LinkedIn Content Strategy & Writing Style
Building Kinso | $180mil Exit from Realbase
1 person tracking this creator on Viral Brain
Frank Greeff positions himself as a battle-hardened operator who translates the grit of a $180M exit into the high-velocity world of AI-driven startups. His content strategy centers on "building in public" with a focus on operational efficiency, leveraging recurring themes of founder sacrifice and the radical displacement of legacy software by lean, AI-native teams. He is notable for his ability to bridge the gap between old-school business fundamentals—like the "ego vs. business" trade-off—and the cutting edge of the "agentic" economy. This creates a compelling intersection of raw entrepreneurial storytelling and product-led growth, where his personal struggle with "founder tax" and inbox overwhelm serves as the direct validation for his new venture, Kinso.
23.6K
13.8K
142
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3.7
75
4
At 29 years old, I made enough money to retire. Here's the lie everyone tells you about having money… 1) People tell you money doesn't buy happiness. But my brothers and I gave our parents $3mil so…
Charlie Gearside just sold his business for $1.6B. No wonder he isn’t moving with us into the new office. Bro is probably building his own 😆 Seriously though, congrats to Charlie and Eucalyptus. Not…
In the past week I’ve received 4 cold emails/messages that were impossible not to open. But now I will NEVER respond to the people who sent it. It’s extremely challenging to get someone’s attention n…
At Kinso AI we try be ‘first’ to a lot of things First to build a distribution machine where the team copies each other’s best performing content (shamelessly, each of us have a different audience!)…
Our first internship just ended. The 5 interns got 7.9M+ eyeballs on our brand in just 20 days. But we couldn’t offer them a job When Jacques and I decided to do a ‘kinternship’, our focus was to fin…
Brian Riwu Kaho joined us two weeks ago and already fundamentally redesigned how Kinso works (let me introduce our newest weapon!) Most engineers join a company, learn the systems, and start building…
3.7 posts/week
Posts / Week
2.1 days
Days Between Posts
4
Total Posts Analyzed
HIGH
Posting Frequency
141.9%
Avg Engagement Rate
STABLE
Performance Trend
220
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.86/10
Uniqueness Score
YES
Question Usage
0.2%
Response Rate
Writing style breakdown
<start of post>
I used to think that 'hustle culture' was just a cope for people who didn't have a life. Then I started building with AI and realized I was just bored before. 😅
Last night I sat down at 8pm to 'quickly' fix a bug in our onboarding flow.
I had Claude Code open on one side and our repo on the other. We started vibing.
Suddenly, it wasn't just about the bug. We were redesigning the entire logic of how Kinso handles multi-channel attachments.
I looked at the clock and it was 3:15am. (This is becoming a recurring problem)
The thing that people don't tell you about 'vibe coding' is that it removes the friction between thought and execution.
In the old world, you'd have an idea, write a ticket, wait for a dev, and see a result in 3 days. The dopamine is gone by then.
Now? You have the idea, you prompt the agent, and you're looking at the solution in 45 seconds.
It’s like playing a video game where the levels are your own business problems.
I’m seeing this across our whole team. Braith is shipping tools in hours that used to take weeks. Jed is turning news into content before the news cycle even hits its peak.
We aren't working harder... we're just having more fun.
If your work feels like a grind right now, you probably haven't found the right 'co-worker' yet.
Anyway, I’m going to try and actually sleep tonight. Wish me luck. 🫡
P.S. If you're still using GPT-4 for coding, you're playing on hard mode for no reason. Switch to Claude.
<end of post>
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