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Michael van Lier

Michael van Lier

LinkedIn Content Strategy & Writing Style

Founder & Managing Director at Builders

Netherlands
51 Viral ScoreView on LinkedIn

1 person tracking this creator on ViralBrain

Warm Analysis

Michael van Lier positions himself as a high-octane venture architect who bridges the gap between raw founder grit and the technical frontier of agent-first intelligence. His content strategy centers on the "builder" ethos, moving beyond AI hype to focus on operational transparency, the "scars" of scaling, and the visceral reality of shipping products in a studio environment. Michael is notable for his unfiltered, high-velocity narrative style that treats venture building as an endurance sport, often using metaphors from racing and physical training to illustrate the "gut feel" required in leadership. By intersecting venture studio playbooks with aggressive AI implementation, he offers a unique value proposition: he isn't just theorizing about the future of work; he is actively dismantling legacy models to build a more autonomous, intelligence-driven ecosystem.

Performance Overview

Followers

16.8K

Connections

15.1K

Avg. Engagement

67

Engagement Rate

Posts/Week

Viral Score

51

Posts Analyzed

1

Top Posts by Engagement

This actually happens. Finance inbox. Slack threads. Excel file v32. Accounting tools.  Three smart people. Zero real-time visibility. Then the CEO asks: "Is this invoice paid?" Nobody knows. Tw…

15148824 viral
Finance Operations6 months ago
View on LinkedIn

Yesterday we hosted Bibi Jorissen at Investor House. The headline that most people miss: umob acquired a company that raised €70M that built the world's first Mobility-as-a-Service platform, and went…

LinkedIn post image: Yesterday we hosted Bibi Jorissen at Investor House. The headline that most people miss: umob acquired a company that ra
16416114 viral
Entrepreneurship7 months ago
View on LinkedIn

Why I invested in a festival I don’t attend. Shocker, I know.. First off, if you know me, you know by now that at many festival-like tech events I rarely get beyond 20 steps of the entrance and the f…

LinkedIn post image: Why I invested in a festival I don’t attend.
15616114 viral
Entrepreneurship & Community5 months ago
View on LinkedIn

5 days. 27 people. 0 plan. We flew to South Africa to build 5 AI companies from scratch. My first thought? Really? When Marleen asked me and Sharon to join, Sharon got me all-in within minutes. No a…

13219113 viral
Entrepreneurship & AI7 months ago
View on LinkedIn

Entrepreneurship. Inspiring, hard, beautiful, loved, hated. A silent war most people quit just before they'd have won. Rarely celebrated with this amount of grace and thoughtfulness. What the hell di…

LinkedIn post image: Entrepreneurship. Inspiring, hard, beautiful, loved, hated. A silent war most people quit just before they'd have won. R
13022013 viral
Entrepreneurship6 months ago
View on LinkedIn

I sometimes get the question how I went from entrepreneur to investor. Here’s the honest answer - in 5 minutes. You win some, you loose some! Thanks to Builders, Michael van Lier and Sharon Klaver

12913212 viral
Career Transition8 months ago
View on LinkedIn

Posting Patterns & Frequency

3.5 posts/week

Posts / Week

1

Total Posts Analyzed

MEDIUM

Posting Frequency

Timezone: Europe/Brussels

Best Performing Days

MondayTuesday

Best Performing Times To Post

Morning (08:00 - 10:00 CET)Late Evening (21:00 - 23:00 CET)

Topics & Content Focus

Primary Topics

Venture Studio Intelligence & Operational EfficiencyHuman-Centric AI ImplementationThe Psychology of Decision-Making under UncertaintyHigh-Performance Team Culture & Shipping Velocity

Secondary Themes

Data vs. Intuition in LeadershipLegacy Code ModernizationContinuous Learning FrameworksPhysical Performance as a Business Metaphor

Industry Focus

Venture Building & Startup StudiosB2B SaaS Product DevelopmentAI-Native Operations

Content Categories

Strategic Product LaunchesPhilosophical Leadership ReflectionsBehind-the-Scenes 'Ship-Week' NarrativesCurated Expert Commentary

Performance Insights

66.5%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Team Culture & Work EthicStrategic Product Launch NarrativesPersonal Anecdotes linked to Business Logic

Virality Signals

High comment-to-like ratio on personal storiesStrong internal team tagging and engagementPolarizing takes on 'AI productivity wars'

Structure & Quality

145

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.85/10

Uniqueness Score

Common Hooks

The Existential Threat Hook (e.g., 'The studio model is existential')The Vulnerable Failure Hook (e.g., 'The best data I had... was useless')The Counter-Intuitive Moat Hook (e.g., 'The actual moat is...')

Common Endings

The 'Cheers, your friends at Builders' Sign-offThe Vulcan Salute Emoji (🖖)The 'LFG' Rally Cry

Value Delivery Methods

Mental models for switching between data and gutOperational playbooks for venture buildingCultural blueprints for high-velocity teams

Formatting Style

White-space heavy for readabilityShort, punchy paragraphsStrategic use of bolding for 'The Moat' statements

Audience & Tone

YES

Question Usage

0.9%

Response Rate

Detected Tone

Obsessive BuilderPhilosophical TechnologistGritty StrategistRelatable High-Performerinformalfirst-person

Interaction Style

Communal ('Your friends at Builders')Challenging ('Read that again')Inclusive ('Come check out your brain')

Community Building Signals

Consistent use of 'Builders' as a collective identityTagging specific team members and partnersShared struggle/triumph narratives

Writing Style Patterns

Content Strategy

Hook: The Existential Threat Hook (e.g., 'The studio model is exisTone: informalCTA: Soft-sell product integration (VSI launch)

Writing style breakdown

<start of post>

The math of the modern studio is broken.

You can’t just throw engineers at a problem and hope a product pops out the other side anymore. Not in the age of the agent.

We spent the last forty-eight hours locked in the war room with the team, ripping apart our own thesis. Why? Because if you aren't willing to kill your darlings, the market will do it for you. And it won't be polite about it.

Here’s what we realized

𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗶𝘀 𝗰𝗵𝗲𝗮𝗽.

𝗗𝗲𝗰𝗶𝗱𝗶𝗻𝗴 𝗶𝘀 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲.

The bottleneck isn't the code. It's the conviction. Most founders are staring at a dashboard waiting for the data to tell them what to do. But the data is lagging, and the agents are already moving.

That’s why we’re doubling down on VSI. It’s not about more charts. It’s about shortening the gap between "I think" and "I know."

It’s been a long week. A lot of coffee, a few f*ed up deployments, and a lot of "aha" moments that only happen at 2 AM when the rest of the world is quiet. Julia and Darko are still at it.. absolute animals.

𝗧𝗵𝗲 𝗺𝗼𝗮𝘁 𝗶𝘀𝗻'𝘁 𝘁𝗵𝗲 𝘁𝗲𝗰𝗵. 𝗜𝘁'𝘀 𝘁𝗵𝗲 𝘀𝗽𝗲𝗲𝗱 𝗼𝗳 𝘁𝗵𝗲 𝘀𝘄𝗶𝘁𝗰𝗵.

If you’re building something that feels a little bit on fire, we should talk. We’re looking for two more founders for Batch 0 who don't need a map, just a compass.

LFG 🚀

Cheers, your friends at Builders 🖖

<end of post>

1. OVERALL WRITING STYLE & VOICE
2. STRUCTURAL FLOW & LOGICAL PROGRESSION
3. SPACING, LINE BREAKS & VISUAL FLOW

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