Frank Greeff's LinkedIn Strategy, Building Kinso

At 29 years old, I made enough money to retire. Here's the lie everyone tells you about having money… 1) People tell you money doesn't buy happiness. But my brothers and I gave our parents $3mil so…

LinkedIn post image: At 29 years old, I made enough money to retire. Here's the lie everyone tells you about having money…

47435028 viral

Entrepreneurship9 months ago

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Charlie Gearside just sold his business for $1.6B. No wonder he isn’t moving with us into the new office. Bro is probably building his own 😆 Seriously though, congrats to Charlie and Eucalyptus. Not…

LinkedIn post image: Charlie Gearside just sold his business for $1.6B. No wonder he isn’t moving with us into the new office. Bro is probabl

51624026 viral

Entrepreneurship8 months ago

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In the past week I’ve received 4 cold emails/messages that were impossible not to open. But now I will NEVER respond to the people who sent it. It’s extremely challenging to get someone’s attention n…

LinkedIn post image: In the past week I’ve received 4 cold emails/messages that were impossible not to open. But now I will NEVER respond to

30673026 viral

Email Marketing8 months ago

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At Kinso AI we try be ‘first’ to a lot of things First to build a distribution machine where the team copies each other’s best performing content (shamelessly, each of us have a different audience!)…

LinkedIn post image: At Kinso AI we try be ‘first’ to a lot of things

33548024 viral

Entrepreneurship9 months ago

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Our first internship just ended. The 5 interns got 7.9M+ eyeballs on our brand in just 20 days. But we couldn’t offer them a job When Jacques and I decided to do a ‘kinternship’, our focus was to fin…

32419017 viral

Marketing Recruiting8 months ago

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Brian Riwu Kaho joined us two weeks ago and already fundamentally redesigned how Kinso works (let me introduce our newest weapon!) Most engineers join a company, learn the systems, and start building…

LinkedIn post image: Brian Riwu Kaho joined us two weeks ago and already fundamentally redesigned how Kinso works (let me introduce our newes

25025117 viral

Leadership9 months ago

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Topics & Content Focus

Primary Topics

AI-native startup building (Claude-first workflows, agents, automation, rapid prototyping)Founder operating system for speed (opportunity cost, tool vs build decisions, execution leverage)Distribution in the LLM era (how to get surfaced by AI via online conversations and intent signals)

Secondary Themes

Build-in-public company narrative for Kinso (product progress, behind-the-scenes decisions)Human factors of AI work (dopamine loops, deep work, co-working with models)Talent signaling via craft (engineering excellence, performance, design detail)

Industry Focus

B2B productivity SaaS (email/messages/communication chaos)AI tooling and agentic workflows for startupsEarly-stage founder marketing and growth systems

Content Categories

Build-in-public operator logsAI tool tactics and workflow teardownContrarian founder lessons (cost, leverage, focus)Team spotlight / credibility buildingMarket commentary on AI platforms (Claude vs GPT, ecosystem shifts)

Performance Insights

141.9%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Opportunity cost and focus decisions in an AI-coding worldFounder psychology of AI-assisted building (dopamine/flow/state of play)Practical LLM-era distribution tactics (being surfaced in AI via discussions)

Virality Signals

High comment-to-like ratio when posts include a dilemma + question (invites debate, not just agreement)Contrarian reversals ("rebuilt it fast" → "stop") drive saves/shares behavior even if shares stay lowSpecific operational details (costs, time, workflows, constraints) increase perceived authenticity and discussion

Structure & Quality

220

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.86/10

Uniqueness Score

Common Hooks

Contrarian or surprising claim followed by a specific constraint ("X happened, but with one condition")Confessional vulnerability that frames a modern founder problem (addiction/obsession/compulsion)Mini-case study with a punchy twist ("we rebuilt it in 2 hours… but I told him to stop")Authority-by-association story (credible companies/scale proof, then tie back to Kinso)

Common Endings

Open loop question to spark replies (downsides? what do you think?)Reflective takeaway framed as a principle (opportunity cost / leverage / focus)Postscript that humanizes and adds a wink ("P.S." / self-aware aside)Public praise / welcome to reinforce team and momentum

Value Delivery Methods

Actionable operating principles (leverage, opportunity cost, avoid vanity builds)Concrete workflow blueprints (LLM co-work, daily scans, agentic flows, context window implications)Narrative credibility building (shipping velocity + team quality + platform literacy)

Formatting Style

Short paragraphs with heavy line breaks (mobile-first scanning)Parenthetical asides for context and humorCasual emojis used as tone markersSpecific numbers used as credibility anchors (time windows, tokens, dollars, hours)

Audience & Tone

YES

Question Usage

0.2%

Response Rate

Detected Tone

Smart-casual builder-operatorRelatable AI-native founderPlayful but analytically groundedHigh-agency, speed-and-leverage orientedinformalfirst-person

Interaction Style

Discussion-led (asks for perspectives and tradeoffs)Tribe signaling (speaks to founders/operators deep in AI)Teach-by-story (lessons embedded in a real event rather than generic advice)

Community Building Signals

Creates an in-group language (vibe coding, co-work, agentic flows)Shares in-progress thinking (invites the audience into the decision-making, not just outcomes)Publicly credits teammates to build trust and continuity around the product journey

Writing Style Patterns

Content Strategy

Hook: Contrarian or surprising claim followed by a specific constrTone: informalCTA: Audience polling via genuine question

Writing style breakdown

I used to think that 'hustle culture' was just a cope for people who didn't have a life. Then I started building with AI and realized I was just bored before. 😅

Last night I sat down at 8pm to 'quickly' fix a bug in our onboarding flow.

I had Claude Code open on one side and our repo on the other. We started vibing.

Suddenly, it wasn't just about the bug. We were redesigning the entire logic of how Kinso handles multi-channel attachments.

I looked at the clock and it was 3:15am. (This is becoming a recurring problem)

The thing that people don't tell you about 'vibe coding' is that it removes the friction between thought and execution.

In the old world, you'd have an idea, write a ticket, wait for a dev, and see a result in 3 days. The dopamine is gone by then.

Now? You have the idea, you prompt the agent, and you're looking at the solution in 45 seconds.

It’s like playing a video game where the levels are your own business problems.

I’m seeing this across our whole team. Braith is shipping tools in hours that used to take weeks. Jed is turning news into content before the news cycle even hits its peak.

We aren't working harder... we're just having more fun.

If your work feels like a grind right now, you probably haven't found the right 'co-worker' yet.

Anyway, I’m going to try and actually sleep tonight. Wish me luck. 🫡

P.S. If you're still using GPT-4 for coding, you're playing on hard mode for no reason. Switch to Claude.

Frank Greeff

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post