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Scott Brinker

Scott Brinker: LinkedIn Content Strategy & Writing Style

Martech Analyst & Advisor | Ex-HubSpot VP Platform Ecosystem | “Godfather of Martech” – AdAge

United StatesMartech Analyst & Advisor | Ex-HubSpot VP Platform Ecosystem | “Godfather of Martech” – AdAge
29 Viral Score

1 person tracking this creator on Viral Brain

Performance Overview

Followers

55.5K

Connections

21.7K

Avg. Engagement

133

Engagement Rate

Posts/Week

3.9

Viral Score

29

Posts Analyzed

1

Top Posts by Engagement

Great to see ecosystems getting more recognition as a crucial part of GTM strategy. 🙌 This is my favorite graph from Battery Ventures' new State of AI report, showing the relative importance of dif…

26726199 viral
Go-To-Market Strategy2 months ago
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Another banger of an article by Kyle Poyar with empirical data (via ChartMogul) on GRR and NRR trends for B2B SaaS vs. B2C SaaS vs. AI-Native products. Shows a more rational view of the whole AI-is-k…

1544487 viral
SaaS3 months ago
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It's messages like this that are why "Agents of Customers" — AI agents operating on behalf of buyers, outside the control of marketers, that can hide all of this crap and focus on serving my actual ne…

1023345 viral
AI2 months ago
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This article by Ray Iyer is a searingly insightful view of the dangers of vertical competition emerging around consumer AI assistants. "Every retailer—grocery or otherwise—should be asking two questi…

1171774 viral
AI2 months ago
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Haha, I so love Tom's work. Happy holidays to all my #martech friends.

123943 viral
Marketing2 months ago
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Haha, the perfect Marketoonist frame for the holidays. 😀 (Appreciate the shout-out to our 2025 State of Martech report in Tom's write up on this cartoon, includiong the yoga class taught by Genghis…

123453 viral
Marketing Technology2 months ago
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Posting Frequency

high
Best times: Mid-afternoon UTC (around 15:00), Early-to-mid afternoon UTC for report- and cartoon-related posts
Best days: Monday, Friday

Writing Style Patterns

Content Strategy

Writing style breakdown

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