LinkedIn Content Strategy & Writing Style
Scaled 2 x Startups to £7m with Marketing | Founder @Goose Agency | Follow for Daily Marketing, Leadership & Psychology Strategies
1 person tracking this creator on Viral Brain
Tom Pestridge positions himself as a seasoned practitioner-leader who bridges the gap between high-level marketing theory and the raw psychology of growth. His content strategy centers on demystifying complex business concepts through simple analogies-like his viral circus metaphor for the marketing mix-while consistently weaving in the "soft skills" of leadership, such as emotional regulation and the courage to outgrow comfortable roles. What makes him notable is his refusal to separate professional tactics from personal character; he treats copywriting tweaks and ego management as equally vital components of a successful scale-up journey. This intersection of performance marketing and mindset coaching allows him to offer a holistic value proposition where business growth is presented as a direct byproduct of the founder’s internal evolution.
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You're not stuck. You're just scared. And fear is a terrible reason to stay unfulfilled. In work, in relationships, in life. We tell ourselves it’s safer to stay where we are. That leaving is risk…
Just because you fit does not mean you belong. Growth doesn’t always feel good. Sometimes it feels like tension. Sometimes it feels like doubt. Sometimes it feels like walking away from what once fe…
It’s not the product you sell. It’s the story you tell. Before we had marketing, we had myths. Before we had ads, we had anecdotes. Before we had funnels, we had fireside tales. Storytelling is the…
Here's the easiest way to explain marketing. That everyone can understand. If the circus is coming to town and you paint a sign saying ‘Circus Coming to the Showground Saturday’... → That’s adverti…
Stop saying this in your marketing. It's killing your conversions. The wrong phrase can tank conversions, no matter how good your offer is. But here’s the good news: You don’t need a full rewrite.…
Why do some people insist on being so difficult to work with? It’s INSANE how much this matters Being easy to work with is wildly underrated. It doesn’t show up on a resume. But it shows up in eve…
5.8 posts/week
Posts / Week
1.3 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
5%
Avg Engagement Rate
STABLE
Performance Trend
250
Avg Length (Words)
MEDIUM
Depth Level
INTERMEDIATE
Expertise Level
0.7/10
Uniqueness Score
YES
Question Usage
0.5%
Response Rate
Writing style breakdown
Professional but accessible.
Conversational, motivational, and persuasive.
Informative with a strong teaching/coaching vibe.
Punchy and highly structured, with a clear didactic intent.
Clean, modern, LinkedIn-style thought-leadership tone.
Semi-formal: uses correct grammar and clean syntax but with conversational contractions and occasional slangy emphasis (e.g., 'It’s INSANE how much this matters', 'take the damn leap').
Never academic or jargon-heavy; even when talking about strategy, language stays simple and concrete.
Medium-to-high energy.
Not frantic; more like focused, calm intensity.
Motivational, encouraging, and empathetic, especially in posts about fear, growth, and ego.
Firm but kind: often challenges the reader gently ('You’re not stuck. You’re just scared.').
Heavy use of parallelism and contrast (Comfort vs Growth, Strategy vs Plan).
Frequent use of short standalone sentences for impact.
Rhetorical questions to open loops or shift perspective.
Metaphors and analogies that are concrete, simple, and visual (circus marketing analogy, fireside tales, ships/boats for strategy vs planning).
Repetition of structure and phrasing for rhythm ('Comfort keeps you… / Growth pulls you…').
Direct audience engagement and clear teaching: 'Here’s what they do differently:', 'Here are 5 ways…'.
Dominantly second person ('you', 'you’re'), often positioning the reader as the protagonist of change.
Regular but controlled use of first person ('I’ve felt it too', 'I used to speak before thinking') to create credibility and relatability.
No third-person storytelling beyond simple examples; narrative is tightly tied to the reader’s experience or the author’s.
Uses direct commands frequently ('Start by being the person…', 'Cut your losses.', 'Back yourself.', 'Let go of ego.').
Commands are softened by empathy and context; they feel like advice, not orders.
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