LinkedIn Content Strategy & Writing Style
Digital identity futurist and strategist | Co-inventor of XML, SAML, and UMA | Privacy by Design Ambassador | Board member
1 person tracking this creator on Viral Brain
Eve Maler positions herself as a foundational architect of the modern web who is now transitioning from technical standards-setter to a strategic visionary. Her content strategy centers on the concept of identity as a product, moving the conversation beyond mere security compliance toward a framework of competitive advantage and organizational maturity. She distinguishes herself by bridging the gap between deep technical heritage, such as her role in co-inventing XML and SAML, and the emerging frontier of agentic AI and device trust. This unique intersection of historical authority and future-focused advocacy allows her to serve as a high-level translator for the enterprise, effectively using her forthcoming book and global speaking engagements to evangelize a more human-centric, privacy-by-design future.
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3.5
54
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My webinar with Andre Facciolli is a wrap! Many thanks to Andre and the Netbr team for hosting, and to all the attendees for joining us and contributing to the conversation. We discussed my forthcomin…
Ed Pascua C-CISO, CISSP runs the awesomest events, and I’m excited to take part in his second annual #IdentityDay in the wonderful city of Atlanta, discussing themes from my forthcoming book. See you…
Here's your JIT notification to bookmark this brand-new webinar — only one week away! It's always a thrill to partner with Netbr and Andre Facciolli. We'll be discussing themes from my forthcoming bo…
I may have previously mentioned Ed Pascua C-CISO, CISSP's superpower of putting together amazing events and communities in #security and #identity. (Checks notes...) Yep! Well, here I am re-mentioning…
A notable announcement from Strata Identity, for which I'm proud to be an Agentic AI Program Ambassador. The focus on "show don't tell" brings some much-needed clarity in this busy space, and I love t…
It was such a pleasure to work with Joey Pritikin and the Paravision team on this new blog post! Gaining confidence in identity and authentication is more important than ever, and I'm glad #NIST80063…
3.5 posts/week
Posts / Week
2.3 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
23.25%
Avg Engagement Rate
DECREASING
Performance Trend
70
Avg Length (Words)
MEDIUM
Depth Level
ADVANCED
Expertise Level
7.5/10
Uniqueness Score
YES
Question Usage
0.6%
Response Rate
Writing style breakdown
Professional, friendly, and lightly conversational.
Clearly situated in a B2B / professional networking context (LinkedIn-style), specific to identity, security, and tech.
Informative and promotional, but never aggressively salesy; tone is invitational and collegial.
Slightly enthusiastic, with moments of warmth and personal excitement.
Polished and articulate, but not stiff; natural use of contractions and colloquial phrases.
Mid-level formality: professional vocabulary with conversational ease.
Uses full sentences, correct grammar, and domain-specific terminology (#devicetrust, fraud protection, #NIST80063, #MasteringDigitalIdentity, #IdentityAsAProduct), but pairs this with light asides and emojis.
No slang-heavy or edgy language; any informality comes via tone, emojis, and playful phrasing rather than slang.
Medium to high energy, but controlled and measured rather than hyper.
Positive adjectives: “such a pleasure,” “amazing events,” “awesomest events,” “a thrill.”
Emojis: ☺️ 👋 👇 :)
Exclamation marks in focused places (often near beginnings or CTAs).
Overall vibe: optimistic, encouraging, appreciative, and community-oriented.
such a pleasure to work with…
Many thanks to…
I have the honor of presenting…
Frequent references to collaborations, events, and upcoming content (webinars, conferences, blogs, book).
(Checks notes...) Yep! Well, here I am re-mentioning it.
What would it mean to get…?
See you there on December 4th?
Hope you can join…
Join us!
Drop me a note…
I hope you'll reach out and tell me all about it.
Repetition of key ideas around “identity,” “authentication,” “higher purpose,” and “identity as a product.”
Primary person: first person singular (“I”) plus first person plural when referencing joint work (“we discussed,” “we’ll be discussing”).
Reader is directly addressed in second person (“you,” “you won’t want to miss,” “Hope you can join,” “See you there?”).
Balanced between statements and invitations/questions to create engagement.
I invite you to visit…
Check it out and I'll see you there.
Check out the AI Identity Gateway…
Join us!
Drop me a note if you want to sync up…
Hope you can join…
I hope you'll reach out and tell me all about it.
CTAs rarely sound like orders; they read as friendly nudges.
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