🌶 Spicy take: Product marketers shouldn't do competitive analysis for features. Let me explain... There should NEVER be a world in which a feature is developed without understanding the competitiv…
17221119 viral
Product Marketingalmost 2 years ago
LinkedIn Content Strategy & Writing Style
Fractional Product Marketer & Product Manager || AI and workflow nerd || Grew ClickUp from $20M to $200M ARR || Implemented product-led GTM @ Vanta || Sharebird Product Marketing Mentor & 4x PMA Top PMM
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Madison Leonard positions herself as a battle-hardened GTM operator who translates high-level product strategy into tactical, no-fluff execution. Her content strategy centers on the "anti-fluff" movement, where she leverages her experience scaling ClickUp and Vanta to provide high-utility frameworks like her "anti-launch checklist" and critiques of AI marketing jargon. What makes her notable is her blunt transparency regarding cross-functional friction, specifically her advocacy for shifting competitive intelligence responsibilities from PMMs to PMs to ensure product viability. By blending fractional leadership expertise with a curator’s eye for professional development tools, she creates a unique intersection of high-stakes consulting and community mentorship that empowers product marketers to reclaim their strategic seat at the table.
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🌶 Spicy take: Product marketers shouldn't do competitive analysis for features. Let me explain... There should NEVER be a world in which a feature is developed without understanding the competitiv…
Today’s the day - my friend Emma Stratton just launched her new book Make It Punchy 🎉🎈🚀 I gotta say I’m a bit of a skeptic when it comes to product marketing books - I don’t always agree with the…
Looks like Gemini could use a product marketer...
What keeps me up at night as a product marketer? Home page product images. With only about 5 seconds to captivate your audience AND ensure they get the full picture about what your product does, it'…
If someone uses the word supercharge one more time...............................
What's more spooky than a product that isn't ready to launch (and launches anyways)? 😰 👻 While there are tons of product launch checklists out there in the world, there's none (that I can find) t…
0.5 posts/week
Posts / Week
14
Total Posts Analyzed
LOW
Posting Frequency
62.1%
Avg Engagement Rate
STABLE
Performance Trend
450
Avg Length (Words)
MEDIUM
Depth Level
ADVANCED
Expertise Level
0.85/10
Uniqueness Score
YES
Question Usage
0.75%
Response Rate
Writing style breakdown
<start of post>
Is it just me, or is "alignment" the most overused word in tech? 🙄
We talk about it constantly, but rarely do we actually ~do~ it.
I was chatting with a solo PMM yesterday who was drowning in "alignment meetings" that resulted in... absolutely zero progress.
Here’s the thing...
Alignment isn't about sitting in a room until everyone agrees. It’s about having a clear framework so people don't have to guess.
🛑 Stop asking for "feedback" and start asking for "decisions"
📝 Document the 'why' before the 'what'
🤝 Set a 24-hour deadline for async approvals
I’ve used this exact approach to cut my meeting time by 40%.
It’s not rocket science, but it ~really~ works. 🚀
I’m sharing the full template I use for this in my newsletter this week.
I'll put the link in the comments - you don't want to miss this one. ⬇
<end of post>
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