ready Q&A framing (pre-empting margin/risk/model questions)Partner-facing positioning (brands invited into a growing retail environment)

Community Building Signals

Frames users as co-creators of the company from day oneInvites the audience to participate financially (accessible ticket size) and emotionally (shared mission)Reinforces collective progress through recurring milestone reporting

Writing Style Patterns

Content Strategy

Hook: Milestone-first hook (community/user count or impact metric Tone: semi-formalCTA: Opportunity CTA (co-invest now, first/limited acce

Writing style breakdown

We are thrilled to announce that Droppie has officially hit 60,000 active users! 🚀

This is more than just a number. It represents 60,000 households choosing to make recycling a part of their daily routine. Since our last update, the momentum has only increased, proving that when you make sustainability rewarding, people show up.

Our latest data shows the real-world impact of this growth

300,000+ total physical drop-offs ♻️

15 tons of e-waste diverted from landfills

5 million+ bottles and cans processed

We couldn't have reached this milestone without our incredible partners at Verpact and the local teams in Amsterdam and Rotterdam who keep our locations running smoothly every day.

Building a circular economy isn't something we can do alone. It requires a community that believes in a cleaner future. We are just getting started, and the road to 70 locations by 2027 is looking clearer than ever!

Want to see how your brand can join the movement? Check out our new partner portal.

👉 Link in the comments!

#Droppie #Sustainability #CircularEconomy #Growth #Milestone #Impact #GreenTech

Stef Traa

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post