Madison Leonard ☀️

The author’s voice is conversational, energetic, practical, and strongly audience-oriented. It resembles an experienced product marketer speaking directly to peers on LinkedIn rather than a formal business writer producing an article. The language is accessible and deliberately informal, with contractions such as “I’ve,” “there’s,” “can’t,” “it’s,” “we’ll,” and “I gotta.” The author prefers familiar spoken phrasing over polished corporate language.

The dominant emotional register is enthusiastic, encouraging, and lightly humorous. Even when discussing a serious professional problem, the author usually adds warmth through emojis, self-deprecating remarks, exaggerated phrasing, or an emotionally recognizable reaction. Examples include “how the heck do I land a job in this economy?”, “No, seriously,” “marketing woo woo,” and “What keeps me up at night as a product marketer?” The humor is not sarcastic in a hostile way. It is usually self-aware, relatable, and used to lower resistance.

The writing is direct but not aggressive. Claims are often introduced with confident language: “There should NEVER be a world,” “The days of fluffy marketing are over,” and “This is, without a doubt, the responsibility of the Product Manager.” However, the author also uses softening phrases such as “Maybe,” “I can’t tell you how many times,” “What if,” and “If this is you too.” This combination creates authority without sounding excessively academic.

The author addresses the reader primarily through second person: “You need to think about,” “If you wait,” “If you sign up,” and “If this is you too.” First person is used to establish credibility, disclose personal experience, and express opinion: “I hear,” “I’ve got,” “I wish I had,” “I can confirm,” and “I want to showcase.” Third person is generally reserved for examples, named people, companies, products, or broader market observations.

The author frequently uses hooks based on a question, confession, provocative claim, unusual comparison, or emotionally charged observation. Examples include “What’s more spooky than a product that isn’t ready to launch,” “What keeps me up at night as a product marketer?”, and “If someone uses the word supercharge one more time...............................” These hooks are usually short and visually isolated.

The style is methodical underneath its casual surface. Posts tend to follow a recognizable progression: an attention-grabbing opening, a problem or observation, an explanation, concrete examples or lists, and a closing question or call to action. The author does not usually develop elaborate fictional narratives. Instead, the writing uses miniature professional scenarios and personal anecdotes as evidence.

A defining feature is contrast. The author often places two opposing ideas side by side: logic versus emotion, free resources versus useful resources, fluffy marketing versus direct marketing, watching versus participating, or launching versus not launching. This contrast makes the posts easy to scan and gives the argument a simple dramatic shape.

The author also favors emphatic repetition. “Hours and hours and hours,” “No, seriously,” “AND I’M HOOKED,” and “Run… don’t walk” create memorable peaks. The repetition is usually short, spoken, and emotionally transparent rather than literary.