LinkedIn Content Strategy & Writing Style
Fast, Easy & Fun LinkedIn Writing. 3,675 people taught. Investor @ MagicPost. Follow for posts on Writing, Marketing, Business & Personal Growth.
2 people tracking this creator on Viral Brain
Matt Barker positions himself as the pragmatic architect of frictionless writing, moving away from the "growth addict" persona toward a lifestyle-first approach to content. His strategy centers on demystifying the mechanics of LinkedIn through repeatable frameworks and "lived experience" storytelling, consistently pitching the idea that high-performance writing should be fast, easy, and fun rather than a corporate chore. He distinguishes himself through a rare blend of high-level authority—citing $1.3M in earnings and elite coaching clients—and radical transparency regarding his own "bad weeks" and technical oversights. This intersection of high-stakes consulting and "average guy" relatability allows him to sell the dream of career leverage while providing the tactical, step-by-step systems required to actually achieve it.
189.7K
8.8K
318
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14.0
31
1
I've written on LinkedIn since early '22 and yes, the game has changed. For the better or worse? Depends how you look at it. But I used to: - throw up any random carousel - watch it get 1,000 likes +…
I've got terrible news. If you don't: - enjoy writing - write quickly - have an easy process You will hate writing and you will never: - look forward to posting on LinkedIn - want to post anything…
I'm writing and recording a new LinkedIn writing training. Do you want it? If this post gets 77 comments saying 'YES' then I'll release for free.
Last week I had a BAD time writing posts: (read this to feel better about your LinkedIn woes lol) 1. I repurposed 3 posts. Straight up copy & paste. One of them performed well (21k impressions) an…
11 ridiculous ways my life has changed since I wrote my first LinkedIn post: 1. 189,650 people started following me 2. Invited to speak on 10+ podcasts 3. Made $94k in a weekend from one product laun…
I’m 32 years old. I’ve driven $1.3M+ as a writer in 4 years. But I’ve done it all without this: A website with tracking data. I’ve had a website for 2+ years now. But ask me if I know: - who visit…
14.0 posts/week
Posts / Week
0.6 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
318.125%
Avg Engagement Rate
STABLE
Performance Trend
220
Avg Length (Words)
MEDIUM
Depth Level
INTERMEDIATE
Expertise Level
0.78/10
Uniqueness Score
YES
Question Usage
0.25%
Response Rate
Writing style breakdown
<start of post>
I used to be terrified of 'selling' on LinkedIn.
think I'm a fraud
unfollow me immediately
stop liking my 'helpful' content
I was wrong. Completely wrong.
Last month, I ran a small experiment. I stopped being 'nice' and started being direct.
The result?
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