Eve Maler's LinkedIn Strategy, Digital identity futurist…

My webinar with Andre Facciolli is a wrap! Many thanks to Andre and the Netbr team for hosting, and to all the attendees for joining us and contributing to the conversation. We discussed my forthcomin…

LinkedIn post image: My webinar with Andre Facciolli is a wrap! Many thanks to Andre and the Netbr team for hosting, and to all the attendees

482213 viral

Digital Identity11 months ago

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Ed Pascua C-CISO, CISSP runs the awesomest events, and I’m excited to take part in his second annual #IdentityDay in the wonderful city of Atlanta, discussing themes from my forthcoming book. See you…

24419 viral

Digital Identity11 months ago

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Here's your JIT notification to bookmark this brand-new webinar — only one week away! It's always a thrill to partner with Netbr and Andre Facciolli. We'll be discussing themes from my forthcoming bo…

17809 viral

Digital Identity11 months ago

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I may have previously mentioned Ed Pascua C-CISO, CISSP's superpower of putting together amazing events and communities in #security and #identity. (Checks notes...) Yep! Well, here I am re-mentioning…

20306 viral

Cybersecurity11 months ago

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A notable announcement from Strata Identity, for which I'm proud to be an Agentic AI Program Ambassador. The focus on "show don't tell" brings some much-needed clarity in this busy space, and I love t…

18406 viral

AI11 months ago

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It was such a pleasure to work with Joey Pritikin and the Paravision team on this new blog post! Gaining confidence in identity and authentication is more important than ever, and I'm glad #NIST80063…

14003 viral

Cybersecurity10 months ago

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Topics & Content Focus

Primary Topics

Enterprise digital identity strategy and architectureStandards-based authentication and assurance (e.g., NIST 800-63, device trust)Treating identity as a product within large organizationsFraud prevention and security through stronger identity signals

Secondary Themes

Identity and security community building (events, local meetups, professional networks)Collaboration with IAM/security vendors and ecosystemsThought leadership via books, webinars, and speaking engagementsPractical implementation of modern IAM in the enterprise

Industry Focus

Enterprise Identity and Access Management (IAM)Cybersecurity and fraud prevention for large organizationsB2B security and identity SaaS vendorsStandards-driven digital identity governance

Content Categories

Event and webinar promotion and recapsThought leadership and book launch positioningStandards and best-practices commentary (e.g., NIST guidance)Partner and community spotlights (people, companies, conferences)

Performance Insights

23.25%

Avg Engagement Rate

DECREASING

Performance Trend

Best Performing Topics

Webinar recaps that tie into the forthcoming book and the “identity as a product” narrativeCommunity-focused event participation with named peers in the identity spaceStrategic framing of identity practices (e.g., Mastering Digital Identity) rather than narrow feature promotion

Virality Signals

Above-average likes and rare shares on posts that blend education (identity as a product) with personal milestones (book launch, webinars)Increased engagement when other recognizable industry figures and organizations are taggedComments clustered around substantive, reflective posts rather than pure announcements

Structure & Quality

Avg Length (Words)

MEDIUM

Depth Level

ADVANCED

Expertise Level

7.5/10

Uniqueness Score

Common Hooks

Personal-context openings that ground the post in recent conversations or collaborations (e.g., “In many of my conversations…”, “It was such a pleasure to work with…”)Immediate reference to a just-completed or imminent event (“My webinar… is a wrap!”, “It’s today! Hope you can join…”)Warm re-introduction of recurring community elements (“I may have previously mentioned… Yep! Here I am re-mentioning it.”)

Common Endings

Friendly invitations to connect in person at events (“Check it out and I’ll see you there.”)Soft CTAs to reach out directly (“I hope you’ll reach out and tell me all about it. DMs are open.”)Pointers to a specific action or destination (“visit Relock at #GartnerIAM”, “join my webinar with Netbr”)

Value Delivery Methods

Translates abstract identity standards and assurance levels into accessible, business-relevant languageSignals emerging best practices (e.g., device trust, treating identity as a product) rather than generic security talkConnects followers to concrete opportunities for learning (blogs, webinars, events) rather than only opinion piecesCurates the identity/security ecosystem by surfacing key players, communities, and events

Formatting Style

Short paragraphs with clear line breaks for readabilityInline hashtags on key concepts and events (#devicetrust, #GartnerIAM, #NIST80063, #security, #identity)Frequent tagging of people and organizations to add social proof and reachLight use of emojis to add warmth and personality (☺️, 👋)Occasional bilingual phrases to acknowledge international audiences

Audience & Tone

YES

Question Usage

0.6%

Response Rate

Detected Tone

Relatable domain expert in enterprise identityCommunity-minded thought leader centered on collaboration and shared progressStandards-literate practitioner translating frameworks into practical outcomessemi-formalfirst-person

Interaction Style

Invitation-driven, encouraging DMs and in-person conversations at eventsGratitude-forward, publicly thanking hosts, partners, and attendeesNetwork-amplifying, using tags to connect different parts of the identity communityLightly conversational, occasionally using questions to prompt reflection or engagement

Community Building Signals

Regularly spotlighting other practitioners and leaders, reinforcing a sense of shared identity communityPromoting niche, high-signal identity events (e.g., local Identity Days, Gartner IAM) to gather practitionersFraming initiatives (book, webinars) as collaborative efforts with room for audience participation and supportUsing friendly language and emojis to reduce distance between expert and audience

Writing Style Patterns

Content Strategy

Hook: Personal-context openings that ground the post in recent conTone: semi-formalCTA: Event attendance CTAs (join the webinar, attend th

Writing style breakdown

Core characteristics

Professional, friendly, and lightly conversational.

Clearly situated in a B2B / professional networking context (LinkedIn-style), specific to identity, security, and tech.

Informative and promotional, but never aggressively salesy; tone is invitational and collegial.

Slightly enthusiastic, with moments of warmth and personal excitement.

Polished and articulate, but not stiff; natural use of contractions and colloquial phrases.

Formality

Mid-level formality: professional vocabulary with conversational ease.

Uses full sentences, correct grammar, and domain-specific terminology (#devicetrust, fraud protection, #NIST80063, #MasteringDigitalIdentity, #IdentityAsAProduct), but pairs this with light asides and emojis.

No slang-heavy or edgy language; any informality comes via tone, emojis, and playful phrasing rather than slang.

Emotional tone and energy

Medium to high energy, but controlled and measured rather than hyper.

- Emotion is expressed via

Positive adjectives: “such a pleasure,” “amazing events,” “awesomest events,” “a thrill.”

Emojis: ☺️ 👋 👇 :)

Exclamation marks in focused places (often near beginnings or CTAs).

Overall vibe: optimistic, encouraging, appreciative, and community-oriented.

- Frequent expressions of gratitude and appreciation

such a pleasure to work with…

Many thanks to…

I have the honor of presenting…

Frequent references to collaborations, events, and upcoming content (webinars, conferences, blogs, book).

- Occasional meta or playful asides in parentheses

(Checks notes...) Yep! Well, here I am re-mentioning it.

- Light use of rhetorical questions

What would it mean to get…?

See you there on December 4th?

- Occasional use of direct, gentle encouragement

Hope you can join…

Join us!

Drop me a note…

I hope you'll reach out and tell me all about it.

Repetition of key ideas around “identity,” “authentication,” “higher purpose,” and “identity as a product.”

Person and reader address

Primary person: first person singular (“I”) plus first person plural when referencing joint work (“we discussed,” “we’ll be discussing”).

Reader is directly addressed in second person (“you,” “you won’t want to miss,” “Hope you can join,” “See you there?”).

Balanced between statements and invitations/questions to create engagement.

- Commands are soft and invitational rather than forceful

I invite you to visit…

Check it out and I'll see you there.

Check out the AI Identity Gateway…

Join us!

Drop me a note if you want to sync up…

- Also uses suggestion/hope framing

Hope you can join…

I hope you'll reach out and tell me all about it.

CTAs rarely sound like orders; they read as friendly nudges.

Eve Maler

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post