Avec Bulldozer, j'ai la chance de voir ce qui se fait de mieux en marketing. Voici les tendances que j'observe et mes prédictions pour 2026. J'aurais pu ajouter d'autres éléments : • Une innovation e…

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Marketing4 months ago

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Depuis 5 ans, il gère la performance digitale de notre nouvelle licorne française. De 50M à 200M€ d'ARR, il nous partage ses coulisses 👇 Je vous présente Vincent Thephithat, VP Digital Marketing de…

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Marketing4 months ago

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2026 marquera un tournant pour l'ABM. Avec Pierre Herubel, on observe 3 changements majeurs : #1 : La précision à grande échelle Avant : soit 20 comptes ultra-personnalisés, soit 500 comptes génériq…

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B2B Marketing4 months ago

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Je vous montre les coulisses d'un side project que je lance chez Bulldozer. Ça s'appelle "Cold Email Roaster". Le principe : copiez/collez votre email de prospection, et il vous donne un feedback san…

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Marketing4 months ago

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⚡️ NEWS : Pour la première fois, une soirée unique et des awards pour unifier le Marketing français : Le 22 janvier 2026 et pour la première fois, 6 communautés majeures du marketing français (Bulldo…

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AI in Marketing4 months ago

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Petite question, votre calendrier éditorial 2026 fait combien de lignes ? Je suis prêt à parier que c'est trop. Un gros problème que j'observe chez les équipes marketing : confondre productivité et e…

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Marketing4 months ago

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Topics & Content Focus

Primary Topics

AI-powered B2B marketing execution (from concrete use cases to custom tools)Modern B2B acquisition & outbound (intent-based prospecting, timing, triggers)Marketing leadership & revenue-first strategy for CMOsPerformance mindset, ownership & personal operating system for operators

Secondary Themes

No-code / low-code side projects for marketersCommunity-led growth and cross-community initiativesSales–marketing–RevOps alignment ritualsGenerative Search Optimization (being surfaced by AI rather than only Google)

Industry Focus

B2B SaaS marketing and growthFrench tech / French-speaking B2B go-to-market leadersRevenue-focused marketing leadership (CMO, Head of Growth, RevOps)

Content Categories

Tactical frameworks & playbooks (intents, triggers, prospecting timing)Behind-the-scenes builds & side projects (custom AI tools like Cold Email Roaster)Events, awards & lead magnets (barometers, awards, community collabs)Curated expert insights from interviews with top marketing leadersMindset and career philosophy posts (responsibility, energy management, health vs. CV)

Performance Insights

165.4%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Hands-on AI tools and side projects that marketers can replicate quicklyConcrete outbound frameworks (intent and trigger monitoring for better timing)Forward-looking marketing leadership insights (barometers, 2026 playbooks)

Virality Signals

Posts that provide a concrete asset (tool, list of triggers, barometer) and feel ‘saveable’ generate higher likes and commentsBuilding-in-public narratives around AI tools spark significantly more discussion than pure event promotionName-dropping recognizable companies and leaders in the ecosystem reinforces authority and boosts perceived valueGated access via comments (to get links or reports) increases comment volume and algorithmic reachActionable specificity (e.g., exact meeting cadences, categories of signals, formats of pitches) correlates with above-average engagement

Structure & Quality

170

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.8/10

Uniqueness Score

Common Hooks

Time-bound or future-framing openings that anchor the reader in a specific year or shift (e.g. “En 2026…”)Strong contrarian or simplifying thesis about what actually matters (e.g. timing > hyper-personalisation)“Coulisses” / behind-the-scenes promises that reveal how something was actually builtQuantified social proof (number of interviews, insights, leaders consulted)Clear, concrete offer right away (award, tool, barometer) rather than vague thought leadership

Common Endings

Signature tagline “Let's grow 👊” as a rhythmic closerComment or like gating to receive a resource or linkPointer that the main link is in the comments (“Lien en commentaire 👇”)Prompt to save the post for later (“À enregistrer ↗”)Soft self-selection (“Pour les intéressés, je peux vous envoyer un accès.”)

Value Delivery Methods

Translating abstract trends (AI, alignment, GSO) into very concrete processes, rituals, and toolsSharing immediately actionable frameworks (types of intents/triggers, meeting cadences, team models)Curating and synthesizing insights from top-tier practitioners into distillations for operatorsChallenging the audience’s operating assumptions (on timing, health vs. CV, classic marketing focus) with practical alternatives

Formatting Style

Short paragraphs with frequent line breaks for scannabilityBullet lists and numbered lists to structure insights and expectationsEmoji-coded sections (🟡, 🔴, etc.) to categorize information and make it visually chunkedMix of French with selective English growth/tech jargon (“Let's grow”, “side project”, “triggers”, “intents”)Headline-style micro-subheadings to segment key ideas within the post

Audience & Tone

YES

Question Usage

0.6%

Response Rate

Detected Tone

Smart-casual, no-BS operatorDirect and motivational without drifting into cliché self-helpTactically obsessed educator focused on what actually works in the fieldRelatable expert mixing street-level language with C-level thinkingsemi-formalsecond-person

Interaction Style

Conversion-oriented engagement (likes/comments explicitly requested in exchange for value)Practitioner-to-practitioner dialogue, assuming familiarity with B2B marketing conceptsCommunity-building through cross-brand initiatives and shared awardsSubtle lead generation via access-based CTAs rather than hard pitches

Community Building Signals

Co-hosting initiatives with multiple marketing communities and collectivesFeaturing and tagging known French marketing leaders to cement a shared expert ecosystemUsing a recurring motivational tagline (“Let's grow 👊”) to create a sense of shared missionInviting the audience to contribute cases, projects, and use-cases rather than stay passive

Writing Style Patterns

Content Strategy

Hook: Time-bound or future-framing openings that anchor the readerTone: semi-formalCTA: Comment-to-get (ask for like + comment to receive

Writing style breakdown

Core characteristics

Overall tone: professional but very conversational, direct, and pragmatic.

Register: mostly tutoiment professionnel with "vous" (polite/formal second person), but with regular incursions of spoken French and light slang.

Style: punchy, concrete, result‑oriented. Very far from lyrical or theoretical; always anchored in practice, numbers, and examples.

Energy: high-energy, optimistic, driven. Posts feel like mini‑pep talks or sharp memos, not essays.

Intent: inform + mobiliser + faire passer à l’action. There is almost always a practical takeaway or an invitation to faire quelque chose.

Voice and persona

Confident, expert, but not professoral. The author positions themself as someone "dans l’arène", qui teste, observe, et partage.

Tone is friendly but also demanding: they challengent le lecteur ("sortez-vous les doigts"), insistent sur la responsabilité individuelle.

Frequent use of motivational and martial vocabulary: "défoncez-moi cette nouvelle année", "Choisissez votre bataille. Gagnez-la."

Mixe français et anglais business (growth, stack, workflow, game changer, self serve, revenue-first).

Emotional tone and energy

High tempo, no languishing. Ideas come quickly, with clear beats (courtes phrases, listes, ruptures).

- Alternation entre

enthousiasme / opportunité ("Je pense vraiment que ce type d'initiative est le futur du marketing.")

lucidité / recadrage ("Votre audience n'a pas besoin de plus de contenus. Elle a besoin de comprendre pourquoi vous existez.")

Uses humour léger et auto‑dérision ("mximum", "Vous voulez impressionner qui… ? Votre CEO? Vos followers LinkedIn ? Certainement pas vos prospects 😅").

- Strong use of

Rhetorical questions

Short, standalone sentences as punchlines

Repetition structurée ("Sans attendre la tech. Sans budget conséquent. Sans compétences en code.")

Contrast (Avant / Maintenant, Hier / Demain, Théorie / Réel)

Frequent direct engagement with the reader ("Vous avez un cas ? Candidatez !", "Vous souhaitez télécharger le baromètre ?").

Clear preference for concrete proof over abstraction: "On veut du réel. Des chiffres. Des exemples."

Addressing the reader

Mostly second person plural "vous", sometimes "on" to include the reader and the community ("on observe 3 changements majeurs", "on voit aussi que le focus marketing a changé").

- First person singular "je" for

Sharing personal practice or beliefs ("Je vous montre les coulisses…", "Je l'utilise pour challenger mes séquences…", "Je pense vraiment que…").

- Commands are direct and assumées

Faites du tri, sortez-vous les doigts…

À enregistrer ↗

Choisissez votre bataille. Gagnez-la.

- Suggestions are framed as questions-actions

Vous souhaitez télécharger le baromètre ?

Vous souhaitez y participer ?

puis instructions en dessous.

Jordan Chenevier-Truchet

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post

Topics & Content Focus

Primary Topics

Secondary Themes

Industry Focus

Content Categories

Performance Insights

Best Performing Topics

Virality Signals

Structure & Quality

Common Hooks

Common Endings

Value Delivery Methods

Formatting Style

Audience & Tone

Detected Tone

Interaction Style

Community Building Signals

Writing Style Patterns

Content Strategy

Core characteristics

Voice and persona

Emotional tone and energy

- Alternation entre

- Strong use of

Addressing the reader

- First person singular "je" for

- Commands are direct and assumées

- Suggestions are framed as questions-actions