Matt Barker's LinkedIn Strategy — Fast, Easy…

I've written on LinkedIn since early '22 and yes, the game has changed. For the better or worse? Depends how you look at it. But I used to: - throw up any random carousel - watch it get 1,000 likes +…

LinkedIn post image: I've written on LinkedIn since early '22 and yes, the game has changed. For the better or worse? Depends how you look at

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LinkedIn Marketing3 months ago

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I've got terrible news. If you don't: - enjoy writing - write quickly - have an easy process You will hate writing and you will never: - look forward to posting on LinkedIn - want to post anything…

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LinkedIn Writing3 months ago

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I'm writing and recording a new LinkedIn writing training. Do you want it? If this post gets 77 comments saying 'YES' then I'll release for free.

LinkedIn post image: I'm writing and recording a new LinkedIn writing training.

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LinkedIn Writing3 months ago

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Last week I had a BAD time writing posts: (read this to feel better about your LinkedIn woes lol) 1. I repurposed 3 posts. Straight up copy & paste. One of them performed well (21k impressions) an…

LinkedIn post image: Last week I had a BAD time writing posts:

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LinkedIn Marketing3 months ago

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11 ridiculous ways my life has changed since I wrote my first LinkedIn post: 1. 189,650 people started following me 2. Invited to speak on 10+ podcasts 3. Made $94k in a weekend from one product laun…

LinkedIn post image: 11 ridiculous ways my life has changed since I wrote my first LinkedIn post:

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LinkedIn Content Marketing3 months ago

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I’m 32 years old. I’ve driven $1.3M+ as a writer in 4 years. But I’ve done it all without this: A website with tracking data. I’ve had a website for 2+ years now. But ask me if I know: - who visit…

LinkedIn post image: I’m 32 years old. I’ve driven $1.3M+ as a writer in 4 years.

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Website Analytics3 months ago

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Topics & Content Focus

Primary Topics

LinkedIn writing systems for consistent output (idea generation, repeatable frameworks, rapid drafting)Creator-led business building via LinkedIn → email list → offers (audience-to-revenue pipeline)Performance-driven content improvement (treating posts as experiments; borrowing proven formats; iteration)

Secondary Themes

Personal credibility building through quantified outcomes (followers, revenue, rankings, clients)Community as retention and motivation infrastructure for solo creatorsBasic marketing analytics hygiene for monetization (website tracking, attribution, fixing leaks)

Industry Focus

Creator economy education for B2B solopreneurs (copywriters, consultants, coaches)LinkedIn-first content marketing and monetizationMarTech/SEO tooling for small operators (lightweight analytics and site diagnostics)

Content Categories

How-to playbooks and frameworksProof-of-work / results storytellingClient win micro-case studiesCommunity/product promotionTool-driven tactical advice (sponsored-style advisory)

Performance Insights

318.125%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Writing process + frameworks (ideas-first, repeatable templates, fast drafting)Outcome-based credibility stories (rapid transformation, quantified wins)Tactical workflow advice with concrete steps (checklists, tools, implementation)

Virality Signals

High comment velocity driven by direct questions and promptsSkimmable list formats that reward scrollingSocial proof stacks (followers, revenue, rankings) to increase curiosity and authorityPolarizing/absolute language ("never", "mad", "insane", "stupidly simple")Repeatable frameworks linked for off-platform capture

Structure & Quality

220

Avg Length (Words)

MEDIUM

Depth Level

INTERMEDIATE

Expertise Level

0.78/10

Uniqueness Score

Common Hooks

Negative consequence warning (if you don’t X, you’ll hate/fail at Y)Big-number credibility listicle (followers/revenue/invites in a rapid sequence)Vulnerable confession → lesson ("I messed this up" → steps to avoid it)Case-study opener with a punchy result ("biggest post of the year" → breakdown)Contrarian simplification ("stupidly simple" method that outperforms complexity)

Common Endings

Direct question to prompt comments (tips/advice requests)P.S. with an extra shortcut or caveatLink to a framework/resource/trial with a light pushMotivational kicker (grow/earn/win; take the step; stop guessing)

Value Delivery Methods

Actionable frameworks (idea-before-writing, 1–2 repeatable templates)Step-by-step implementation checklistsConcrete examples and fill-in-the-blank style startersBehavioral motivation (reduce friction, make it fun, treat posts as experiments)Operational shortcuts (repurpose call recordings/transcripts into drafts)

Formatting Style

Short lines and frequent line breaks for skimmabilityNumbered lists as the primary organizing deviceBulleted sub-lists for constraints and outcomesParenthetical asides and conversational stage directionsOccasional emoji as punctuation/brand marker

Audience & Tone

YES

Question Usage

0.25%

Response Rate

Detected Tone

Smart-casual / relatable expertCoach-like and directiveCheeky British vernacular with high energyConfident with controlled vulnerabilityExperiment-first, systems-over-hustleinformalfirst-person

Interaction Style

Invites participation through prompts and daresPeer-to-peer community positioning ("we get together", celebrate wins)Teacher/coach posture with relatable self-disclosureEncourages low-friction first steps for beginners

Community Building Signals

Recurring ritual-based community touchpoint (weekly win celebration)Belonging framing for solo operators (anti-loneliness narrative)Trial-based onboarding to reduce commitment friction

Writing Style Patterns

Content Strategy

Hook: Negative consequence warning (if you don’t X, you’ll hate/faTone: informalCTA: Comment-driven CTA (ask for tips/lessons, invite d

Writing style breakdown

I used to be terrified of 'selling' on LinkedIn.

I thought if I posted a link, people would

think I'm a fraud

unfollow me immediately

stop liking my 'helpful' content

I was wrong. Completely wrong.

Last month, I ran a small experiment. I stopped being 'nice' and started being direct.

The result?

Matt Barker

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post

Topics & Content Focus

Primary Topics

Secondary Themes

Industry Focus

Content Categories

Performance Insights

Best Performing Topics

Virality Signals

Structure & Quality

Common Hooks

Common Endings

Value Delivery Methods

Formatting Style

Audience & Tone

Detected Tone

Interaction Style

Community Building Signals

Writing Style Patterns

Content Strategy

I thought if I posted a link, people would