Starting the year with the analytics trends shaping my work, sparking conversations with teams, and quietly changing what it means to be “good at data.” 2 shifts stand out: 1. The analyst role is ch…



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Starting the year with the analytics trends shaping my work, sparking conversations with teams, and quietly changing what it means to be “good at data.” 2 shifts stand out: 1. The analyst role is ch…

Growth teams: are you optimizing for what’s measured or for what’s modeled? If we can’t reproduce it, should we optimize for it? Marketing often optimizes against modeled metrics (ROAS, LTV, or blen…

This started with a hypothesis I couldn’t prove - until now: Do more pricing plans actually help companies grow faster? I partnered with ChartMogul to test it, using data from 6K+ subscription and…

Most arguments and disagreements in analytics are really baseline arguments: 🔹 Is this lift meaningful? 🔹 Is this drop alarming, or just noise? 🔹 What do you do when you don’t have historical data…

Big news: I’m excited to share a new collaboration with one of the best (and largest) SaaS analytics platforms. 🔥 It started with a question I’ve been researching for a long time: Do pricing and p…

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